Author Archive

#3DOOH Pies For #ParisOlympics2024

Tuesday, August 6th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS has revealed its first Paris 2024 Olympic partner #3DOOH full motion campaign for Patties Foods, with Four’N Twenty pies lighting up QMS’ brand new digital large format site at Emporium Melbourne. With the full motion 3DOOH creative developed by QMS’ inhouse creative services team QUBE, Patties has launched its […]

oOh!media Wins Melbourne Metro Tunnel Contract

Tuesday, July 30th, 2024

Tristan Cotterill

oOh!media has won the highly prized long-term contract for Melbourne’s five new Metro Tunnel stations. The Metro Tunnel will create an end-to-end rail line from Sunbury in the west to Cranbourne/Pakenham in the southeast, featuring bigger and more modern trains and five new stations which will feature unique character to inspire both Melburnians and visitors. […]

Japan’s AEON Uses #AI to Track Smiles

Tuesday, July 30th, 2024

Tristan Cotterill

It is being widely reported that Japanese supermarket chain AEON has adopted an #AI system in an attempt to assess and standardise its employees’ smiles. The smile-gauging AI system, called ‘Mr Smile’ was developed by Japanese technology company InstaVR and evaluates over 450 elements of employee behavior, including facial expressions, voice volume, and tone of […]

NTT Docomo Enters Vietnam #OOH Market

Tuesday, July 30th, 2024

Tristan Cotterill

Japanese mobile operator NTT Docomo has said that it will enter the out of home advertising market in Vietnam through a local joint venture, with an eye toward using the country as a foothold for expansion throughout Southeast Asia. The joint venture, called Vie BOARD, is scheduled to be established in August. Vietnamese multimedia company […]

Market Media Joins @SeedoohPlatform

Monday, July 29th, 2024

Tristan Cotterill

Market Media is the Retail Media Network of The Warehouse Group and have just announced that all campaign activity on Freestanding Instore DOOH panels and Instore TV Walls can now be Seedooh Verified. Alex Lawson, Head of Strategy & Media for Market Media said “Advertising and media is a game of trust. We want to […]

QMS, Mindshare and Nike #3DOOH

Friday, July 26th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS has revealed an Australian first, with inaugural partner Nike taking over Australia’s newest 3D digital billboard. To launch their summer campaign “Winning Isn’t For Everyone”, Nike celebrates beloved Australian Women’s Football team, the Matildas, with innovative full motion 3DOOH creative that was developed collaboratively with Amplify, Mindshare and QMS. […]

Donna Tauro Joins JOLT

Friday, July 26th, 2024

Tristan Cotterill

Donna Tauro has joined JOLT as its new Group Sales Manager. Donna will be responsible for managing sales across JOLT’s New South Wales and Queensland client base, using her decades of experience to successfully engage with brand partners, connecting them with urban roadside and EV driving audiences. She will be based in JOLT’s Sydney office, […]

Collaboration Key in Advancing #OOH Sustainability

Wednesday, July 24th, 2024

Tristan Cotterill

Earlier this week, Tuesday July 23, the Advancing Sustainability in OOH Advertising event was held on Gadigal Country, organised in collaborative effort between the OMA, JCDecaux, oOh!media and QMS. The purpose of the event was to bring the outdoor advertising industry together, to discuss progress and actions for a sustainable future in OOH advertising. The […]

JCDecaux Renews Macau International Airport Contract

Tuesday, July 23rd, 2024

Tristan Cotterill

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Macau, a joint-venture between JCDecaux (80% equity) and HN Group (20% equity), has renewed its exclusive advertising contract with Macau International Airport for a 10-year period, following a competitive tender process. Running from July 1, 2024, this new contract strengthens […]

Let There Be Night Says Melbourne Greens Councillor

Sunday, July 21st, 2024

Tristan Cotterill

In what is described as a ‘significant move’ to curb light pollution, Melbourne City Council is considering a proposal to turn off large digital billboards at night. The aim they say is to mitigate ‘adverse health and environmental impacts associated with light pollution’. No surprise perhaps then that the council is led by Greens Councillor […]