DailyDOOH

Oh!media this week announced launch partners for the fully digital Woollahra Out of Home Street Furniture network – the first phase of oOh!’s Premium Sydney offering. Luxury brands including JLR Australia, MECCA, and LVMH’s prestigious brands Tiffany & Co., TAG Heuer, and Fendi are debuting, across state-of-the art LED screens. These screens are powered entirely […]

Leading Australian digital outdoor media company QMS has announced the launch this week of its Paris 2024 Digital Screen Network supporting both the Olympic and Paralympic Games. Launching with Allianz, Stan, Toyota Australia and Patties Food Group as its first partners, the ground-breaking, audience-informed digital out of home network will showcase Olympic and Paralympic content […]

Central Force International, an established research firm with a heritage going back to 1996 has just completed a study commissioned by Plan B OOH in Singapore, to deliver audience impressions data for out of home media. The media trading ecosystem obviously needs audience measurement and the OOH media sector is often lacking versus other media. […]

The Australian Out of Home (OOH) industry has announced an increase of 9.26 per cent on net media revenue for Q1 2024, reporting $287.6 million, up from $263.2 million* for the same quarter in 2023. Digital OOH (DOOH) revenue accounts for 74.1 per cent of total net media revenue year-to-date, an increase over the recorded […]

JCDecaux Australia has launched broadcast-scale 3D (JC3D) across its Airport and Rail network. JC3D is now available on over 450 screens and multiple formats nationally, providing brands with an innovative platform to create memorable marketing experiences that resonate with audiences. Max Eburne, Chief Commercial Officer, JCDecaux, told us “For a long time our clients have […]

JOLT, the third-party verified sustainable digital out-of-home and electric vehicle charging network tells us that it recently leveraged its first-party data to provide ‘unparalleled’ consumer insights for brand partners at scale for the first time. They have delved into their active, opt-in EV charging community to gauge consumer trends, behaviours and opinions, providing a comprehensive […]

The Outdoor Media Association (OMA) presents its highly anticipated annual Industry Awards ceremony that will be held on the 2nd of May at the Pearl Ballroom, Crown Sydney. The OMA Awards shine a spotlight on the remarkable achievements of industry professionals who have tirelessly pushed the boundaries of Out of Home (OOH) advertising. They serve as a testament […]

PATTISON Outdoor Advertising has acquired Outdoor Exposure, a prominent outdoor advertising company in Northern Ontario. We are told that this strategic move bolsters PATTISON’s outdoor inventory, strengthening its presence in key areas of Northern Ontario including North Bay and Sudbury. The acquisition will see 79 outdoor faces added to PATTISON’s Ontario inventory, in both static […]

IAB Australia and the Australian Outdoor Media Association (OMA) will collaborate for a second year to curate Powering DOOH 2024. The half-day conference will be held on April 4 in Sydney, and present both practical content and strategic thought leadership to elevate the planning and buying of Digital Out of Home (DOOH) and programmatic campaigns […]

Leading digital outdoor company QMS has announced an innovative new partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, that will empower advertisers to extend the reach and impact of their TV campaigns with digital out of home. Samba TV Australia Managing Director Yasmin Sanders told us “As […]