DailyDOOH

JCDecaux is launching a new and exclusive advertising opportunity on Melbourne’s E-class trams, offering brands the city’s largest moving Out-of-Home canvas and vehicle wrap in Australia. As part of its new operator contract for Yarra Trams, Yarra Journey Makers* is making advertising available on E-Class trams for the first time. Additionally, up to 30 percent […]

Highlander Partners, L.P., a Dallas-based private investment firm, announced the sale of its portfolio company, McIntosh Group to Bose Corporation. Highlander only acquired McIntosh Group back in June 2022. McIntosh Group is the parent company of the iconic high-performance and luxury audio brands, McIntosh and Sonus faber. McIntosh, headquartered in Binghamton, New York, was founded […]

Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). “This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase.”Out of home’s record […]

Registration is now open for all pass types for the Possible Event. Now in its third year it takes place April 28 – 30, 2025 at the Fontainebleau Hotel in Miami. If you purchase your pass today you will lock in their highest discount (15%) and save up to USD 900 – but hurry, this […]

Sound Products has been acquirted by TSI Global, a leading full-service audiovisual design/build company specializing in the integration of advanced AV systems tailored to enhance human experiences. Established in 1990, Sound Products, Inc. has been a prominent provider of AV services and security solutions for both corporate and public sectors in the Kansas City metro […]

Praevar is expanding its well-regarded Podium series of outdoor digital signage with the introduction of the Podium 75” High-Brightness, Low-Power LCM. This new display is engineered to deliver extraordinary 4K resolution and 4,000 nits of brightness while consuming just 200W of energy—35% less than traditional high-brightness displays currently on the market. The Podium 75” delivers […]

oOh!media has secured a long-term renewal with The GPT Group (GPT), one of Australia’s leading real estate investment managers, for the exclusive rights to internal large format digital displays across key retail centres in Melbourne and Sydney. As part of the agreement, oOh! and GPT will install Australia’s largest retail curved wall-mounted LED digital screen, […]

2024 has been a highly successful year for Out of Home (OOH). According to the latest WARC/AA report, OOH advertising spend has grown by 16.7% in H1 and is predicted to grow by 12% year on year in 2024. Also ending the year on a high, Clear Channel UK, one of the UK’s leading OOH […]

Veridooh has announced a partnership with the Zuiver Group, marking its full expansion into the sophisticated Dutch OOH market. In a market first, Zuiver Group’s clients will gain access to Veridooh’s 100% independent verification platform, offering unprecedented levels of transparency and accuracy in OOH campaign delivery. Zuiver Group founder Edwin Werkman said “Veridooh is leading […]

As part of the DPAA’s ‘Retail Media Month’ they have two more events both happening this Wednesday. In London the DPAA will hold its FIRST UK Town Hall at IPG with guest speakers Julia Sparrow, Head of Consumer Experience, Mondelez; Chris Marjoram, Managing Director, UK & EMEA, Rapport WW and Mathilda Bobeica, Digital & Media […]