Adam Rowe has joined Australian based Doohly as Head of Operations. Chief Executive Officer and co-founder of Doohly, Sean Law, said the appointment of Rowe was a significant part of the company’s growth strategy, supported by a $500,000 follow-on injection from existing investors including Archangel, Skalata and Brisbane Angels this month (taking the total raised […]
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A new digital artwork by Gumatj artist and filmmaker, Gutiŋarra Yunupiŋu from The Mulka Project, in North East Arnhem Land, will feature on the Bourke Street 3DA billboard for one week only through a new National Gallery and oOh!media partnership. Transporting himself from North East Arnhem Land to Naarm/Melbourne’s CBD, Gutiŋarra Yunupiŋu’s Bäru Gurtha will […]
Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has announces its plans to launch and scale in Australia’s A$1.07 billion OOH market, marking the next stage of the company’s international expansion. Following successful growth across Europe, where it has acquired and developed over 5,000 static and digital OOH assets since […]
As Vivid Sydney 2024 kicks off, leading digital outdoor company QMS is embracing the celebration of creativity, innovation and technology with a powerful collection of advertisers for the annual festival of lights. QMS’ world-leading City of Sydney digital street furniture network will showcase campaigns from brands including Kia Australia, Visit Victoria, Foxtel Hubbl, Kayo, Universal […]
IAB Canada has welcomed new member Seedtag.
JCDecaux New Zealand’s latest addition to the high-impact SMARTFRAME network has arrived on Auckland’s Dominion Road. This new installation means the SMARTFRAME network now spans 27 screens across Auckland, Wellington, and Christchurch. Dominion Road is the 18th frame in Auckland. It strengthens SMARTFRAME reach into city fringe suburbs, as part of the network in locations […]
The Unexpected Guest, an Australian made and owned breakfast food products company has been named as the inaugural winner of oOh!media’s Indigenous Business Grant. Launched to support Indigenous small businesses with pro-bono and significantly discounted Out of Home media packages, The Unexpected Guest was one of 63 submissions received from a broad scope of Indigenous […]
Brad Garbutt has joined the Outdoor Media Association (OMA) as Marketing Lead. With a proven track record of marketing innovation and a love of the OOH industry, Brad brings a wealth of experience to the OMA team. He joins OMA from a distinguished marketing career path, including Dell Technologies, Apple, Network 10, and News Ltd. […]
Doohly, Australia’s leading independent Out-of-Home content management system has partnered with Mappedin, a market leader in indoor mapping. We are told that this collaboration is set to refine digital engagement, providing interactive display solutions that integrate advertising with essential, on-demand information. The Doohly x Mappedin’s foundation is an innovative feature enabling customers to tap a […]
Last August 2023 the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) introduced a ‘true industry first’, namely an AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT. It leveraged the ChatGPT model (trained by OpenAI) and focused solely on supporting and educating agencies, operators, and brand marketers in the Out-of-Home industry. Bottom line it is / […]
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