DailyDOOH

Leading radio, television and media group SCA has turned to QMS to launch exclusively a dynamic creative digital out of home campaign to drive awareness of its AFL and NRL coverage across the Triple M network. QMS Chief Customer Officer, Mark Fairhurst told us “The Triple M campaign is a great example of the impact […]

VIOOH this week announced a new partnership with Australia’s largest health and wellbeing media network, Tonic Media Network. The partnership gives Tonic Media Network access to VIOOH’s market-leading Supply-Side Platform (SSP) which currently has 36 Demand-Side Platform (DSP) partners globally, including the likes of The TradeDesk, Amobee and MediaMath.

oOh!media has today launched POLY, a new creative and content innovation hub to inspire advertisers and agencies to push the Out of Home creative boundaries and capture more of consumers’ attention on the move. Neil Ackland, POLY CEO and chief content, marketing and creative officer, oOh! told us “We are living in the attention economy […]

Noel Cook, chief commercial and operations officer, has announced his intention to depart oOh!media after more than 30 years. We are told that he is leaving to pursue other interests outside the outdoor industry. Paying tribute to him, oOh! CEO and managing director, Cathy O’Connor said “Noel is nothing short of an institution at oOh!, […]

Hivestack announced this week a partnership with PilotTV Media, Taiwan’s leading digital signage operator and digital out-of-home media provider. Through this partnership, PilotTV will integrate their premium DOOH inventory into the Hivestack Supply Side Platform (SSP). Mr YF Juan, VP, International Operations and Infrastructure Services at PilotTV said: “Hivestack is the natural partner for us […]

VMO (Val Morgan Outdoor) has successfully completed the acquisition of oOh! Media office tower assets in New Zealand, making VMO the only dedicated provider of office tower media and the only provider with the ability to reach over 40% of affluent office professionals across Auckland and Wellington. Rob Forsyth, VMO New Zealand Commercial Director, told […]

JCDecaux has won a tender for Queensland Rail which will see it significantly expand its current portfolio, retaining existing formats and adding new digital assets and locations across Australia’s second largest state. Steve O’Connor, JCDecaux CEO, told us “Queensland is poised for further economic vibrancy as it begins its preparations for the 2032 Olympics. Our […]

Council of Small Business Organisations Australia (COSBOA) and leading digital outdoor company QMS, have shared results of the first Go Local First campaign, celebrating 50 local businesses from across Australia. Utilising a dynamic and interactive Digital Out of Home (DOOH) campaign, Go Local First called on Australians to take part in a nationwide call to boast […]

In Australia, Yahoo and JCDecaux have announced the expansion of their digital out-of-home partnership. We are told that the expansion will make it easier for marketers to plan, target, derive insights and measure campaigns across screens, and brands and marketers will now be able to re-engage consumers exposed to JCDecaux’s programmatic and direct DOOH advertising […]

In Australia this week JCDecaux launched ‘Join the Changemakers’ – a joint brand and talent attraction campaign highlighting the company’s progressive and diverse career opportunities for the change-makers, shape-shifters, risk-takers and rule-breakers in Australia. An extension of the company’s Change the Conversation positioning, featuring creative developed by Alphabet Studio, the Changemakers campaign promotes JCDecaux as […]