Archive for the 'DailyDOOH Update' Category

Major @TalonOOH Management Changes

Friday, January 24th, 2025

Adrian J Cotterill, Editor-in-Chief

Talon, the leading independent global Out of Home (OOH) agency, this week unveiled its complete global management team, marking a significant step under the leadership of Global CEO, Sue Frogley, appointed back in June 2024. The newly established team combines strategic new external hires and internal moves designed to accelerate Talon’s global expansion and deliver […]

Elevator Network Measurement w/ @COMMBCA

Friday, January 24th, 2025

Adrian J Cotterill, Editor-in-Chief

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced a milestone of measuring all major out-of-home advertising residential and commercial elevator networks within the Canadian OOH industry. Vertical Impression is the most recent out-of-home media owner with office and residential elevator networks to become a member of COMMB. With their network of 2,221 screens […]

Joel Martin Joins experiHAUS

Friday, January 24th, 2025

Adrian J Cotterill, Editor-in-Chief

Industry veteran and all round super nice guy Joel Martin has joined experiHAUS as their new Chief Media Sales Officer. experiHAUS combines the world of CTV and DOOH in one platform that they say will be revolutionizing guest experiences in hotels and short term rentals all over the world. The platform works with the top […]

Ipsos and Adwanted Appointed By @RouteResearch

Thursday, January 23rd, 2025

Adrian J Cotterill, Editor-in-Chief

Route, the official source of UK Out of Home audience data since 2013, has this week announced that it has appointed Ipsos and Adwanted to collect, process and output audience data for the UK’s OOH medium. The move follows a 24-month tender process and features an innovative collaboration, demonstrating Route’s commitment to measure and report […]

onemedia To Distribute @Uniguest & @BluefinLCD

Thursday, January 23rd, 2025

Andrew Neale

onemedia has reinforced its product offering, announcing new distribution agreements for Uniguest’s Tripleplay platform and with Bluefin. Comprising of IPTV, digital signage, and video streaming software and technology, Tripleplay is a flexible IT-first platform optimized for sports, venue, enterprise, banking, government, and many other environments. Part of the Uniguest product portfolio, the Tripleplay agreement completes […]

Explore COMMB’s New ROADMAP Tool

Thursday, January 23rd, 2025

Tristan Cotterill

Join COMMB for a general overview webinar where they’ll introduce COMMB’s web-based planning and Inventory Management tool, ROADMAP. Learn how to navigate the platform, utilize the mapping tool, and explore the COMMB Data Report. Webinars will take place Wednesdays 12:30 – 1:30 PM EST on the following dates:

Boosting #DOOH Revenue w/ Header Bidding

Thursday, January 23rd, 2025

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today has announced that February’s DPAA Research & Tech webinar will take a look at header bidding and DOOH. Header bidding revolutionized display and video programmatic advertising, helping publishers increase yield and maximize revenue. The header bidding revolution is coming to […]

Smart Video Everywhere Launched By @AdomniOfficial

Wednesday, January 22nd, 2025

Adrian J Cotterill, Editor-in-Chief

AdOmni, a leading global digital-first advertising platform and service, has announced enhanced video advertising capabilities with its new program — Smart Video Everywhere. In an era of fragmented media consumption and scattered consumer attention, the AdOmni Ads Platform now enables brands to seamlessly reach audiences throughout their daily journey — from premium in-home streaming on […]

#CES2025 @DPAAglobal Curated Experiences Recap

Wednesday, January 22nd, 2025

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, published this recap of their highly successful Curated Member Experiences at #CES2025. We publish it in full below… The multi-day Experience included interactive, private audience fireside chats with leading brands and agencies, Out of Home industry members opening dinner, VIP […]

Naxicap Acquires @VuWall

Tuesday, January 21st, 2025

Adrian J Cotterill, Editor-in-Chief

Private equity firm Naxicap has acquired VuWall. You may remember that Naxicap acquired Guntermann & Drunck (G&D) back in 2020 and (then) Tritec Electronic in 2022 so is now basically adding VuWall to its portfolio. As part of this new collaboration, Thorsten Lipp, CEO of G&D, will now also serve as the CEO of VuWall. […]