Author Archive

Longest Southern Hemisphere Digital Curved Screen

Tuesday, July 2nd, 2024

Tristan Cotterill

VMO this week announced it has secured the exclusive advertising rights to the newly developed cosmopolitan retail precinct in Sydney’s Lower North Shore, Mall 88, developed by the multi-award-winning JQZ. The $1.6 billion mixed-use development brings to life a three-level shopping centre, anchored by full-line Coles supermarket, a public library, A-grade commercial office spaces, over […]

oOh!media Wins West Gate Freeway site

Monday, July 1st, 2024

Tristan Cotterill

oOh!media has strengthened its presence in Melbourne by acquiring the landmark West Gate Freeway large format digital site. This acquisition along with eight additional large format sites increases oOh!’s large format digital portfolio in Melbourne by more than 50 percent over the past 12 months. Strategically located at the foot of the iconic West Gate […]

VAST Billboards Now Available via @Hivestack by Perion

Monday, July 1st, 2024

Tristan Cotterill

Vast Billboards has expanded its reach across New Zealand with a brand new billboard and a strategic partnership with Hivestack by Perion. Launching its latest billboard in Tauranga brings Vast’s total number to 44 throughout the country. Grant Moreton, Managing Director of Vast Billboards told us “Vast Billboards is on a remarkable journey of growth […]

Branded Cities Woodbine Media-Operating Rights

Thursday, June 27th, 2024

Tristan Cotterill

Branded Cities has announced the acquisition of operating rights to the highly anticipated Woodbine Entertainment digital network. Fresh from their win of the coveted ‘The Well’ in Toronto’s west side, and the major redevelopments and additions to their flagship venue of Yonge and Dundas, Branded Cities continues to be the choice for brands for premium […]

OA Collective Aims To Unite Independent Media Owners

Wednesday, June 26th, 2024

Tristan Cotterill

Outdoor Advertising Collective has unveiled an initiative aimed at empowering Australian-owned independent OOH owners. Initially OA Collective has united over 14 independent OOH owners, offering advertisers and brands unparalleled access to a network of premium assets, predominantly large format billboards, across Australia and New Zealand. Co-founded by industry leaders Grant Kirkby and Warren Moore, boasting […]

LG Electronics Esports World Cup Official Partner

Wednesday, June 26th, 2024

Tristan Cotterill

LG Electronics (LG) has been announced as the official partner of the Esports World Cup (EWC) 2024, set to take place in Riyadh, Saudi Arabia, from July 3 to August 25. Formerly known as Gamers8, EWC is an annual international esports tournament. This year the event will host competitions for 21 of the world’s biggest […]

oOh!media Large Format Energy Saving Trial

Wednesday, June 26th, 2024

Tristan Cotterill

oOh!media is launching a trial to assess the impact of reduced energy consumption across its large format digital network as part of an ongoing commitment to lead the Out of Home industry to a more sustainable future. Beginning on 2 July, the first phase will see a black out of 70 large format LED sites […]

Madrid Tourism Campaign in Shanghai

Sunday, June 23rd, 2024

Tristan Cotterill

In the economic heart of Shanghai, Worldcom OOH has successfully carried out a campaign in collaboration with Irismedia to promote tourism in the city of Madrid. With 28 spectacular screens strategically located in the corridors connecting the Reel shopping mall and Jingan Temple metro station, Worldcom OOH and Irismedia have brought the beauty and attractions […]

JCDecaux Wins Southern Cross Station Contract

Friday, June 21st, 2024

Tristan Cotterill

Melbourne’s Southern Cross Station has awarded JCDecaux the exclusive advertising rights for Victoria’s busiest public transport hub after a competitive tender. Bronwyn Clementson, Executive General Manager – Commercial, JCDecaux, said “JCDecaux’s Melbourne presence has never been stronger, with best-in-class advertising solutions including our newly launched JCDecaux ICON, the West Gate Freeway, and the esteemed Young […]

#OOH Billboard Burned in House of Dragon Stunt

Friday, June 21st, 2024

Tristan Cotterill

To celebrate the launch of House of the Dragon Season 2 on 17 June, BINGE has partnered with Mindshare and POLY, the creative and innovation hub of oOh!media, in an Australian advertising first that will see the iconic Out-of-Home billboard at Taylor Square in Sydney ‘burned’ by a dragon using Computer Generated Imagery (CGI) technology. […]