DailyDOOH

This week Motio Limited (ASX:MXO) posted an EBITDA result of 1.491M and seemed to have completely delivered on the promise to shareholders replacing the revenue of its Cross Track business by the end of its contracted period with Queensland Rail and Metro Trains Melbourne. Just over a year ago, Motio Limited, then known as XTD, […]

BackLite Media has announced the launch of what it calls, the Triple Crown, three connected locations with LED displays strategically placed on Sheikh Zayed Road, between the Dubai Marina and Downtown Dubai. James Bicknell, CEO at BackLite Media told us “We take pride in our portfolio, so we chose Daktronics as the manufacturer of the […]

Tractor Outdoor has partnered with Hivestack, the world’s leading full-stack programmatic digital out of home (DOOH) platform. Remi du Preez, commercial director at Tractor Outdoor, told us “The South African market is quickly realising the advantages of programmatic buying, while demanding more accountability and transparency in their media spend. This is why we are thrilled […]

The Australian Out of Home (OOH) industry today announced half year net media revenue results including the category breakdowns for 2021. Total net media revenue was $374.7 million, up 22.1 per cent from $307 million for the same period 2020*. Change was reported across the following categories:   Category figures 2021^: ·      Roadside Billboards (over […]

Leading Australian digital outdoor media company QMS, has unveiled its latest neuroscience study that demonstrates the relative impact of different Out of Home creative approaches and their overall effectiveness for brands.  In partnership with Neuro-Insight, this research study captured real-life, continuous digital and static OOH panels over consecutive days, to accurately measure how the human […]

Talon, the leading independent Out of Home media specialist, today announced its new connected video offering, which unifies over-the-top (OTT) and digital out-of-home (DOOH) advertising. Talon is joining forces with MadHive to connect digital audiences across two of the fastest growing advertising channels in the U.S. — OTT and DOOH. Madhive joins Hivestack as a […]

Katie Morgan has joined JCDecaux Australia as its new Director of Communications. She will be responsible for leading the company’s public relations strategy and internal engagement, as well as working on the corporate social responsibility program. She has more than 20 years’ experience working in the public and private sectors in public relations, as well […]

Comcast Spectacor, the parent company of Wells Fargo Center in Philadelphia and the Philadelphia Flyers, announced the launch of a new division, Spectacor Events & Entertainment, which will book content for Wells Fargo Center and serve as a national booking agent for Spectra’s portfolio of venues throughout the U.S. and Canada. The new division was […]

The Outdoor Media Association (OMA) has further strengthened its membership, welcoming another three new members: CV Media & Signage, JOLT and OIS. This brings a total of nine new members to the association this year. JOLT also joins MOVE (Measurement of Outdoor Visibility and Exposure), the Australian Outdoor industry’s audience measurement system. JOLT is a […]

GroupM Singapore announced today a partnership with Hivestack. The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore. Felicia Poon, Head of Investment for GroupM Singapore said “The partnership presents a lucrative opportunity for high impact out […]