DailyDOOH

oOh!media has unveiled plans to deliver what they claim is the most extensive, data-led campaign planning and performance suite in Australian Out of Home, with the launch of oOh! outcomes. oOh! outcomes provides advertisers and agencies with behaviour-based data across 800 buyer segments mapped to every one of oOh!’s 35,000 sites. This data offers detailed […]

oOh!media’s retail media business, reooh, has announced at oOh!’s Outfront that Drakes Supermarkets has become its first Australian retail media partner. Reooh will build and manage a state-of-the-art in-store digital screen network for Drakes Supermarkets with the rollout underway, enabling brand partners to connect with consumers along the path to purchase. Drakes Supermarkets is a […]

oOh! has announcd the launch of a premium Sydney Out of Home network including more than 800 digital faces and #3DOOH Anamorphic enabled screens. Set to launch in 2024, oOh! says that it will unlock unparalleled premium locations, reaching premium audiences in parts of the city previously unavailable to Out of Home advertisers in the […]

Half of advertising in 2023 involves some form of AI* and marketing is an industry that McKinsey predicts has one of the largest amounts of potential value to gain from AI**. ‘How Can Advertisers Leverage AI and Generative AI‘ is a call for papers which aims to help advertisers unlock the potential of both AI […]

Last week Ali Ehsassi, Member of Parliament for Willowdale, on behalf of the Honourable Filomena Tassi, Minister responsible for the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), announced an investment of CAD 1.75 million for L Squared Digital Signage, we quote “to accelerate the growth of its digital communications platform, and create 15 […]

JCDecaux has appointed Jemma Enright to the newly created position of General Manager, Airports ANZ. The new leadership position has been introduced to drive a consistent and innovative growth strategy across JCDecaux’s six-airport portfolio in Australia and New Zealand, with Jemma responsible for delivering all aspects of product evolution and revenue generation. Max Eburne, Chief […]

The Australian Outdoor Media Association (OMA) today released the results of the Day in the Life survey conducted by Dynata and Thrive Media for MOVE (Measurement of Outdoor Visibility and Awareness). The survey was completed in November 2022 by a sample size of 2,962, to test the perception and role of all media channels coming […]

The Outdoor Media Association (OMA) today announced that Australian Outdoor Media (AOM) and nettlefold have joined the association. AOM is a data driven national Out of Home media company. Chief Operating Officer Carlos Reyna said, “The team at AOM are proud to be part of the industry association to drive innovation for advertisers. Understanding more […]

Billups has acquired OOH Labs, a Canadian independent media agency. The acquisition will no doubt provide Billups and OOH Labs customers with a greater reach across North America, enhanced programmatic capabilities, and extended access to Billups’ measurement and attribution solutions. Billups claims that this acquisition positions it as the largest OOH technology and managed services […]

oOh!media today announced New Zealand’s largest retail group, The Warehouse Group, has become the foundation client for retail media business reooh in Australia and New Zealand. Working in partnership with The Warehouse Group’s retail media arm, MarketMedia and omnichannel retail media platform Zitcha, reooh will build a fully digital in-store screen network enabling advertisers to […]