Author Archive

Puma’s Unique Melbourne ‘Treadmillboard’

Monday, September 9th, 2024

Tristan Cotterill

To celebrate the launch of their new NITRO running range PUMA created a unique Out o Home campaign using a treadmill linked to the iconic JCDecaux Young and Jackson billboard in Melbourne, Australia. This ‘Treadmillboard’ saw creative featuring Aussie athlete Nedd Brockmann and his words to describe the NITRO range, taken over in real-time by […]

oOh!media’s reooh Becomes reo And Expands

Sunday, September 8th, 2024

Tristan Cotterill

Last week oOh!media announced the strategic expansion of its retail media division in order to help monetise sales for retailers It i basically broadening the focus to incorporate sales representation of retailers’ assets across stores, websites, apps, and off-platform channels such as Meta, Google and oOh!media. Announced at their Outfront ‘25 event, the fast-growing retail […]

oOh!media Unveil First Dual #3DOOH Screen

Sunday, September 8th, 2024

Tristan Cotterill

oOh!media, Australia’s #1 Out of Home company, has unveiled the first full-motion large format displays with synchronised #3DOOH capabilities for bold brand storytelling. Located at Sydney’s newest landmark destination, the Martin Place Retail Precinct, this innovation in Out of Home features two expansive 3 x 5 metre screens that can each leverage a full-motion creative […]

oOh!media Two New Long-Term Contract Wins In Sydney

Thursday, September 5th, 2024

Tristan Cotterill

oOh!media has launched a refreshed positioning as ‘Australia’s #1 Out of Home company’, reinforcing its leadership in network scale and audience reach. At its annual oOh! Outfront ‘25 event, the company also announced a number of significant new tender wins, further solidifying its leading position and providing brands with better opportunities to execute scaled campaigns […]

JOLT Launch Spark Intelligence

Thursday, September 5th, 2024

Tristan Cotterill

JOLT, Australia’s sustainable digital out-of-home media and EV charging network, this week announced the launch of Spark Intelligence, which is described as an industry-first data platform designed to revolutionise the way out-of-home media is planned, traded and reported on. The new platform harnesses advanced audience analytics fused with JOLT’s first-party data to enable an impressions-based […]

QMS Returns As @SXSWSydney Track Sponsor

Wednesday, September 4th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS has announces it is partnering with SXSW Sydney 2024, the week-long ‘festival of festivals’, for the second year running. This year, QMS is the presenting partner of SXSW Sydney’s Advertising and Marketing track. Geared towards agencies and organisations that want to strengthen connections with their communities and clients, this […]

Earthwise / JCDecaux Official Australian Launch

Thursday, August 29th, 2024

Tristan Cotterill

To mark its official entry into the Australian market, eco-laundry brand Earthwise has partnered with JCDecaux to leverage its sustainable Out-of-Home advertising solutions. The collaboration centred on using JCDecaux’s fleet of low-emission buses in Sydney and Melbourne, complemented by Digital Large Format and Rail. Gemma ap Geraint, Brand Manager, Earthwise, said “Earthwise laundry liquids have […]

QMS Partners w/ Bupa for #Paris2024 #Paralympics

Wednesday, August 28th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS has announced health and care company Bupa is the latest partner to join its Paris 2024 Digital Screen Network for the 2024 Paralympic Games. As the Official Healthcare Partner of Paralympics Australia, Bupa is committed to helping all Australians live longer, healthier, happier lives and making a better world. […]

QMS Delivers Gold For Brands

Wednesday, August 28th, 2024

Tristan Cotterill

As Australia gets ready to cheer on its athletes competing in the Paris 2024 Paralympic Games, leading digital outdoor media company QMS this week revealed that it has dynamically served a record of more than 40,000 pieces of content during the recent Olympic Games. A demonstration of how a world-class digital out of home (DOOH) […]

See The @ARHT_Tech Capsule in Canada

Tuesday, August 27th, 2024

Tristan Cotterill

ARHT are hitting the road with DataVisual Marketing across Canada. This is your chance to see ARHT CAPSULE in action! Vancouver – September 16 Calgary -September 18 Edmonton – September 20 Saskatoon – September 23 Regina – September 25 Winnipeg – September 27 Toronto – October 28 Ottawa – October 30 Montreal – November 1 […]