DailyDOOH

To mark its official entry into the Australian market, eco-laundry brand Earthwise has partnered with JCDecaux to leverage its sustainable Out-of-Home advertising solutions. The collaboration centred on using JCDecaux’s fleet of low-emission buses in Sydney and Melbourne, complemented by Digital Large Format and Rail. Gemma ap Geraint, Brand Manager, Earthwise, said “Earthwise laundry liquids have […]

Leading digital outdoor media company QMS has announced health and care company Bupa is the latest partner to join its Paris 2024 Digital Screen Network for the 2024 Paralympic Games. As the Official Healthcare Partner of Paralympics Australia, Bupa is committed to helping all Australians live longer, healthier, happier lives and making a better world. […]

As Australia gets ready to cheer on its athletes competing in the Paris 2024 Paralympic Games, leading digital outdoor media company QMS this week revealed that it has dynamically served a record of more than 40,000 pieces of content during the recent Olympic Games. A demonstration of how a world-class digital out of home (DOOH) […]

ARHT are hitting the road with DataVisual Marketing across Canada. This is your chance to see ARHT CAPSULE in action! Vancouver – September 16 Calgary -September 18 Edmonton – September 20 Saskatoon – September 23 Regina – September 25 Winnipeg – September 27 Toronto – October 28 Ottawa – October 30 Montreal – November 1 […]

oOh!media, continues to deliver innovative advertising solutions in Adelaide with the launch of a new landmark double-sided large format digital billboard at one of the city’s busiest commuting corridors. Part of oOh!’s Signature Series – the most premium and sought-after digital and classic locations in Australia – the new digital site at Gepps Cross is […]

Quebecor Media Inc., via its Quebecor Out-of-Home division, has reached an agreement in principle with Media Group Inc. to acquire NEO-OOH’s Canada-wide out-of-home advertising business. When the deal closes, Quebecor Out-of-Home’s footprint will expand to more than 17,000 advertising faces across Canada. The transaction is subject to customary conditions and is expected to close in […]

BYD, in collaboration with independent media agency Yango and oOh!’s innovation and creative hub POLY, has unveiled a strategically placed Out of Home campaign designed to elevate brand awareness for their ATTO3 electric vehicle. The new campaign, featuring artwork developed by POLY, showcases BYD’s new ATTO3 across oOh!’s classic Road and Street furniture sites. The […]

The Out of Home (OOH) industry today announced half year net media revenue of $593.1million, up 8.0 per cent from $549.2million for the same period in 2023.* Digital Out of Home (DOOH) revenue accounts for 74.4 per cent of total net media revenue year-to-date, an increase over the recorded 71.9 per cent* for the same […]

South Africa’s Primedia Out-of-Home has launched programmatic enabled in-store screens at nine Dis-Chem pharmacies, marking a pivotal moment in its expansion strategy. We are told that this initiative highlights Primedia Out-of-Home’s commitment to enhancing consumer engagement throughout the user journey, from roadside billboards to high-traffic retail environments. S’thokoza Nhleko Head of Marketing at Bayer Sub-Saharan […]

The Creative Census is back for the third year running, the annual survey of Australia’s media and marketing industries, measuring creative thinking. The 24-question survey asks participants working in media publishers, agencies (media, creative, content, production, communications) and consumer marketing for their perceptions about the level of creativity, collaboration, and innovation in their company, which […]