Author Archive

#BKKNFT Real World #OOH #NFT Experience

Thursday, January 27th, 2022

Tristan Cotterill

Plan B Media, in collaboration with the crypto platform Zipmex have launch a real- world out of home non-fungible token (NFT) experience that combines online and offline together through art. Pinijsorn Luechaikajohnpan, Ph.D., Group Managing Director at Plan B Media PCL told us “Plan B team worked on the project to feature NFT art on our […]

Captivate and FrontRunner Technologies Partnership

Monday, January 24th, 2022

Tristan Cotterill

Captivate, North America’s leading location-based digital video network has announced the launch of Captivate Windowfront –  a strategic sales representation partnership with FrontRunner Technologies, with a focus on the Canadian marketplace. Barbara Huggett, General Manager of Captivate Canada told us “This partnership represents an impactful expansion for Captivate, and extends our Canadian offering into a […]

Pikasso Global Partnership With @Hivestack

Monday, January 24th, 2022

Tristan Cotterill

Pikasso this week announced a partnership with Hivestack, the leading independent, global programmatic digital out of home (DOOH) ad tech company. Through this partnership, Pikasso’s network of premium Digital-Out-of-Home (DOOH) displays will be available via the Hivestack supply-side platform (SSP). Antonio Vincenti, Founder & CEO of Pikasso said “Reaching an agreement with Hivestack to include […]

New Members For @OMA_Australia

Monday, January 24th, 2022

Tristan Cotterill

Scentre Group, Hivestack and Tonic Media Network are the latest companies to join the Australian Outdoor Media Association (OMA). Scentre Group owns and operates a portfolio of 42 Westfield Living Centres in Australia and New Zealand, which are some of the most frequented destinations in both markets, attracting over 468 million annual customer visits as […]

Aotearoa #OOH Building Back Its Momentum In 2021

Wednesday, January 19th, 2022

Tristan Cotterill

The Out of Home Media Association Aotearoa (OOHMAA) today announced 2021’s revenue is up 24 percent year-on-year (YOY), with the total revenue rising to $119.3m, despite a tough year of extended lockdowns throughout the country. Digital revenue continued to climb and experienced a three percent increase YOY, accounting for 67 percent of 2021’s revenue.

#SmartCities @HelloLampPost_

Tuesday, January 18th, 2022

Tristan Cotterill

London based company Hello Lamp Post encourages people to look at their city with fresh eyes. We are told that it gives citizens a chance to slow down, reflect and feedback to their city, empowering them to take back ownership and influence its future development. They also claim that Hello Lamp Post makes the planning […]

Ben Walker 1975 – 2022

Tuesday, January 18th, 2022

Tristan Cotterill

Shopper is saddened to report that CEO and founder Ben Walker passed away peacefully in his sleep on Saturday, January 15, 2022 at the age of 47. Shopper Chairman David Morgan said “Ben was a larger-than-life character and an exceptional leader – but above all, he was an extraordinary human being. Ben was passionate about […]

Malaysia Marketplace Launched By @Hivestack

Tuesday, January 18th, 2022

Tristan Cotterill

Hivestack today announced the launch of full operations in Malaysia. Now for the first time, brands, agencies and omnichannel demand-side platforms (DSPs) in Malaysia can access the Hivestack platform to plan, activate and measure programmatic DOOH campaigns, via Private Marketplace (PMP) and Open Exchange deals. Matt Bushby, Managing Director ANZ & SEA, Hivestack told us […]

Alfaxmedia / @Hivestack Partnership

Tuesday, January 18th, 2022

Tristan Cotterill

Alfaxmedia, the largest healthcare network in Hong Kong, has announced its exclusive partnership with Hivestack, the world’s leading independent programmatic digital out of home #AdTECH company. Lydia Yang, Founder and Managing Director of Alfaxmedia told us “Programmatic digital out of home (pDOOH) is undoubtedly the next big step in the evolution of the OOH media […]

First Carbon Neutral Advertising Product in Australia

Monday, January 17th, 2022

Tristan Cotterill

JCDecaux today announced that it has received certification from Climate Active for Australia’s first carbon neutral Out-of-Home advertising product across Transit. Steve O’Connor, CEO, JCDecaux, told us “There is no doubt that sustainability is important. Reducing our environmental impact, and helping our clients do the same, is a continued priority in our strategy. I’m delighted […]