DailyDOOH

GroupM’s New Zealand agencies and their clients will now be able to monitor and verify digital and static out of home campaigns in near real time, following an agreement with Seedooh to provide third party verification. Vicki Anderson, Head of Trading at GroupM, said “Accurate and efficient verification and measurement of campaign delivery means that […]

In the coming weeks, JOLT, Australia’s first free electric vehicle charging network, is due to complete its first EV charger and DOOH installations and in preparation they have announced that they are working closely with programmatic leaders, Hivestack and Vistar Media with dedicated inventory set aside to ensure the JOLT network is available programmatically. Henry […]

oOh!media has renewed a long-term street furniture and advertising contract with the City of Ryde in Sydney’s northern suburbs. As part of the new contract, oOh!media will invest significantly in the infrastructure and digitising the precinct and will replace and upgrade the existing 200 bus shelters to enhance the overall experience for commuters. oOh! will […]

The Out of Home Media Association Aotearoa (OOHMAA) reported this growth of 26% in Q3 YOY; $32.2 million in media revenue, up from $25.5 million for the same period last year. Aotearoa’s Digital Out of Home (DOOH) share of media revenue has consistently averaged 66% +/- 2% since Q4 2020, a trend that remains in […]

Aussie Home Loans and its media agency, IPG Mediabrand’s Initiative, have partnered with leading out-of-home media company JCDecaux in a refocus of their out-of-home audience targeting to inform online activity. Max Eburne, Chief Commercial Officer at JCDecaux told us “Aussie’s latest campaign is a brilliant example of how advertisers can use data to combine the […]

In an Out-of-Home industry-first for New Zealand, JCDecaux has launched new sustainability footers, allowing advertisers the ability to let audiences know they have made a sustainable media choice by partnering with JCDecaux. Mike Watkins, Country Head of JCDecaux New Zealand, told us “Our sustainability credentials are extremely important to us and we continually look for […]

Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS) this week announced a partnership that will fuel the growth of The Media Shop network of retail signage. The Media Shop is leveraging the Broadsign Platform to streamline ad sales and manage and distribute content across its […]

The Australian Out of Home industry has just announced an increase of 43.7 per cent on net media revenue for the third quarter of 2022, reporting $244.6 million, up from $170.2 million for the same quarter in 2021. DOOH revenue accounts for 62.5 per cent of total net media revenue year-to-date, an increase over the […]

The Outdoor Media Association (OMA) has announced that CEO Charmaine Moldrich will be leaving the business in June 2023. Charmaine told us “It’s a bittersweet moment, but after more than a decade working in an industry it is time to move on. Out of Home (OOH) has become so much a part of my life […]

oOh!media has won the prestigious City of Adelaide street furniture and advertising contract, striking a long-term agreement including provision of new dynamic digital communications screens to deliver critical community information. Cathy O’Connor, CEO, oOh! told us “For almost three decades we have worked in partnership with the City of Adelaide to ensure critical street furniture […]