Author Archive

Norm Laing Joins @Wilkins_OOH

Friday, June 2nd, 2023

Tristan Cotterill

Norm Laing has joined Wilkins Media as Director of Client Partnerships in Canada. He brings over 20 years of experience in various media, sales, and strategy roles, positioning him as a well-rounded media professional capable delivering exceptional results for clients. Jon Selame, Wilkins Media CEO told us “We are thrilled to welcome Norm Laing to […]

Vpon And @VIOOH Strategic Partnership

Thursday, June 1st, 2023

Tristan Cotterill

Vpon Big Data Group has announced a strategic partnership with VIOOH whch we are tld will leverage Vpon’s diverse and extensive mobile data and AI creative technology, ‘InVnity’, along with VIOOH’s global digital outdoor advertising programmatic inventories. Calvin Chan, CEO of VIOOH China told us “We are very pleased to announce that VIOOH and Vpon […]

Three New @OMA_Australia Members

Thursday, June 1st, 2023

Tristan Cotterill

The Australian Outdoor Media Association has announced that Certeq, S&J Media Group and Stockland have joined the association as its newest members. Elizabeth McIntyre, CEO, OMA told us “The diversity of industry expertise across the member cohort continues to strengthen our position as the representative voice for Out of Home. Our investment into audience measurement […]

Queensland Digital Expansion Delivers Increase In Reach

Tuesday, May 30th, 2023

Tristan Cotterill

The expansion of QMS’ digital large format assets in Queensland has produced a sharp jump in audience reach, now delivering a 30%* increase in unique audience reach across the state compared to 2020. New data from MOVE reveals that the QMS network now reaches 67%* of Queenslanders each week. The strong increase has been driven […]

Aboriginal Health Television Network Referendum ‘Yes’

Friday, May 26th, 2023

Tristan Cotterill

In recognition of Reconciliation Week, 27 May to 3 June, Tonic Media Network, and its Aboriginal Health Television network, are stepping up to close the health gap for Aboriginal and Torres Strait Islander peoples as the first media company to publicly support a ‘Yes’ vote in the Voice Referendum. With Australians being called to the […]

James Poole Joins Latch Digital

Friday, May 26th, 2023

Tristan Cotterill

New Zealand’s leading digital out of home production company, Latch Digital, has launched in Australia, opening an office in Sydney as it looks to lead the charge in utilising the capabilities of dynamic DOOH creative, with experienced new hire James Poole (shown below) the first Australian based employee. Latch was founded 10 years ago in […]

Full Motion #OOH Video Creative Drives ROI

Monday, May 22nd, 2023

Tristan Cotterill

Brands using full motion Out of Home creative saw a 187 percent increase in buyers, compared to those using static digital only, according to new data from oOh!media’s POLYGRAPH creative effectiveness study. The findings, based on the analysis of anonymised customer transactional data, follows the launch of oOh! motion – a new product offering that […]

Cassandra Cameron Joins oOh! media

Friday, May 19th, 2023

Tristan Cotterill

Former senior JCDecaux executive Cassandra Cameron has joined oOh! media to the newly created role of group director – network strategy. Previously executive general manager – revenue strategy and operations at JCDecaux, She will now be responsible for driving commercial network strategy, transforming how oOh! continues to grow its commercial investments across the largest Out […]

Spotlight #China @Hivestack

Thursday, May 18th, 2023

Tristan Cotterill

Hivestack are one of the few few companies that operate where I have lived and worked for the last six years, i.e behind the Great Firewall. Here they share the countless untapped opportunities available for international advertisers in China… As the world’s second-largest ad market after the United States, China, officially the People’s Republic of […]

oOh! invests in Western Australia

Thursday, May 18th, 2023

Tristan Cotterill

oOh! has invested in Western Australia with a new large format digital site launched in Forrestdale and various digital upgrades to street assets in Gosnells As part of oOh!’s ongoing digital first network strategy, the new Forrestdale site is located on the main arterial into the Armadale and Kelmscott areas, reaching commuters heading east towards […]