DailyDOOH

The Out of Home Media Association Aotearoa (OOHMAA) announced this week New Zealand’s fifth consecutive quarter of growth, with the second quarter of 2022 growing by 4% and contributing to H1 delivering an increase of 3% in revenue for the same period in 2021; $60.6 million, up from $58.7 million. Digital revenue also grew by […]

JCDecaux New Zealand has released the results of its latest proprietary research project, which revealed that Out-of-Home creative incorporating distinctive brand codes – including logo, colour, shape, tone of voice and style of imagery – averaged a 13 per cent uplift in category mental availability versus weakly coded ads. The study examined how using distinctive […]

Broadsign, the leading out-of-home advertising platform, this week released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the current practice of reserving a one-to-one slot for each SSP partner, the solution enables a one-to-many approach that […]

oOh!media continues to strengthen its Queensland retail media portfolio, announcing that it has struck new and renewed long-term partnerships with 10 shopping centres across this key state. It has further extended its exclusive agreement with McConaghy Properties, adding Westlands Roma and Kingaroy Shoppingworld centres to its existing portfolio of key centres at Castletown Shoppingworld Townsville, […]

Shopper, Australia’s fastest-growing retail out-of-home business, has signed an agreement for the sale of Shopper to Cartology, Woolworths Group’s 100% owned standalone retail media business and a pioneer in data-led marketing solutions and retail media across Australia. The sale to Cartology is a significant milestone for Shopper, recognising its growth and success while emphasising the […]

Shopper, Australia’s fastest-growing retail out-of-home business, has promoted Sam Cameron to the role of NSW Group Sales Manager – Independent Agencies and Direct Client Sales. Guy Taffs, Shopper’s NSW Sales Director – Independent Agencies and Direct Clients, told us “Shopper has been at the forefront of growth in out-of-home (OOH) in recent years, with the […]

oOh!media have announced a range of promotions and a new appointment to its agency and direct sales teams, as Australia’s largest Out of Home media company continues investing in developing talent and driving enhanced service for agencies and advertisers. Picture (Left to Right) Nathan Shakespeare, Mollie Clyma, Jasmin Johansson, Wade James, Meaghan Spencer, Lanai Wiadrowski, […]

oOh!media has announced the appointment of Chris Roberts as the company’s new chief financial officer, effective August 1, 2022. Chris is currently oOh!’s group commercial finance director and has held a variety of senior finance-related roles during his six years with the company, including acting CFO and acting chief commercial operating officer. CEO of oOh!, […]

Recently rebranded outdoor media company, The Media Shop (TMS) has made multiple new hires following the successful deployment of 250 IGNITE screens across the Coles Express national network. We are told that TMS has welcomed five new members to its team including Grant Kirkby as Head of Sales NSW & QLD. With 18 years of […]

New data released by leading Australian outdoor media company QMS has revealed a strong recovery in the number of people visiting and working in Sydney’s CBD, reaching the highest level since 2019. New data from QMS’ Q-Data audience and insights platform shows that throughout April and May, visitor numbers throughout Sydney’s CBD were 90% of […]