DailyDOOH

JCDecaux and news platform The Daily Aus have partnered to inform Australians on the upcoming Indigenous Voice to Parliament referendum. The education campaign “Be a voice, not an echo”, empowers audiences to make an informed decision when they vote on October 14. Tess Phillips, Executive General Manager – Corporate Affairs, JCDecaux, said: “Given all Australians […]

Australia’s Outdoor Industry measurement company MOVE (Measurement of Outdoor Visibility and Exposure) is calling for Expressions of Interest (EOI) from data research organisations and/or media data software vendors currently serving (or having an interest in serving) Out of Home advertisers, their agencies and/or OOH contractors, for the purpose of integrating MOVE data into their own […]

In preparation for the launch of its Datalytica analytics platform and to create increased trust with, and value to, its many OOH publisher partners, Chameleon Digital Media announces a “conscious uncoupling” from Adapt Media, Chameleon’s former parent company. “Because Datalytica will ingest so much proprietary first party intelligence in the form of loyalty, mobile location, […]

Leading Out-of-Home media company JCDecaux has added sixteen new Large Format sites to its growing national network across Sydney, Melbourne, Brisbane, and Adelaide. Sam Noble, National Product Director, Large Format, JCDecaux Australia, said: “Large Format offers brands the opportunity to create the type of head-turning moments that engage a large national audience at scale. Our […]

The Australian Outdoor Media Association this week launched the first Out of Home industry-wide automated insertion order tool, OASIS (Outdoor Advertising Standardised Integration System). OMA CEO Elizabeth McIntyre told us “The OMA commenced building the platform in 2022 after identifying a market need to simplify and standardise the communication between OOH media owners, agencies and […]

The Outdoor Media Association (OMA) has tannounced the winners of the Quarter Two Creative Collection competition for 2023. A wide range of campaigns were submitted for consideration by JCDecaux, oOh!media, QMS, Cartology, goa, Scentre Group BrandSpace, Tonic Media, TorchMedia and an agency entry from Avenue C. Elizabeth McIntyre, CEO OMA told us “The Creative Collection […]

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced their AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT (Beta), which leverages the ChatGPT model (trained by OpenAI) and focuses solely on supporting and educating agencies, operators, and brand marketers on out-of-home. This new AI-powered system opens up a world of possibilities, offering valuable insights, […]

An innovative 3D advertising campaign for Flight Centre created by leading digital outdoor company QMS has gone global. The 3DOOH campaign, which was developed by QMS’ in-house creative services team QUBE, is being displayed across its national network of digital large format sites as well as billboards in downtown Toronto, Canada, and on digital screens […]

The Austraian Out of Home industry has announced half year net media revenue of $543.5million, up 11.9 per cent from $485.7million for the same period in 2022.* Digital Out of Home (DOOH) revenue accounts for 68.1 per cent of total net media revenue year-to-date, an increase over the recorded 58.7 per cent* for the same […]

JCDecaux has partnered with Samsung and their media agency Chep, that sees the tech giant take JCDecaux hero site ‘Broadway & George’ exclusively for 12 months as part of a multi-format campaign. Max Eburne, Chief Commercial Officer, JCDecaux Australia, said: “This is the first time JCDecaux has provided a brand exclusive access to one of […]