Leading digital outdoor media company QMS this week released the results of its latest neuroscience study, revealing that digital out-of-home can create impact across the entire sales funnel, from awareness and consideration to purchase and advocacy. Conducted in partnership with neuroscience research company Neuro-Insight, the innovative new study shows that DOOH impacts memory encoding by […]
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Seedooh has launched the world’s first independent cinema-based ad verification technology, bringing a new level of transparency to cinema advertising in Australia and New Zealand. This comes at a time when Cinema advertising across Australia and New Zealand is experiencing the strongest post-COVID ad spend resurgence of all media. The Seedooh platform is integrated with […]
Shopper, Australia’s fastest-growing retail out-of-home media company, announces a new deal for agency representation to Queensland Investment Corporation’s (QIC) new high-impact, large-format screen at Watergardens, Victoria. Sally Harding, QIC’s Head of Alternative Income said “The introduction of a 3D content compatible screen to our network will allow brands to maximise the impact of their campaigns […]
Leading digital outdoor media company QMS has announced that it has become the Official Outdoor Media Partner of the Australian Olympic Teams for Paris 2024 and the 2026 Olympic Winter Games to be held in Milan-Cortina, Italy. QMS Chief Executive Officer, John O’Neill told us “As Australia prepares for the Paris 2024 Olympics, we are […]
Hivestack recently delivered the world’s first anamorphic programmatic DOOH campaign. The campaign was activated for RE/MAX in South Africa, the leading global real estate franchisor via their agency Mark1 targeting audiences at the iconic Victoria & Alfred (V&A) Waterfront in Cape Town via V&A appointed media owner, Innovocean as shown below… Will Brownsdon, Managing Director […]
Shopper, Australia’s fastest-growing retail out-of-home media company, has announced The District, Docklands as the latest precinct to join its national network of digital out-of-home screens. Matt Adams, Shopper’s National Head of Trading, told us “We are incredibly excited to be the selected retail media partner for The District, a premier location for entertainment and food […]
Leading independent verification platform provider, Seedooh, has expanded its reach into Europe with the Executive Channel Network (ECN). The integration with ECN will see Seedooh perform independent verification across all of ECN’s pan-European digital network of more than 530 locations in Germany, France and the UK. Founder and CEO of Seedooh Tom Richter told us […]
Leading digital outdoor media company QMS this announced it has extended its exclusive long-term outdoor contract with Canberra Airport. Attracting 3.2 million travellers a year, Canberra Airport is one of the key transport hubs in Australia and the gateway to the nation’s capital.
Australians across the country will be prompted to Remember to Remember at 11am this Friday November 11 thanks to the RSL’s national partnership with the Outdoor Media Association (OMA) for the second year. This Remembrance Day, for one minute at 11am, digital Out of Home signs owned by OMA members nationwide will display the RSL’s […]
Leading digital outdoor media company QMS has recently rolled out exciting new 3DOOH (read this as 3d anamorphic) animated campaigns for Nike x JD Sports and betting and entertainment company Neds. Both campaigns use animated 3D anamorphic illusion to bring the creative to life, with a giant shoe protruding out of the screen for Nike […]
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