On the back of new capabilities to connect with audiences across airports, shopping centres, rails and roads, Vistar Media has announced a significant expansion in the number of screens and potential reach in Australia and New Zealand through its platform. The expanded capabilities of Vistar Media in the ANZ market are a result of a […]
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Hivestack has announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centers. Kyuhan Lee, CEO of Mobin, Hello Media told us “We are thrilled to partner with Hivestack, the leader in programmatic DOOH globally. We are planning to expand into various media channels in the future, […]
Nielsen, a global leader in audience measurement, data, and analytics, has been selected to participate in TikTok’s Media Mix Modelling Programme. TikTok’s programme brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video […]
thorndyke, a verification platform for digital out of home measurement, data and analytics, this week released its State of the Nation – DOOH Verification Report for Q1 2022, analyzing media quality and insights from across the ANZ market. Jason Cooper, MD at thorndyke. told us “We’ve seen DOOH spend coming roaring back following the last […]
Shopper has added Casey Central, in metropolitan Melbourne, to its national centre network, growing its existing partnership with Haben Property Fund. Shopper’s Chief Executive Officer, Ed Couche, told us “Casey Central is a great addition to our network, located in Narre Warren, one of Melbourne’s fastest-growing suburbs, with a family and lifestyle focus. Casey Central […]
JCDecaux today announced the official launch of e-learning course JCDecaux ACADEMY, an industry-first, market-leading, supplier-agnostic program, designed to foster understanding and awareness of the power of Digital Out-of-Home advertising. Max Eburne, JCDecaux Chief Commercial Officer, said: “Digital Out-of-Home has exploded in Australia over the last 12 months, with digital revenues accounting for almost 60 per […]
Omnicom Media Group (OMG) Singapore has promoted Chloe Neo to the role of CEO, effective immediately. According to OMG, Chloe’s promotion is an acknowledgement of her stellar track record for nurturing strong client relationships, elevating the agency’s capabilities, and fostering a people-first culture within the agency network. Chloe spoke at AdTECH: OOH – Singapore earlier […]
Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of Canadian OOH market insights for its advertiser, agency, media owner, and programmatic tech-stack members, has welcomed Talon Outdoor as a new member. COMMB President Amanda Dorenberg told us “COMMB prides itself on providing agencies like Talon Outdoor current, comprehensive research on the value of […]
Shopper, Australia’s fastest-growing retail out-of-home media owner, has announced its commitment to becoming a carbon neutral business certified by the Federal Government’s Climate Active Carbon Neutral Program, offering carbon neutral advertising to its clients and partners. Ed Couche, Shopper’s Chief Executive Officer, told us “Some of the nation’s best-known organisations are taking action to ensure […]
Earlier this week the Australian Outdoor Media Association (OMA) hosted its Annual General Meeting followed by an Awards ceremony celebrating the dedicated and talented individuals who contribute to the Out of Home industry. The refreshed, new annual awards program offers more opportunities to recognise the depth and breadth of Outdoor talent including state awards. In […]
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