Author Archive

#OOH Billboard Burned in House of Dragon Stunt

Friday, June 21st, 2024

Tristan Cotterill

To celebrate the launch of House of the Dragon Season 2 on 17 June, BINGE has partnered with Mindshare and POLY, the creative and innovation hub of oOh!media, in an Australian advertising first that will see the iconic Out-of-Home billboard at Taylor Square in Sydney ‘burned’ by a dragon using Computer Generated Imagery (CGI) technology. […]

Quebecor Partners w/ @PlaceExchange

Tuesday, June 18th, 2024

Tristan Cotterill

To strengthen its positioning and maintain its trajectory of growth and innovation, Quebecor Out-of-Home has announced a new strategic collaboration by partnering with Place Exchange, the leading Supply-side platform (SSP) specializing in programmatic out-of-home media in the United States, based on supply side partners and international growth. “We’re thrilled to have Quebecor Out-of-Home as part […]

#GenAI Interactive DOOH Experience

Tuesday, June 18th, 2024

Tristan Cotterill

Garnier Thailand, Wavemaker and Aircards have used Generative artificial intelligence (GenAI) to create an interactive DOOH experience showcasing Pride supporters in all their unique glory. Garnier, the no. 1 skincare brand in Thailand, and its agency Wavemaker enlisted UK-based creative tech partner, Aircards, to create an innovative DOOH Pride experience that lets people celebrate their […]

Amelia Allan Joins QMS

Thursday, June 13th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS has appointed Amelia Allan as Group Business Director, South Australia. Amelia will be responsible for leading the newly established South Australian sales function, further enhancing QMS’ commitment to a customer-centric sales approach in all major markets. She joins QMS from Wavemaker Adelaide, where she was Marketplace Associate Director for […]

QMS Adds Vicinity Centres To Its Network

Tuesday, June 11th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS continues the expansion of its national premium network, successfully winning the competitive tender to manage select external digital large format billboards for leading retail property group Vicinity Centres in Victoria and Tasmania, effective immediately. QMS Chief Operating Officer, Sara Lappage told us “We are delighted to be working with […]

Ashton Bentley Acquired By @KramerAV

Tuesday, June 11th, 2024

Tristan Cotterill

Kramer, the leading company in audio-visual experiences, has acquired Ashton Bentley, a UK-based provider of collaboration spaces. This acquisition is a pivotal step in Kramer’s three-year strategy, elevating its capabilities and offerings in the Unified Communication and Collaboration (UCC) domain. Ashton Bentley’s solutions enhance Kramer’s current offerings, providing the most integrated and seamless solution in […]

LUMOS and @dooh_ly Partnership

Monday, June 10th, 2024

Tristan Cotterill

Media buyers and suppliers will be the winners from a new partnership between LUMOS, an omni-channel audience intelligence platform and Doohly, Australia’s first independent OOH-focused content management system. Advanced data analytics and artificial intelligence will be used to analyse near real-time data from LUMOS, to identify consumer patterns and trends. It’ll empower industry professionals with […]

Veridooh Partners w/ @Hivestack by Perion

Monday, June 10th, 2024

Tristan Cotterill

Veridooh today announced a global partnership with Hivestack by Perion. We are told that through this partnership, Veridooh’s independent verification technology will become available to all buyers leveraging the Hivestack demand-side platform (DSP) globally.

Vistar Media & ChinaDOOH Expand Partnership

Monday, June 3rd, 2024

Tristan Cotterill

Vistar Media has announced an expanded strategic partnership with ChinaDOOH, a leading Chinese OOH marketing solutions company, which will expand Vistar’s programmatic advertising capabilities into Mainland China. Through this expansion effort, Vistar and ChinaDOOH will enable programmatic digital out-of-home (DOOH) advertising for media owners – unlocking new demand from buyers and partners across Vistar’s extensive […]

QMS Wins Iconic Sydney Billboard Tender

Monday, June 3rd, 2024

Tristan Cotterill

Leading digital outdoor company QMS this week announced another significant expansion of its NSW portfolio, striking a new agreement with Transport for NSW covering nine of Sydney’s most prized digital out of home assets, including the iconic overbridge on Cremorne’s Military Road. The new partnership with Transport for NSW, which takes effect on January 1 […]