DailyDOOH

PHD New Zealand this week announced that it has appointed four senior team members into new agency roles. Longstanding employee Amanda Palenski has stepped up into the position of Creative Integration Lead. This new role dovetails into the agency’s planning team and focuses on the application of creative media thinking across channels and creative collaboration […]

New Zealand’s state-owned commercially funded broadcaster TVNZ, is the first brand to run a roadside programmatic campaign across JCDecaux New Zealand’s roadside Digital Large format network. Kurt Malcolm, Trading and Innovations Director at JCDecaux, told us “Since announcing the availability of programmatic trading across our entire Digital Large Format portfolio in February, we’ve received significant […]

The Ministry of New Media managed to hold five in-person events in 2021 and the Ministry AND the DPAA held a successful New York Digital Signage Week in October 2021 but apart from that there’s been a dearth of events globally for the Out of Home industry these past few years. All that is set […]

Ahead of the AdTECH: OOH – Singapore Conference which takes place next week, on Wednesday March 30, DailyDOOH’s editor in chief Adrian J Cotterill sat down with the event’s chairman Ron Graham, Media On The Go Pte Ltd’s Managing Director to discuss what is in store for attendees. AdTECH: OOH – Singapore will be the […]

JCDecaux New Zealand has released the results of a world-first study conducted in partnership with global neuro-analytics company, Neuro-Insight, proving JCDecaux Large Format is an effective media platform to influence future purchase decisions, and priming audiences with Large Format drives long-term, deeper connections with mobile creative. Victoria Parsons, Senior Insights and Strategy Specialist, JCDecaux New […]

Havas Group announced today that it has taken a majority interest in Australia’s leading independent performance marketing agency, Frontier Australia. Frontier Australia was founded in 1998 by Neil Hoar, and, through the efforts of Hoar and his partners Steven King and Dan O’Brien, Frontier Australia has become the leading full-service performance marketing agency in Australia […]

JCDecaux this week announced that it has launched programmatic trading and a new audience measurement system at Sydney Airport. The introduction of programmatic trading and Airport Audience Measurement (AAM), JCDecaux’s proprietary airport audience measurement system, is a first in Australia and gives advertisers the ability to enhance engagement with airport travellers by delivering more relevant […]

OOH Expo, India’s largest exposition of state-of-the-art technologies, hardware, and creative solutions for the out of home industry which was to take place at Nehru Centre, Mumbai on March 14-15, 2022 has been moved to July 29-30, 2022 AND has a new location, it will now take place at the Westin, Mumbai Powai Lake. The […]

As part of the AFL’s 2022 Festival of Footy season launch, QMS has unveiled an Australian first use of its ‘3DOOH’ creative technology, that provides advertisers with an immersive 3D digital billboard viewing experience. Shown above from left to right; John O’Neill (QMS CEO), Jayden Short (Richmond Football Club), Nathan Broad (Richmond Football Club) and […]

Hivestack and MediaMath have announced a partnership that will enable MediaMath advertisers to access programmatic DOOH inventory globally, through the Hivestack Supply Side Platform. Laurent Cordier, Chief Partnerships Officer at MediaMath said “DOOH is an exciting opportunity for clients looking to reach users through high-impact real-world placements. Hivestack brings global scale to MediaMath’s DOOH capabilities, […]