Author Archive

A Healthy Return for #OOH ’s Fresh Veg Says @OMA_Australia

Tuesday, April 29th, 2025

Tristan Cotterill

The Australian Out of Home industry remains the only medium in Australia with an industry-specific policy, restricting occasional food and drink advertising around schools. The OMA National Health and Wellbeing Policy, launched in 2020, was a world-first initiative, setting a national standard for responsible advertising. In Australia the Out of Home industry is driving real […]

oOh!media Adds Nine New Large Format Sites

Monday, April 28th, 2025

Tristan Cotterill

oOh!media’s extensive regional Out of Home network has been further enhanced with the addition of nine large format billboards across key Victorian regional locations including Geelong, Ballarat and Bendigo. oOh!’s chief commercial operating officer, Robbie Dery, told us “Regional is an important part of our overall business and the addition of these premium digital sites […]

oOh!media Launches 9News Content

Tuesday, April 22nd, 2025

Tristan Cotterill

oOh!media has signed a multi-year partnership with Nine to deliver exclusive, customised 9News content across its national large format digital Out of Home network. As part of the long-term agreement, 9News will provide more than 50 news updates each day, seven days a week, including content tailored for local markets. 9News headlines will appear across […]

JOLT Launch New Generation of Fast Chargers

Wednesday, April 16th, 2025

Tristan Cotterill

JOLT, Australia’s digital out-of-home network and fast electric vehicle network, today announced the release of its new, 50kW DC EV charger, offering drivers double the charging speed of existing units and delivering an enhanced advertiser experience. Designed for performance, accessibility, and urban integration, the sleek new charger is built to set a new standard in […]

QMS and Garnier Programmatic #3DOOH

Wednesday, April 16th, 2025

Tristan Cotterill

Digital outdoor media leader QMS, in collaboration with Wavemaker and Made This, have pushed the boundaries of out of home with Australia’s first programmatic high impact 3DOOH campaign, for global beauty brand Garnier. The campaign combined the creative impact of full motion 3DOOH with the flexibility of programmatic trading to elevate Garnier’s latest work. Running […]

Westfield Rise Expands To The US

Wednesday, April 16th, 2025

Tristan Cotterill

Unibail-Rodamco-Westfield (URW) has announced the expansion of Westfield Rise, the company’s in-house media and experiential division, to the US. First established in 2022, Westfield Rise helps brands forge transformative connections with millions of ready-to-spend consumers a year through dynamic media, immersive experiential, Westfield signature events, and strategic integrations. It now encompasses URW’s media and experiential […]

Strong Start to 2025 Says @OMA_Australia

Tuesday, April 15th, 2025

Tristan Cotterill

The Australian Out of Home industry has today announced a net media revenue increase of 16.13 per cent for Q1 2025, reporting 334.1 million, up from 287.7 million* for the same period in 2024. OMA CEO Elizabeth McIntyre told us “This result is another clear signal that Out of Home has emerged as a medium […]

Al Arabia Outdoor Advertising And Multiply Group MOU

Monday, April 14th, 2025

Tristan Cotterill

In a significant step towards global expansion, Al Arabia Outdoor Advertising has signed a Memorandum of Understanding (with the media vertical of Multiply Group PJSC (ADX: MULTIPLY), the Abu Dhabi-based investment holding company. Mohammad Al-khereiji, the CEO of Arabia Outdoor Advertising told us “Signing this agreement with Multiply Group reflects our continued commitment to scaling […]

PTE Asia To Launch September 2026

Monday, April 14th, 2025

Tristan Cotterill

UKi Media & Events, the organizer of PTE World (formerly known as Passenger Terminal Expo & Conference), has announced the launch of PTE Asia, a brand-new trade show for the APAC region. Andrzej Smith, show director of PTE World, said “There is a huge amount of airport planning and development taking place in Asia. The […]

COMMB Partners w/ Adease For AI Sales Tools

Monday, April 14th, 2025

Tristan Cotterill

COMMB (The Canadian Out-of-Home Marketing and Measurement Bureau) members now have exclusive access to powerful AI-driven sales intelligence tools through a new partnership with Adease Media Intelligence, a leader in advertising data and analytics. This collaboration provides COMMB members with Adease’s Prospecting Tool and Spotlite mobile app – a dynamic combination for uncovering high-value leads, […]

Broadsign Jul 2024 skys
Broadsign Jul 2024 skys2
Screenfeed University

stats