Author Archive

Adam Rowe Joins @dooh_ly

Friday, May 31st, 2024

Tristan Cotterill

Adam Rowe has joined Australian based Doohly as Head of Operations. Chief Executive Officer and co-founder of Doohly, Sean Law, said the appointment of Rowe was a significant part of the company’s growth strategy, supported by a $500,000 follow-on injection from existing investors including Archangel, Skalata and Brisbane Angels this month (taking the total raised […]

#3DOOH Art Takeover in Melbourne’s CBD

Thursday, May 30th, 2024

Tristan Cotterill

A new digital artwork by Gumatj artist and filmmaker, Gutiŋarra Yunupiŋu from The Mulka Project, in North East Arnhem Land, will feature on the Bourke Street 3DA billboard for one week only through a new National Gallery and oOh!media partnership. Transporting himself from North East Arnhem Land to Naarm/Melbourne’s CBD, Gutiŋarra Yunupiŋu’s Bäru Gurtha will […]

Australian @WildstoneUK Expansion

Tuesday, May 28th, 2024

Tristan Cotterill

Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has announces its plans to launch and scale in Australia’s A$1.07 billion OOH market, marking the next stage of the company’s international expansion. Following successful growth across Europe, where it has acquired and developed over 5,000 static and digital OOH assets since […]

QMS Lights Up Vivid Sydney 2024

Monday, May 27th, 2024

Tristan Cotterill

As Vivid Sydney 2024 kicks off, leading digital outdoor company QMS is embracing the celebration of creativity, innovation and technology with a powerful collection of advertisers for the annual festival of lights. QMS’ world-leading City of Sydney digital street furniture network will showcase campaigns from brands including Kia Australia, Visit Victoria, Foxtel Hubbl, Kayo, Universal […]

@Seedtag Joins @IABCanada

Monday, May 27th, 2024

Tristan Cotterill

IAB Canada has welcomed new member Seedtag.

Auckland Dominion Road SMARTFRAME Addition

Tuesday, May 21st, 2024

Tristan Cotterill

JCDecaux New Zealand’s latest addition to the high-impact SMARTFRAME network has arrived on Auckland’s Dominion Road. This new installation means the SMARTFRAME network now spans 27 screens across Auckland, Wellington, and Christchurch. Dominion Road is the 18th frame in Auckland. It strengthens SMARTFRAME reach into city fringe suburbs, as part of the network in locations […]

oOh!media’s Indigenous Business Grant Winner

Monday, May 20th, 2024

Tristan Cotterill

The Unexpected Guest, an Australian made and owned breakfast food products company has been named as the inaugural winner of oOh!media’s Indigenous Business Grant. Launched to support Indigenous small businesses with pro-bono and significantly discounted Out of Home media packages, The Unexpected Guest was one of 63 submissions received from a broad scope of Indigenous […]

Brad Garbutt Joins @OMA_Australia

Friday, May 17th, 2024

Tristan Cotterill

Brad Garbutt has joined the Outdoor Media Association (OMA) as Marketing Lead. With a proven track record of marketing innovation and a love of the OOH industry, Brad brings a wealth of experience to the OMA team. He joins OMA from a distinguished marketing career path, including Dell Technologies, Apple, Network 10, and News Ltd. […]

Doohly and Mappedin Collaborate

Thursday, May 16th, 2024

Tristan Cotterill

Doohly, Australia’s leading independent Out-of-Home content management system has partnered with Mappedin, a market leader in indoor mapping. We are told that this collaboration is set to refine digital engagement, providing interactive display solutions that integrate advertising with essential, on-demand information. The Doohly x Mappedin’s foundation is an innovative feature enabling customers to tap a […]

Insights From @COMMBCA’s OOH-GPT v1.0

Thursday, May 16th, 2024

Tristan Cotterill

Last August 2023 the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) introduced a ‘true industry first’, namely an AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT. It leveraged the ChatGPT model (trained by OpenAI) and focused solely on supporting and educating agencies, operators, and brand marketers in the Out-of-Home industry. Bottom line it is / […]