Author Archive

Western Sydney International Airport #DOOH Tender

Wednesday, September 11th, 2024

Tristan Cotterill

Western Sydney International (Nancy-Bird Walton) Airport (WSI) is inviting out-of-home advertising organisations to register their interest to provide internal and external digital advertising at Sydney’s new airport. This will include around 80 different digital advertising assets across the airport including large format outdoor digital signage and in-terminal operational and advertising screens delivering high potential passenger […]

Eden Park Partners w/ JCDecaux New Zealand

Tuesday, September 10th, 2024

Tristan Cotterill

JCDecaux is now the official Out-of-Home partner for Eden Park, New Zealand’s national stadium and home of the New Zealand Rugby team. This partnership is a first for Eden Park and is aimed at promoting its diverse range of events. Nick Sautner, Eden Park CEO said “We are delighted to be collaborating with JCDecaux to […]

oOh!media Melbourne Airport Immersive Digital Walkway

Monday, September 9th, 2024

Tristan Cotterill

oOh!media, Australia’s #1 Out of Home company, has unveiled a major new innovation at Melbourne Airport, launching a first-of-its-kind full-motion immersive digital walkway. Measuring the same length as an Airbus A350, this state-of-the-art floor to ceiling installation stretches 66 metres in length and is 2.25 metres high. It will welcome and engage 100% of international […]

oOh! Behind Every Great Brand

Monday, September 9th, 2024

Tristan Cotterill

To celebrate oOh!Media’s new brand positioning, oOh! will launch a major new brand campaign highlighting how Australia’s #1 Out of Home company plays a key role in making Australia and the world’s biggest brands famous. Demonstrating oOh!’s unparalleled reach, scale and creative innovation, the ‘Behind every great brand. Literally.’, by creative agency, The Hallway, will […]

Puma’s Unique Melbourne ‘Treadmillboard’

Monday, September 9th, 2024

Tristan Cotterill

To celebrate the launch of their new NITRO running range PUMA created a unique Out o Home campaign using a treadmill linked to the iconic JCDecaux Young and Jackson billboard in Melbourne, Australia. This ‘Treadmillboard’ saw creative featuring Aussie athlete Nedd Brockmann and his words to describe the NITRO range, taken over in real-time by […]

oOh!media’s reooh Becomes reo And Expands

Sunday, September 8th, 2024

Tristan Cotterill

Last week oOh!media announced the strategic expansion of its retail media division in order to help monetise sales for retailers It i basically broadening the focus to incorporate sales representation of retailers’ assets across stores, websites, apps, and off-platform channels such as Meta, Google and oOh!media. Announced at their Outfront ‘25 event, the fast-growing retail […]

oOh!media Unveil First Dual #3DOOH Screen

Sunday, September 8th, 2024

Tristan Cotterill

oOh!media, Australia’s #1 Out of Home company, has unveiled the first full-motion large format displays with synchronised #3DOOH capabilities for bold brand storytelling. Located at Sydney’s newest landmark destination, the Martin Place Retail Precinct, this innovation in Out of Home features two expansive 3 x 5 metre screens that can each leverage a full-motion creative […]

oOh!media Two New Long-Term Contract Wins In Sydney

Thursday, September 5th, 2024

Tristan Cotterill

oOh!media has launched a refreshed positioning as ‘Australia’s #1 Out of Home company’, reinforcing its leadership in network scale and audience reach. At its annual oOh! Outfront ‘25 event, the company also announced a number of significant new tender wins, further solidifying its leading position and providing brands with better opportunities to execute scaled campaigns […]

JOLT Launch Spark Intelligence

Thursday, September 5th, 2024

Tristan Cotterill

JOLT, Australia’s sustainable digital out-of-home media and EV charging network, this week announced the launch of Spark Intelligence, which is described as an industry-first data platform designed to revolutionise the way out-of-home media is planned, traded and reported on. The new platform harnesses advanced audience analytics fused with JOLT’s first-party data to enable an impressions-based […]

QMS Returns As @SXSWSydney Track Sponsor

Wednesday, September 4th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS has announces it is partnering with SXSW Sydney 2024, the week-long ‘festival of festivals’, for the second year running. This year, QMS is the presenting partner of SXSW Sydney’s Advertising and Marketing track. Geared towards agencies and organisations that want to strengthen connections with their communities and clients, this […]