DailyDOOH

Shopper, Australia’s fastest-growing offline media business, has appointed former Chief Operations Officer and founding partner Ed Couche as Chief Executive Officer. He steps into the role following the passing of co-founder and close friend Ben Walker, with whom he established the business in 2015. Today, Shopper’s 100% digital panels are in more than 430 shopping […]

The Australian Out of Home industry today announced full year net media revenue results including the category breakdowns for 2021. The industry saw a total increase of 24 per cent on net media revenue in 2021. As previously reported, net media revenue for 2021 increased to $812.7 million, up from $655.2 million* for 2020, across […]

QMS announced this week that its intelligent data and insights platform, DYNAMiQ, will be further super charged with the addition of aggregated data insights from Hemisphere Digital, enabled by Visa. Exclusively available through proprietary mobility analytics platform partner Hemisphere Digital, the partnership is an Australian Out of Home first. Visa’s aggregated data will provide QMS […]

JCDecaux New Zealand today announced the launch of programmatic trading across its roadside Digital Large Format network, nationally across New Zealand. The new offering is in partnership with VIOOH, the premium global digital Out-of-Home (DOOH) marketplace. Kurt Malcolm, Trading and Innovations Director at JCDecaux, told us “Our programmatic offering will deliver increased campaign flexibility and […]

The Out of Home Media Association Aotearoa (OOHMAA) recently partnered with Analytic Partners to examine the New Zealand media market and the role Out of Home plays. Recently, OOHMAA had the pleasure of hosting a webinar showcasing the findings from this study, addressing three key questions: How does Out of Home amplify other media? How […]

oOh!media has signed a three year partnership to be official Out of Home media partner for Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride 2023 The agreement comes as oOh! prepares to launch an expanded Diversity and Inclusion strategy that further recognises the value and importance of difference across the organisation.

Vistar Media has launched version 6.0 of the Vistar DSP, which combines a highly visual OOH media buying experience with the tools for data-driven campaign optimization that today’s digital buyers expect. Version 6.0 focuses on three areas: enhancing the visual experience of planning & managing OOH campaigns; deepening the bench of tools available for granular campaign […]

Leading Australian Digital Out of Home media company, QMS, has announced the appointment of Jodi Rosenthal to its executive leadership team as Head of People and Culture. The senior appointment comes as the business continues its strong growth trajectory and team expansion as its re-imagined City of Sydney Digital Street Furniture network comes to life. […]

The Outdoor Media Association this week launched its competition to encourage Australians to cook with vegetables, inspiring them to add a rainbow of colours to their meals. The competition is an extension of the Out of Home ‘Better than you remember’ campaign currently in market. The $3M campaign running on thousands of signs nationwide inspires […]

oOh!media has extended its partnership with Qantas under a new long-term agreement that connects advertisers to premium Qantas customers across their entire travel journey. Building on the successful relationship which has spanned more than two decades, oOh! will deliver advertising, targeted flight information and customised content to Qantas passengers across key travel touchpoints including: Qantas […]