JCDecaux Australia has released a foresight report written in collaboration with global strategic futures consultancy The Future Laboratory, into how to connect with the increasingly important Gen Z consumer. With Gen Z making up 20 per cent of Australia’s population, and 30 per cent of the world’s, the Gen Z: IRL Opportunity foresight report provides […]
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Place Exchange this week announced its integration with Astral, Bell Media’s OOH advertising division, adding thousands of premium digital screens to its Canadian offering. Astral, one of Canada’s largest OOH companies, operates digital billboards, restaurant and bar displays, street furniture, and transit displays in high-traffic location. Farshad Kajouii, GM, Out of Home and Business Development […]
oOh!media has won the highly sought after Sydney Metro competitive tender, securing a ground-breaking long-term contract to revolutionise the commuter experience in Sydney’s bustling CBD. As part of this innovative agreement, oOh! will install, operate and maintain a newly designed network of full digital and full motion enabled screens across the Sydney Metro City & […]
JCDecaux SA (Euronext Paris: DEC) in partnership with VIOOH announced this week the launch of their programmatic DOOH offering for the Brazilian market. Using the VIOOH platform, JCDecaux will be able to offer its clients effective programmatic digital out-of-home campaigns on its premium screens across Brazil, helping brands make meaningful connections with consumers and ensuring […]
TELUS (TSX: T, NYSE: TU) has announced a strategic partnership with Australian #EV charging company, JOLT, to install up to 5,000 public DC fast chargers across Canada, running on the award winning TELUS network. Tony Geheran, Chief Operations Officer, TELUS told us “Our partnership with JOLT is just the latest demonstration of TELUS partnering with […]
oOh!media has launched Australia’s largest full motion #3DOOH Anamorphic offering with new sites in Sydney and Brisbane, extending oOh!’s market leading full motion #3DOOH coverage across the eastern seaboard. The premium locations at Sydney’s Macquarie Centre and Brisbane’s The Myer Centre meet growing demand of advertisers and agencies to push Out of Home creative boundaries, […]
The first three weeks of Vivid Sydney 2023 produced a sharp jump in the number of people visiting the City of Sydney to be part of the unique celebration. New data from leading digital outdoor media company QMS reveals that the number of people in the City of Sydney between 7.00pm and midnight was up […]
oOh!media has promoted Ben Peel to Queensland sales director. Ben, who has held a variety of roles during his more than eight years at oOh!, will take on the Queensland sales lead role from his current position as group sales leader – Victoria. An experienced media sales executive, he was named Media-i Sales Person of […]
For the launch of the new Dolce & Gabbana fragrance ‘Q’, in Lima, Peru, Worldcom OOH put together this 3D OOH campaign. Victoria Muscatello, Market Manager of Worldcom OOH told us “We are really happy with the results of this campaign that from the beginning posed several operational challenges, from the creativity that had to […]
Viola Outdoor, a division of Viola Communications, the Abu Dhabi-based media communications specialists, has announced a joint venture with Firefly. The partnership will introduce Firefly’s roof-top digital LED screens to Abu Dhabi’s Tawasul fleet of taxis, vastly expanding the reach of Viola’s portfolio of Digital Out Of Home products. Ammar Sharaf, Group CEO and Board […]
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