Leading digital outdoor media company QMS today announced the appointment of John Glynn as General Manager – Trading, effective immediately. Based in Sydney and reporting to QMS Executive General Manager, Mark Fairhurst, he will be responsible for pricing and inventory, revenue strategy, analytics, business intelligence, revenue reporting and trading partnerships. Mark Fairhurst told us “I’m […]
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JCDecaux New Zealand has taken the bold step of developing and integrating live Out-of-Home availability into Calibre, New Zealand’s industry wide measurement platform. This new functionality, built by REACH Media, allows media agencies and clients to plan JCDecaux campaigns with real-time site availability. It provides certainty to clients that all JCDecaux assets proposed, across its […]
DigitAll, a subsidiary of W Group and Advertima have entered a partnership that designates DigitAll as Advertima’s exclusive agent in the Gulf Cooperation Council** (GCC) region. DigitAll has begun deploying Advertima’s proprietary Smart Targeting technology on DOOH media networks in malls and retail in the UAE, providing consumer insights to advertisers across several sectors. W […]
By now you will know that the first ever Canadian Out-of-home Marketing and Measurement Bureau (COMMB) Awards Gala Awards takes place on May 25 between 13:00 – 18:00 at Arcadian Court 401 Bay Street, Simpson tower 8th floor, Toronto ON, M5H 2Y4. It has already garnered huge amounts of interest from agencies, brands, and operators […]
The first ever Canadian Out-of-home Marketing and Measurement Bureau (COMMB) Awards is getting nearer and it is already promising to be a truly great celebration of the industry. The Gala event has garnered significant interest from agencies, brands, and operators in the out-of-home advertising space and with the submission and judging period now closed, the […]
The Outdoor Media Association (OMA) held its highly anticipated annual Industry Awards ceremony this week at the Crown Sydney. The event was preceded earlier in the day by the OMA’s inaugural member-only conference, which was followed by the official proceedings of the Annual General Meeting. The OMA Awards highlight the achievements of industry professionals who […]
PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company, is now the sole provider of bus advertising in the Greater Toronto Area (GTA) thanks to the addition of MiWay to its transit portfolio. The five-year agreement for advertising rights on MiWay buses commenced on May 1, 2023. PATTISON Outdoor will sell exterior and interior bus advertising […]
JCDecaux has announced a seven-year partnership with Westpac unveiling the Westpac Walk, a brand-new multi-asset destination in Sydney Trains’ walk-through tunnel between Wynyard Train Station and Barangaroo. This is the first time the walk-through is being used as an Out-of-Home branding and community communication opportunity since construction was completed in 2018. Max Eburne, Chief Commercial […]
Gerard Doherty, Tyler Nemeth and Olivier P. Thibodeau have joined Vistar Media in Canada as Analytics Associate, Account Manager and Senior Account Executive respectively. Scott Mitchell, Managing Director, Canada, Vistar Media told us “Each of our newest team members bring extensive and highly in-demand programmatic expertise that will further enable our core levels of service, […]
oOh!media tells us that it is delivering greater flexibility for advertisers to reach audiences at scale, with the removal of buying packs across digital Street and Rail broadcast networks. The unbundling of digital sales packs across Australia enables agencies and brands to maximise marketing investment by offering tailored planning and buying opportunities based on environment, […]
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