DailyDOOH

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and retail media in the physical world has announced that its seventh Canada Summit will be held in-person on June 11 at the Scotiabank Theater in Toronto. “DPAA’s Canada Summit is always a big hit,” said Barry Frey, President & CEO […]

Silverflow OOH, a new Out-of-Home media agency, launched this week, bringing fresh expertise and innovative solutions to the dynamic German OOH market. Founded by experienced industry leaders Winfried Karst and Adrian Skelton, Silverflow aims to redefine outdoor advertising by seamlessly integrating creative strategy, data-driven insights, and multi-market campaign execution. Adrian Skelton told us “At Silverflow, […]

Executive Channel Network (ECN) has unveiled compelling new research that highlights the extraordinary consumer spending power of London’s office professionals. The landmark study, titled the £40 Billion Capital Spenders, was conducted in collaboration with GroupM OOH and the Centre for Economics and Business Research (CEBR). It offers a first-of-its-kind look into the spending habits of […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and retail media in the physical world, has announced an impressive list of leading brands and agencies joining DPAA members for a series of fireside chats and intimate meetings during the Cannes Lions Advertising Festival. Speakers are C-levels, senior marketing and […]

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, has released a guide demystifying foot traffic attribution, a fast-evolving capability that helps marketers connect digital ad exposure to real-world store visits. With foot traffic rebounding across categories like grocery and retail, understanding how marketing drives […]

GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, unveiled last week their 2025 Summer Travel Insights noting that a large majority of their viewers will be opting for road trips instead of travel by air for their summer vacations. In a GSTV viewer […]

This cheeky Programmatic OOH campaign, put together by the Out of Home Advertising Association (OAAA), is running from Sunday, May 18 through Thursday, May 22 in Lost Wages. This week just happens to be the week that AdExchanger’s Programmatic I/O 2025 Las Vegas event, billed as the world’s first and largest conference dedicated entirely to […]

Firefly, the leading provider in mobility-based out-of-home media, introduced its 3D creative capability for digital tops at this year’s OAAA Out of Home Media Conference. Now available across Firefly’s premium digital top network, the 3D format transforms campaign creative into dimensional, moving storytelling – commanding attention from pedestrians and commuters alike. With dynamic depth, shadows, […]

Frasers Group has launched ELEVATE, a new retail media network powered by Frasers’ first-party data that helps brand partners connect with customers through highly personalised advertising. In line with Frasers vision of building the planet’s most admired and compelling brand ecosystem, ELEVATE empowers brand partners to reach shoppers at key moments across the Group’s physical […]

Doohlabs, a relatively new data-driven in-store retail media platform in the Nordics (founded in 2019) has announced that SPAR International has partnered with them in building a multi-market retail media ecosystem. With over 13,900 stores in 48 countries, SPAR countries are increasingly focused on unlocking new revenue streams through retail media. SPAR International leads this […]