A collaboration between Zitcha and Venvee is set to provide a more targeted, effective, and measurable approach to advertising campaigns for retail media networks and their brand advertisers. Venvee utilises spatial AI to understand and activate audiences, and measure campaign performance based on in-store behaviour. The integration of this technology with Zitcha’s platform will offer […]
Author Archive
The Outdoor Media Association has announced that the 2024 Healthy Eating campaign ‘Fresh veg, deliciously affordable’, which focussed on encouraging Australians to make healthy choices, reached unprecedented heights. With a record-breaking $12.3 million in advertising value donated by OMA members, it was showcased on over 18,250 signs across every state and territory in Australia during […]
Leading digital outdoor company QMS this week announced that it has won a tender with The Hills Shire Council, adding two new premium digital assets to its growing Sydney network. The appointment, which followed a competitive tender process, is part of QMS’ ongoing investment in the strategic expansion of its NSW portfolio, which includes the […]
Sydney Airport has reappointed JCDecaux as its exclusive media partner for Australia’s premier airport advertising contract following a rigorous and competitive tender process. Steve O’Connor, CEO of JCDecaux, told us “Sydney Airport has set a bold and ambitious vision for the future. With passenger numbers expected to grow to over 50 million in the next […]
The Australian Outdoor Media Association (OMA) has announced the appointment of two industry leaders; Adam Cadwallader, CEO & Managing Director, Motio, and David Watkins, Chief Financial Officer, JCDecaux Australia, to its Board of Directors. No doubt their extensive experience will further bolster the OMA’s mission to drive innovation and excellence within the Out of Home […]
JCDecaux presents its latest innovation, JCDecaux ICON, a unique wrap-around site. one of the largest Digital Large Format screens in the Southern Hemisphere, which we arte told promises to captivate audiences and offer exceptional brand exposure in the heart of Melbourne’s bustling St Kilda Junction. Steve O’Connor, Chief Executive Officer, JCDecaux Australia and New Zealand, […]
The Outdoor Media Association (OMA) Industry Awards that occurred last Thursday on the 2nd May 2024, recognised outstanding contributions and achievements within the advertising and media industry. This year’s ceremony showcased exceptional talent, innovation, and dedication across various categories, including the two new awards of Excellence in Design and Construction and Excellence in Field Work […]
Brendon Cook, a visionary leader and pioneer in the Out of Home advertising industry has been honoured with induction into the Outdoor Media Association (OMA) Hall of Fame for his remarkable achievements and lasting impact on the industry in Australia. With a career marked by unparalleled dedication and strategic foresight, Brendon has continuously pushed the […]
JCDecaux has been awarded the Transport for NSW (TfNSW) bus advertising contract for all buses in the Sydney Metropolitan regions (it also successfully renewed its Perth bus advertising contract, in addition to holding the bus contract in Brisbane and the tram and bus contracts in Melbourne). Winning the competitive tender process marks a significant expansion […]
Leading digital outdoor company QMS today announced a further expansion of its NSW network, signing a new agreement with the Australian Turf Club to manage key assets at Sydney’s iconic Rosehill Gardens Racecourse. QMS Chief Operating Officer, Sara Lappage, told us “QMS is thrilled to be working with the Australian Turf Club for the first […]
Follow DailyDOOH