Author Archive

IAB Dijital Açık Hava (DOOH) Webinarı

Tuesday, September 27th, 2022

Tristan Cotterill

On Monday, October 24, 2022 IAB Turkey are holding this Digital Outdoor (DOOH) Webinar. Here’s the agenda… 10.00 – 10.05 Açılış 10.05 – 10.20 Sunum: DOOH Hakkında Genel Bilgi Konuşmacı: Jerome Lepage – JCDecaux 10.20 – 10.35 Sunum: DOOH Alanında Türkiye’deki Durum Konuşmacı: Nezahat Özdemir – GroupM 10.35 – 11.05 Panel 1: Digital Out of […]

Brands Flock To New QMS City of Sydney Network

Tuesday, September 20th, 2022

Tristan Cotterill

A month after its official launch, QMS’ new City of Sydney digital street furniture network has been welcomed by brands and agencies, with a high level of demand across the rest of 2022 and into 2023. The categories that have joined the launch partners* across the network in recent weeks include luxury retail, finance, entertainment, […]

oOh!media Pays Its Respects

Monday, September 12th, 2022

Tristan Cotterill

oOh!media is paying its respects to the late Queen Elizabeth II. Last Friday, oOh! launched a special tribute featuring an image of the Queen which will run across its Office, Street, Rail, Venue, Study, Retail and Café digital network around Australia.

LUMO Digital Outdoor Integration w/ @Hivestack

Monday, September 12th, 2022

Tristan Cotterill

LUMO Digital Outdoor has announced an integration with Hivestack’s first-to-market DOOH yield management solution that will offer the New Zealand market a glimpse of the next era of growth for Digital OOH. Hivestack, the world’s leading independent programmatic DOOH ad tech company, launched its Yield Manager for DOOH back in October 2021. Jack Plowright, GM […]

oOh!media 2022 AFL Toyota Finals Content Partnership

Monday, September 12th, 2022

Tristan Cotterill

oOh!media has signed an exclusive Out of Home content partnership with the AFL to broadcast live scores, results, pictures, articles and video highlights from this year’s Toyota AFL Final Series. Neil Ackland, chief content, marketing and creative officer at oOh! said: “Sport is our national pastime and we’re bringing Australia’s largest Out of Home company […]

David Sutherland Joins @Veridooh

Friday, September 9th, 2022

Tristan Cotterill

Former QMS general manager of programmatic David Sutherland has joined Veridooh as head of client and partnerships, APAC. He brings more than 15 years of experience in the OOH sector to Veridooh. He has spent the past nine years at QMS and prior to this he worked at oOh!media and media agencies such as Carat […]

#OOH For Good Steals The Show

Thursday, September 8th, 2022

Tristan Cotterill

The Outdoor Media Association (OMA) this week announced the winners of the Quarter Two Creative Collection competition for 2022. OMA CEO Charmaine Moldrich told us “This quarter we saw how an effective Out of Home (OOH) advertisement can start with a single good idea. This was exemplified in the NAIDOC campaign, Get Up! Stand Up! […]

Talon MENA Joins IAB GCC

Wednesday, September 7th, 2022

Tristan Cotterill

Talon MENA has joined the Interactive Advertising Bureau GCC. Chadi Farhat, Managing Director Talon MENA said “We are delighted to join the IAB GCC and to work alongside fellow members to help positively shape the future of MENA’s OOH industry. Talon recently launched in MENA to accelerate the OOH growth in the region, helping to […]

Captive Vision Outdoor Wins Contract w/ ARTC

Wednesday, September 7th, 2022

Tristan Cotterill

Bespoke out-of-home advertising specialist Captive Vision Outdoor, part of independently owned and operated media group VMG, has been awarded a 10+ year contract with Australian Rail Track Corporation to manage and develop its regional NSW Out-of-Home assets following a competitive tender process. The contract includes both new and existing locations across regional NSW. The road-facing […]

Achieving More From #OOH

Tuesday, September 6th, 2022

Tristan Cotterill

Out of Home in Aotearoa has experienced its fifth consecutive growth quarter, as advertisers continue to see value in and support the channel that allows brands to meet people in the real world and drive them to take action. The growth comes from several touchpoints: Out of Home’s audience numbers returning across nearly all formats […]