DailyDOOH

Midwich Ignite has announced an investment in IDUN audio, a Danish company pioneering cutting-edge advancements in spatial audio technology. Based in Copenhagen, IDUN audio’s dynamic spatial audio software enables natural three-dimensional sound in headphones, improving speech intelligibility, reducing listener fatigue, and optimising performance across many listening situations. Whether listening to music, watching movies, or taking […]

KEVANI, Inc. has signed a multi-year media sales agreement for a set of advertising assets located in Los Angeles’ iconic Koreatown. A trendy district famous for its vibrant cultural scene, popular restaurants, and entertainment hotspots, the displays offer brands an opportunity to connect with locals and visitors in a highly sought-after market. Branded by KEVANI […]

Unique X, a global leader in cinema solutions, has announced, what they say is a groundbreaking partnership with Place Exchange. This collaboration introduces the first true programmatic advertising solution purpose-built for the cinema industry, revolutionizing the way cinema advertising is bought and sold.

One of the fastest growing outdoor media companies in the UK, CP Media, has acquired long established Hastings based Keegan Ford Sponsorship Limited, expanding its portfolio in local authority sponsorship. Mike Brennan, CEO of CP Media (shown to the right here) told us “We’re growing well organically so we are very discerning about acquisitions. The […]

DPAA, the global trade marketing association, driving the growth and digitisation of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced this week the findings from its first study of UK brands’ perceptions of the growing industry. The ‘DPAA UK Omnichannel Decision Makers Study‘ sponsored by DPAA member Alight Media and conducted […]

Mesmerize, an MJH Life Sciences brand, and a leader in patient education at the point of care, has announced a new partnership with Kinney Drugs. With 100 retail pharmacy locations, Kinney Drugs operates full-service pharmacies in New York and Vermont. As part of Kinney Drug’s retail media strategy, the partnership includes the installation of Mesmerize’s […]

MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, is launching the programmatic purchase of the premium digital inventory in Japan. Malik Roumane, President of MCDecaux said, “We are pleased to announce our entry in the programmatic DOOH market in Japan, which has rapidly expanded and is a major growth factor […]

Digital outdoor media leader QMS this week revealed the strong results achieved for its partners from the 2024 Paris Olympic and Paralympic Games digital out of home screen network (the Games Network), showcasing the significant increases in brand metrics, long term memory encoding and sales outcomes. Working with research company Kantar, QMS found that the […]

A membership programme designed to help new and accelerating businesses grow by broadening access to outdoor advertising, has been launched by the UK’s fastest growing roadside advertising provider, 75Media. Ignite will give businesses up to two times amplification of their media budget, alongside a series of dedicated support and creative guidance. In addition to one-to-one […]

JCDecaux in Australia has introduced a new way for advertisers to measure and reduce campaign carbon emissions with ready-made lower-emission programmatic networks powered by Scope3. These pre-selected networks across Small Format, Rail, and Large Format, enable advertisers to lower emissions by 31-53 percent compared to the Scope3 digital Out-of-Home benchmark. SBS, through its media agency […]