Author Archive

An Industry-Wide #pDOOH Visibility Adjustment Index

Sunday, January 16th, 2022

Tristan Cotterill

There is a missing link in Programmatic Digital Out of Home says The Neuron as they put forward an argument for an industry-wide Visibility Adjustment Index. The Neuron is one of the leading Digital Out of Home programmatic platforms for Agencies and SMBs is suggesting an industry-wide unified measurement index called the Visibility Adjustment Index […]

#CES2022 New @SKYWORTH #4K #OLED TV

Thursday, December 30th, 2021

Tristan Cotterill

Global TV manufacturer SKYWORTH, recently named a CES® 2022 Innovation Awards Honoree for the SKYWORTH W82, the world’s first mass-produced transformable OLED TV, across two product categories ‘Gaming’ and ‘Video Displays’ will be showcasing the product at #CES2022. The product showcase quill take place in Hospitality Suite at the Westgate Las Vegas Resort & Casino. […]

The Seoul Pavilion At #CES2022

Thursday, December 30th, 2021

Tristan Cotterill

The Seoul Metropolitan Government will participate in #CES2022 with 25 innovative Startups from Seoul, include six Startups who are honoured CES 2022 INNOVATION AWARDS. The Seoul Pavilion can be found at Sands Expo, Level 1, Hall G Eureka Park #63421

It’s an #EV Mini Adventure (LED Style)

Wednesday, December 22nd, 2021

Tristan Cotterill

Let there be lights. A MINI Electric covered in 2,000 LED lights is touring the UK to spread festive cheer and raise vital funds for three great charities: MS Trust, Duchenne UK and Alzheimer’s Society. Nico Martin is the colourful character behind it all. It all started in 2019 when Bracknell-based Nico wrapped his own […]

Talon Joins Stagwell’s Network

Tuesday, December 21st, 2021

Tristan Cotterill

Stagwell Inc. (NASDAQ: STGW) and Stagwell Media Network have announced a strategic partnership with out-of-home media specialist Talon. Talon joins Stagwell’s network to expand their collective global presence in offering smarter, data-driven, and creative-led OOH planning, buying, and proprietary technologies to advertisers. We are told that the combination of Talon’s deep investments in market-leading #AdTECH […]

Tikin Media Partners With @Hivestack in #China

Friday, December 17th, 2021

Tristan Cotterill

Hivestack has partnered with Tikin Media, one of China’s most advanced and forward-looking elevator advertising companies to integrate their premium DOOH inventory into the Hivestack SSP. Bin Ren, Founder & CEO of Tikin Media told us “Programmatic digital out of home (DOOH) continues to grow across Mainland China and internationally and we are happy to […]

KFC Yum! Center Debuts Dynamic AV Renovation

Friday, December 17th, 2021

Tristan Cotterill

In a less than six-month timeframe, the KFC Yum! Center has completely overhauled its audio-visual experience. The renovation debuted with the 2021-2022 University of Louisville basketball season. The Louisville Arena Authority selected experience design and execution company ANC to launch the dynamic video renovation featuring 12,000 square feet of LED and a new centerhung scoreboard. […]

Columbus Blue Jackets Locker Room LED

Friday, December 17th, 2021

Tristan Cotterill

For some reason The National Hockey League’s Columbus Blue Jackets has added a mini center-hung video display system to its players locker room at Nationwide Arena. This new feature includes four tight-pitch, curved, angled LED screens from SNA Displays’ BRILLIANT Interior line of display technology and is part of a multiphase renovation led by general […]

Pay-To-Dispense @JCDecauxAUS Street Furniture

Wednesday, December 15th, 2021

Tristan Cotterill

In Australia, JCDecaux has partnered with Australasia’s leading beauty retailer, MECCA to develop their first pay-to-dispense street furniture panels, offering holiday shoppers a quick and convenient gifting solution. JCDecaux Group Manager – Creative Solutions, Sheree Groves told us “We love discovering ground-breaking ways to create more meaningful and engaging connections with people, that also deliver […]

Solmate Media Partners With @Hivestack

Monday, December 13th, 2021

Tristan Cotterill

Solmate Media, one of the largest media advertising technology companies in Taiwan, has announced a partnership with Hivestack. This partnership will form the first truly programmatic DOOH solution in the region, offering local and global brands, agencies and omnichannel DSP’s the opportunity to purchase DOOH inventory programmatically leveraging the Hivestack SSP via Open Exchange and […]