Author Archive

OOHMAA Launches ‘The Speccies’ Awards

Monday, March 4th, 2024

Tristan Cotterill

The Out of Home Media Association Aotearoa has announced the launch of ‘The Speccies’ Awards which aims to celebrate bold creative, and savvy media thinking. OOHMAA CEO Natasha O’Connor told us “There is something really magical when a great creative idea and smartly executed media plan come together, especially when they play out on the […]

oOh!media Closes Gender Pay Gap

Tuesday, February 27th, 2024

Tristan Cotterill

oOh!media has released findings from the Workplace Gender Equality Agency (WGEA) which reports women at Australia’s leading Out of Home media company are on average paid more than men. Benchmarked against the industry sector, where men are paid on average +14.6% more than women according to WGEA data, oOh! has achieved an average (mean) total […]

Midland Realty Partners w/ @Hivestack

Tuesday, February 27th, 2024

Tristan Cotterill

Hivestack by Perion this week announced a partnership with Midland Realty to bring programmatic DOOH to real estate offices for the first time in North Asia. Midland Realty is a leading real estate agency in Hong Kong, providing residential, industrial and commercial property brokerage services in China, including Hong Kong and Macau. Through this partnership, […]

Programmatic JCDecaux Australia Campaign of the Year

Monday, February 26th, 2024

Tristan Cotterill

Leading Out-of-Home media company JCDecaux has announced that Lion and UM’s campaign Guinness Brewery of Meteorology is the winner of the inaugural Programmatic Campaign of the Year award. The Guinness Brewery of Meteorology campaign strategy focused on leveraging the connection between the optimal temperature for a Guinness and winter temperatures in Australia. Recognising Australians’ keen […]

Nakheel / @Hypermedia_me #DOOH Partnership

Thursday, February 22nd, 2024

Tristan Cotterill

Hypermedia, a prominent regional leader in #OOH media experiences and technology, has signed a groundbreaking Digital OOH media partnership with Nakheel, a world-leading master developer. Abed Bibi, Chief Marketing Officer at Nakheel told us “We are delighted to partner with Hypermedia to amplify Nakheel’s digital branding across the OOH media space. Their cutting-edge technology combined […]

JOLT Integrates w/ @Hivestack By Perion

Monday, February 19th, 2024

Tristan Cotterill

Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today an integration between its programmatic digital out of home SSP platform, Hivestack, and JOLT, Australia’s first free electric vehicle charging network. JOLT is set to further expand its operations across Australia and internationally, […]

#OOH Revenue on the Rise Says @OMA_Australia

Monday, February 19th, 2024

Tristan Cotterill

The Australian Out of Home industry has today announced an increase of 12.2 per cent on net media revenue for 2023, reporting $1,193.7 million, up from an adjusted figure of $1,063.6 million* for 2022. Quarter four 2023 saw an increase of 10.9 per cent on net media revenue year-on-year, posting $366.6 million up from $330.7 […]

The Elevating Voices Grant @PattisonOutdoor Program

Thursday, February 15th, 2024

Tristan Cotterill

PATTISON Outdoor’s Diversity and Inclusion Committee has issued a call for submissions from not-for-profit organizations for a second year of the Elevating Voices Grant program after a successful launch in 2023. With the same mission of assisting not-for-profit organizations working with marginalized groups, PATTISON’s DEI Committee is looking forward to another year of amplifying diverse […]

Andrew Every Joins @oOh_Unmissable

Friday, February 9th, 2024

Tristan Cotterill

Former senior NRL executive, Andrew Every has joined oOh!media has in a newly created role of chief strategy and transformation officer, which we are told will help accelerate oOh!’s digital transformation. Joining oOh!’s executive leadership team, Andrew will focus on identifying areas of strategic growth across its core business and adjacent markets to lead the […]

CGI Bolt on For @ElevisionMedia at @DIFC

Monday, February 5th, 2024

Tristan Cotterill

Dubai-based Elevision, which operates over 1,600 screens at 500+ locations, announced the launch of their latest CGI content when promoting a recent DP World campaign. Elevision stold us that the innovative CGI content made its debut in a recent video generated by using DP World’s campaign on Elevision’s famous ticker screen, at the heart of […]