Uber Eats Australia has partnered with out-of-home and street poster company, Revolution360, part of VMG, for a unique out-of-home campaign, featuring a hand-painted mural design to appeal to families by fusing the nationally adored Irwins and global star Paris Hilton, combined with some of the world’s most iconic animals to the co-stars. The food delivery […]
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Former AdNews journalist Mariam Cheik-Hussein has joined Veridooh as content and communications manager in order to help drive the business’ global growth and develop community-focused initiatives. Veridooh cofounder Mo Moubayed said “We have been following Mariam’s journey at AdNews and were thoroughly impressed with her talent and journalism skills. We’re excited to have her join […]
POLY, the creative and content innovation hub from oOh!media, has further strengthened its leadership team, appointing senior Thinkerbell executive, Josh Gurgiel, to the newly created head of strategy position. An experienced media and creative strategist, Josh returns to oOh! after becoming head media thinker at Thinkerbell Melbourne. During his previous four year stint at oOh!, […]
Shopper, Australia’s leading retail out-of-home business, launches Shopper Impact to deliver synchronised campaign creative across multiple screens in prominent shopping centre locations. Shopper Impact commands attention and helps drive memory along the shopper journey. Advertisers can now capitalise on side-by-side screens at shopping centre entry points and near escalators, where distraction from other signage and […]
Yesterday the Ministry of New Media and the Australian Outdoor Media Association recorded the online ‘AdTECH: OOH Sydney – An Avant Goût’, ahead of next week’s actual AdTECH: OOH – Sydney Conference (Wednesday August 17, 2022). As you can see above, it features the OMA’s CEO Charmaine Moldrich in conversation with Val Morgan Outdoor’s Managing Director Paul Butler, oOh!media CEO […]
Next week in Sydney, Australia sees several loosely related events; the Digital Workplace Summit NSW 2022 takes place Tuesday August 16 and of course Integrate returns to the ICC Sydney, 17-19 August 2022. The AdTECH: OOH – Sydney Conference also takes place Wednesday August 17, 2022.
Hivestack this week announced a partnership with PHD Media, a world-renowned media and marketing communications agency. This partnership enables PHD to capitalise on the unparalleled benefits of programmatic buying and leverage a full activation suite to enable delivery of client campaigns on premium programmatic DOOH inventory available through the Hivestack demand side platform (DSP) via […]
Programmatic digital Out of Home (pDOOH) is a hot topic across the advertising industry, and rightly so; there’s a lot to get excited about. pDOOH provides greater time efficiencies to agencies and suppliers, the ability to buy platform agnostically to reach an audience through one interface delivering greater campaign flexibility; being able to pause, start, […]
Lunga Majija has been announced as the new Managing Director for JCDecaux South Africa, effective from August 1, 2022, reporting to Martin Sabbagh, CEO for JCDecaux Middle East & Africa. Lunga is a highly accomplished, successful and well-regarded business leader with extensive experience working in the media industry across the continent. Before taking on the […]
Whilst the world is having a moment, Australian based Motio has made the bold decision to move to a permanent, nine day working fortnight, or ‘ten days in nine’. After recently completing a three month trial, there was a clear understanding that work over nine days was actually possible, and in fact more efficient. The […]
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