oOh!media is supercharging how it connects advertisers with business and professional audiences by creating an expert team of specialists to maximise advertising engagement across airport and office environments. Tailored specifically for the exclusive business and professional audience, the dedicated team will work with agencies and advertisers to leverage oOh!’s extensive expertise and portfolio of Airport […]
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JCDecaux has launched the Aspire, a newly designed, Digital Large Format portrait sign. The first site was unveiled in the busy inner-city suburb of Pyrmont in Sydney and is part of JCDecaux’s contract with Sydney Trains, the largest Out-of-Home contract in NSW. The stunning new format has been designed by internationally renowned Australian architects, Tzannes, […]
oOh!media has broken ground on its Premium Sydney network with the first bus shelters now installed in Woollahra, one of Australia’s most affluent local government areas. Set to go fully live in April, Woollahra is an integral part of oOh!’s Premium Sydney offering – a fully digital Out of Home network that, upon completion, will […]
Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today an integration between its programmatic digital out of home SSP platform, Hivestack and China’s Way.io. This is Hivestack’s first domestic Demand Side Platform (DSP) partnership in China. China holds the world’s largest DOOH […]
Dalet, a leading technology and service provider for media-rich organizations, has announced that Cricket Australia has chosen Dalet Flex to increase fan engagement, deliver more content for all its member clubs and leverage the power of #AI to monetize their large historical archive. Cricket Australia is the national governing body for the game of cricket […]
Viola Communications, a leading marcomms solutions provider in the MENA region, has entered into a 10-year strategic partnership with ADNOC to utilize outdoor media leasing spaces for advertising in the capital and enhance ADNOC’s brand visibility in Al Dhanna city. As part of the partnership, Viola will install and operate outdoor media advertising solutions on […]
The Australian Out of Home industry has announced full year net media revenue results including the category breakdowns for 2023. The industry saw a total increase of 12.23 per cent on net media revenue in 2023. As previously reported, net media revenue for 2023 increased to $1,193.7 million, up from $1,063.6 million* for 2022, across the following categories: Category figures 2023^: · Roadside Billboards (over and under 25 square metres) · Roadside Other (street furniture, bus/tram externals, small format) · Transport (including airports) · ^Retail, Lifestyle and Other Category figures 2022: · Roadside Billboards (over and under 25 square metres) $507.8 million $271.3 million $140.8 million $273.8 million $466.5 million $238.6 million […]
PATTISON Outdoor, Canada’s leading Out-of-Home Advertising company, has solidified its position as the dominant advertising supplier in Western Canadahas with an exclusive advertising partnership with Vancouver International Airport (YVR). Vancouver is Canada’s second-largest airport and PATTISON is the primary advertising provider to 17 Canadian airports in total. Over the next two years, PATTISON will unveil […]
oOh!media has extended its 17-year partnership with Victoria’s Department of Transport and Planning, securing a major long-term renewal of Australia’s largest single street furniture contract that stretches across metropolitan Melbourne. As part of the renewed agreement, oOh! will continue to manage advertising services, cleaning, maintenance, construction and installation of the approximately 5,000 bus shelters located […]
The Out of Home Media Association Aotearoa has announced the launch of ‘The Speccies’ Awards which aims to celebrate bold creative, and savvy media thinking. OOHMAA CEO Natasha O’Connor told us “There is something really magical when a great creative idea and smartly executed media plan come together, especially when they play out on the […]
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