Author Archive

RSL Queensland Teams Up w/ @OMA_Australia Members

Monday, November 8th, 2021

Tristan Cotterill

All Australians will be prompted to Remember to Remember at 11am this November 11 thanks to RSL Queensland’s national partnership with Australia’s Outdoor Media Association (OMA). This Remembrance Day, for one minute at 11am, digital Out of Home (OOH) signs, controlled by OMA members, will display the RSL’s message reminding Australians to pause for one minute’s silence to remember those […]

AdTECH: OOH – Sydney Conference, December 7, 2021

Thursday, November 4th, 2021

Tristan Cotterill

Now in its third year, the AdTECH: OOH – Sydney conference has proven incredibly popular with well over 100+ attendees each year and despite all of the #Covid19 pandemic lockdown restrictions (slowly lifting down under) this year the event, which takes place on Tuesday December 7, 2021 looks like it is also on track to […]

Motio Signs Four Year Deal With IPN Medical Centres

Thursday, November 4th, 2021

Tristan Cotterill

Motio (ASX:MXO) has continued to drive its product leadership position in the Health & Wellbeing sector by winning the exclusive media and content rights to Australia’s largest medical centre network, IPN Pty Ltd which operates in 150+ Health & Wellbeing environments across Australia. Motio tells us that IPN’s size, coverage and commitment to patient engagement […]

CAKEsite :Stockholm Now Open

Monday, November 1st, 2021

Tristan Cotterill

Swedish electric motorbike manufacturer CAKE has launched its very first CAKEsite, a retail space which is a mix of showroom, test ride and service centre. Stefan Ytterborn, CEO and Founder told us “We are fortunate to be able to open this first CAKEsite so close to our headquarters, where we can experiment with the format, […]

#AOOH @COMMBCA Ad Measurement Methodology

Thursday, October 28th, 2021

Tristan Cotterill

COMMB, Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of Canadian OOH market insights for its advertiser, agency, media owner, and programmatic tech-stack members, has introduced a place-based audio out-of-home (AOOH) measurement methodology. Following approval by COMMB’s Research Committee and the Board of Directors, the measurement and reporting of digital audio ads will be […]

oOh!media Smart New Bus Shelters

Tuesday, October 26th, 2021

Tristan Cotterill

oOh!media and Strathfield Council have announced that their rollout of upgraded bus shelters for the Sydney suburb is now complete. The CEO of Strathfield Council said “Connectivity and Liveable Neighbourhoods are key themes in Council’s approach to providing infrastructure to the community, and these upgraded bus shelters form a part of that. Locals and visitors […]

National Health and Wellbeing Policy Annual Report

Tuesday, October 19th, 2021

Tristan Cotterill

The Australian Outdoor Media Association (OMA) has released its inaugural National Health and Wellbeing Policy Annual Report. The report highlights the impact of the OMA’s world-first, national policy that aims to meet community expectations and support government efforts to tackle overweight and obesity in Australia. The policy takes an active role in limiting the public’s […]

AdTECH: OOH – Sydney, December 7, 2021

Tuesday, October 19th, 2021

Tristan Cotterill

The Ministry of New Media have two more AdTECH: OOH Conferences between now and the New Year; AdTECH: OOH – Europe (now in its third year) will take place December 1 in Amsterdam and AdTECH: OOH – Sydney which will take place on December 7, 2021. Now also in its third year, the AdTECH: OOH […]

ELAN Media Launches Programmatic Buying

Tuesday, October 19th, 2021

Tristan Cotterill

Elan Media, the leading out-of-home advertising company in Qatar, has launched programmatic buying for all its digital out-of-home assets in Qatar and Oman becoming the first in Qatar and only the second company in the GCC to offer clients the flexible, and cost-effective impression-based buying system for DOOH advertising. The move now extends the flexible […]

#OOH @JCDecauxAUS National Vaccination Tally

Friday, October 15th, 2021

Tristan Cotterill

Leading Out-of-Home media company JCDecaux has partnered with the Australian Government Department of Health to launch an official national vaccine tally campaign across the country to support the race for more Australians to get vaccinated against COVID-19. Max Eburne, JCDecaux’s Chief Commercial Officer, said. “JCDecaux has sought to help businesses, our frontline workers and the […]