Target Student is described as the UK’s first and leading Digital Out-Of-Home network in university accommodation, and hoping to revolutionise the way brands communicate with Gen-Z. The company has a growing network of D6 digital screens in 120+ accommodation sites within 30+ university cities across the UK, with a daily student reach of over 75,000 […]
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oOh!media this week announced the appointment of highly experienced media executive, Paul Sigaloff, to the newly created role of chief revenue and growth officer. A proven sales and digital transformation leader, he joins oOh! as the Australian Out of Home sector continues to record growth and oOh!, as the industry’s largest Out of Home media […]
Hivestack has announced an exclusive partnership with Focus Media Hong Kong Limited (listed on the HKSE:8112) a major DOOH media company in Hong Kong. As part of this partnership, both local and global buyers will have exclusive access to Focus Media Hong Kong’s network of digital panels and billboards. This network reaches audiences in several […]
Join the Canadian Out-of-home Marketing and Measurement Bureau (COMMB) this International Women’s Day for a special COMMB Talks event as they celebrate influential women and their accomplishments in the dynamic, ever-evolving tech sector. You will be able to hear expert panelists from Talon, Pinterest, CIBC and Near who will share their sources of inspiration, keys […]
Branded Cities, one of North America’s premier Out-of-Home and iconic media company, announced this week an exclusive partnership with Caesars Entertainment to build and sell digital advertising and integrated marketing campaigns on a brand new full-motion LED display located on the Las Vegas Strip. Sean McBurney, Regional President of Caesars Entertainment told us “Las Vegas […]
Leading digital outdoor media company QMS this week released the results of its latest neuroscience study, revealing that exposure to its digital City of Sydney street furniture network produces greater impact and efficacy among audiences. Conducted in partnership with Neuro-Insight, the study aimed to understand the impact and effectiveness of the new QMS City of […]
A new study carried out by JCDecaux New Zealand and neuroscience research company Neuro-Insight reveals that travellers are more receptive to advertising in the airport due to the uniqueness of the experience, space and emotional intensity of air travel. The Airport Mindset Study conducted late last year aimed to understand the emotional mindset of passengers […]
The Australian Outdoor Media Association has announced results for its Q4 Creative Collection 2022 competition, with 20 entries submitted by OMA members including: GoTransit, JCDecaux, oOh!media, QMS, Scentre Group Brandspace, Shopper and TorchMedia. The winner in the Big, Bold and Bright category was Providoor’s We worship food campaign, and an honourable mention in this category […]
The Australian Outdoor Media Association has announced the Grand Prix winner for the 2022 Creative Collection competition as Subway’s Beyond Big campaign. The judges were unanimous in their decision that the consistent message and range of different Out of Home advertising formats used in Subway’s Beyond Big campaign showcased outstanding creativity. The Beyond Big campaign […]
LG Electronics (LG) and its South Korean labor union have joined forces to help provide humanitarian relief to people in Türkiye affected by the recent, devastating earthquakes. LG is currently operating free laundry facilities to help those displaced by the earthquakes to wash and dry their clothing. The company has installed approximately 120 washing machines […]
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