Author Archive

Powering DOOH 2025, @IABAustralia

Thursday, February 27th, 2025

Tristan Cotterill

For the last two years IAB Australia and the Outdoor Media Association (OMA) collaborated and curated a ‘Powering DOOH’ one-day conference, in 2023 held on March 30, 2023 and last year held April 4, 2004. This year it looks like it will be held much later in the year, possibly Wednesday August 27, 2025.  

oOh!media Wins Parramatta Street Furniture Contract

Thursday, February 27th, 2025

Tristan Cotterill

The City of Parramatta, one of Australia’s most multicultural and rapidly developing urban centres, has selected for its Out of Home street furniture network following a competitive tender. As part of the renewed long-term agreement, oOh! will continue to manage the installation, cleaning, maintenance and advertising services for Parramatta’s hundreds of bus shelters. In addition, […]

Strong First Half Results For Motio Limited (ASX:MXO)

Wednesday, February 26th, 2025

Tristan Cotterill

Motio Limited (ASX:MXO) today posted its strongest first half financial results, including record revenue and Cash EBITDA, of the back off its execution of a consolidation strategy focused on monetising existing networks, introducing sustainable cost reduction measures and widening its revenue streams. The company said the positive July 1 to December 31 financials – the […]

#OOH @OMA_Australia 2024 Full Year Results

Wednesday, February 26th, 2025

Tristan Cotterill

The Australian Out of Home industry this week announced full year net media revenue results including the category breakdowns for 2024. The industry saw a total increase of 8.07 per cent on net media revenue in 2024. As previously reported, net media revenue for 2024 increased to $1,301.8 million, up from $1,193.7 million* for 2023, […]

oOh! Builds H2 2024 Momentum

Wednesday, February 26th, 2025

Tristan Cotterill

oOh!media Limited (ASX:OML) this week announced its financial results for the year ended 31 December 2024 (“CY24”). oOh! Chief Executive Officer, Cathy O’Connor, told us “After a disappointing first half, we took action to drive revenue and market share growth and right-size our cost base which delivered improved momentum in the second half.  “Pleasingly, this momentum […]

New @OMA_Australia Creative Awards

Wednesday, February 26th, 2025

Tristan Cotterill

The Outdoor Media Association (OMA) has announced the launch of the 2024 OMA Creative Awards, a new annual programme celebrating the best of Out of Home (OOH) advertising creativity. This year’s Grand Prix-winning creative team (of two) will be awarded a trip to the prestigious 2025 Cannes Lions Festival of Creativity in June, including return […]

Ocean Spray PURE Cranberry

Tuesday, February 25th, 2025

Tristan Cotterill

Independent media consultancy Media Words has partnered with JCDecaux and its extensive Australia and New Zealand out-of-home media network to launch the latest advertising campaign for Ocean Spray PURE Cranberry – a versatile new product that’s made for consumers to easily customise their existing beverages and consumption routines to support their general health and wellness. […]

New Retail Media Network AVC experience+

Tuesday, February 25th, 2025

Tristan Cotterill

Australian Venue Co. has debuted new technology partnerships with Zitcha, Mercato, and Perion aimed at enhancing its Retail Media Network, known as AVC experience+. Australian Venue Co, is a prominent hospitality operator in Australia and New Zealand and manages 238 venues across Australia. The company attracts approximately 15 million consumers annually and has access to […]

LIVE BOARD and OOH TRACE #IVP Trials

Friday, February 21st, 2025

Tristan Cotterill

LIVE BOARD, INC. and OOH TRACE, an independent platform for real-time, Poof-of-Posting/Proof-of-Play verification of outdoor advertising creative campaigns, developed by Carlos Viladevall, ex. CEO, Posterscope Spain, has successfully completed a system trial to enhance the reliability and transparency of DOOH advertising. As the demand for accountability in digital and DOOH advertising grows, advertisers and agencies […]

Carin Lee-Skelton Joins JOLT

Friday, February 21st, 2025

Tristan Cotterill

JOLT, Australia’s digital-out-of-home and electric vehicle charging network, has announced the appointment of seasoned sales leader Carin Lee-Skelton as its new General Manager of Regional Sales, ANZ, as it continues to build on strong client and network growth across both the Australian and New Zealand markets. In her new role, Carin will be responsible for […]