DailyDOOH

Australians are preparing to shop smarter this Christmas to get ahead and combat the rising cost of living. Localism, in-store purchases and preferencing ethical and sustainable brands are all key trends, according to Shopper’s latest research.  Last year, it was postal and delivery delays that drove consumers to shop early; this year it is rising […]

Hivestack this week announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong, via a Private Marketplace (PMP) deal through the Hivestack DSP. Kenny Ip, Head of Investment, GroupM said “We were excited to partner with Hivestack to deliver our omnichannel marketing campaign via […]

Livestock has partnered with Tulip Media, a leading pioneer and trendsetter for outdoor LED media screens in China. Garry Li, General Manager of Southern China Market, Tulip Media said “We are delighted to partner with Hivestack, the global industry pioneer for programmatic DOOH, and provide our local and worldwide advertisers a way to further build […]

oOh!media is launching a number of initiatives to make buying across its digital Out of Home network easier with an expansion of programmatic trading. Cathy O’Connor, CEO, oOh! said “Our strategy with programmatic digital Out of Home has been considered and deliberate, to complement, not contradict, what makes our channel unique. Extending programmatic trading in […]

Retail brands using full motion dynamic creative on oOh!media’s network saw a 187 percent increase in buyers, results from POLYGRAPH, a new proprietary creative effectiveness tool from oOh! has revealed. Launched at this week’s oOh!s Outfront, POLYGRAPH measures the impact Out of Home creative executions have on actual purchase behaviour, following analysis by Quantium of […]

oOh!media is expanding its full motion 3D Anamorphic offering, with the launch of oOh! dimensions, taking its screens and technology to the next level and providing an enhanced service for advertisers and agencies. As the only Out of Home media company in Australia with full motion 3D Anamorphic assets, oOh! has partnered with leading local […]

oOh!media has signed an exclusive Out of Home Content partnership with Tennis Australia for the 2023 Australian Open and leading culture and city guide, Broadsheet, extending oOh!’s dominant position in capturing audience attention in public spaces at scale and making brands unmissable. oOh! has inked a deal with Tennis Australia to bring all the thrilling […]

oOh!media this week announced a major move into the retailer media market with the launch of reooh, an end-to-end Out of Home offering for retailers to fast-track growth in the accelerating retail media marketplace. Cathy O’Connor, oOh! CEO told us “As we lead Out of Home to a digital-first future, it is impossible to ignore […]

Leading digital outdoor media company QMS this week announced the success of its pilot study into out of home attention conducted in partnership with audience measurement company Amplified Intelligence. Amplified Intelligence CEO and Founder, Professor Karen Nelson-Field told us “It has been a privilege to work with QMS on this global-first study, expanding our comprehensive […]

Earlier this week, Vistar Media’s Senior Vice President Leslie Lee, Beach Street Communications’ Founder, Managing Director Irina Zeltser and GSTV’s CEO Sean McCaffrey, who all attended the October 12 AdTECH: OOH – New York Conference joined DailyDOOH Editor in Chief Adrian Cotterill as they recorded their usual post-conference video, entitled ‘AdTECH: OOH – New York, An […]