DailyDOOH

Haleon (LSE / NYSE: HLN), a global leader in consumer healthcare, has chosen Vistar Media as its preferred partner for programmatic OOH across all key markets. Via this partnership, Vistar will collaborate with Publicis, Haleon’s media agency, to power OOH campaigns worldwide—leveraging Vistar’s advanced technology to maximize impact and media efficiency. As a globally renowned […]

The Consumer Technology Association (CTA), owner and producer of #CES2025 is introducing the CES Creator Space this year. This innovative space is designed to empower the diverse community of content creators and media who attend the show. CES Creator Space will provide tools and workspaces for storytellers to produce compelling content for many platforms and […]

Reuters has reported that Walt Disney (DIS.N) has created a business unit to coordinate use of #AI and augmented reality The newly formed Office of Technology Enablement will be led by Jamie Voris, the film studio’s chief technology officer who spearheaded development of Disney’s app for the Apple Vision Pro mixed reality device, an email […]

Clear Channel Outdoor Americas and the United Service Organizations (USO) are working together again this November on a nationwide digital out-of-home media campaign that encourages public support for U.S. military service members and their families during the holidays. Digital billboards running throughout the month, including Veterans Day, in major markets and airports across the country […]

This week it’s time once again for the annual 2024 SEGD Xlab. Now, amazingly in its fourteenth year as the premier event dedicated to the intersection of experiential design and technology-driven storytelling for place. On Thursday November 7, 2024, Xlab will convene leading minds and innovative practices at the forefront of experience design. Attendees will […]

Adams Outdoor Advertising has acquired 28 billboard assets in the Charlotte market from Kegerreis Outdoor Advertising LLC, effective October 31, 2024. The terms of the transaction remain undisclosed. We are told that this strategic acquisition enhances Adams’ out-of-home advertising coverage in one of the fastest-growing markets in the United States. The new assets include a […]

The Out of Home Advertising Association of America (OAAA) is holding its 2024 Legal Seminar on Tuesday, November 12 and Wednesday, November 13, 2024. This premier event will be held at the InterContinental Washington DC – The Wharf. The OAAA Legal Seminar is the foremost gathering for legal professionals within the out of home (OOH) […]

The Advertising Club of Toronto Out of Home Day: The Showdown 2024 is a dynamic event celebrating creativity and planning in outdoor advertising takes place at The Carlu on November 4th. This year’s Showdown promises excitement, innovation, and fierce competition, all showcased in front of a delighted group of 500+ media industry attendees. The Ad […]

This week, the Ströer Group completed its acquisition of all the shares in Aachen-based RBL Media GmbH. RBL Media has an extensive and attractive portfolio of advertising concession contracts in the German cities of Leipzig, Essen, Dortmund, Aachen, Münster, and Erfurt. The contracts have an average remaining term of around ten years and most of […]

Diversified, a leading global technology solutions provider, has officially opened its new headquarters in Plano, Texas, marking a significant step in the company’s strategic expansion. This new facility is designed to support the company’s growth in key markets and serve as a showcase for the cutting-edge technologies it designs and builds for clients worldwide. Located […]