DailyDOOH

Ballyhoo Media, the largest waterway media company in the US has announced a 10-year ferry transit advertising agreement with the New York City Economic Development Corporation (NYCEDC) and the New York City Department of Transportation (NYCDOT). While most out-of-home advertising focuses on land-based assets, Ballyhoo Media is redefining the space by expanding its innovative waterway […]

Hypermedia, a leading digital out-of-home tech company in the UAE, has launched its proprietary HMX pDOOH platform, granting Publicis Media Middle East (ME) – part of Publicis Groupe Middle East, the region’s leading communications and media agency holding company – first access to leverage the platform’s capabilities and enhance campaign delivery for its wide client […]

Audience Intelligence Platform LUMOS aims to revolutionise the way the New Zealand media industry does business. A long list of industry leaders and media vendors including HYPER, Shout Media, Vistar Media, Broadsign and Plug Media are partnering with LUMOS to unlock never-before-seen marketing insights in Aotearoa. LUMOS Chief Executive Officer, Eric Fan told us “Agencies […]

The Second Annual Sphere XO Student Design Challenge will again invite more than 100,000 Clark County-based students to create art for the Exosphere. The Sphere XO Student Design Challenge is a collaboration between Sphere and the Clark County School District (CCSD) and University of Nevada, Las Vegas (UNLV) that will provide more than 100,000 Clark […]

The Interactive Advertising Bureau of Canada (IAB Canada), the leading representative of the digital advertising industry in Canada, and the Retail Council of Canada (RCC), The Voice of Retail in Canada, announced back in September a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada. At the time Sonia Carreno, President, Interactive […]

JCDecaux has become the first Australian Out-of-Home media company to launch measurement on Scope3 platform Advertisers are now able to access emissions data for their JCDecaux media campaigns on the Scope3 platform, marking a key step forward in sustainable media practices. Steve O’Connor, CEO JCDecaux Australia and New Zealand, told us “With JCDecaux now on […]

StreetMetrics and Carvertise have announced an expanded global partnership, allowing Carvertise to leverage StreetMetric’s impression tracking technology and methodology to provide near real-time impression tracking on all wrapped rideshare vehicles, across all active advertising campaigns. “By embedding StreetMetrics’ technology into our entire fleet, we’re not just adding a new tool to our toolkit; we’re challenging […]

Back in May 2023 JCDecaux SE (Euronext Paris: DEC) announced that it had entered into agreements with Clear Channel Outdoor Holdings, Inc. to acquire its businesses in Italy and Spain. However earlier this week Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) announced that a subsidiary of JCDecaux SE has terminated the previously announced agreement to […]

Clear Channel LaunchPAD says that it is making significant strides with the expansion of its Business Development function across Europe. A newly expanded Business Development Team will focus on cultivating deeper relationships with key partners and clients, helping them leverage programmatic solutions that are now integral to today’s data-driven marketing environment. Charmaine Tavassoly, a former […]

Join OAAA and MAGNA’s Vincent Letang – EVP & Managing Partner Global Market Intelligence, and Michael Leszega, VP – Global Market Intelligence as they present their latest US advertising forecast. The MAGNA analysis will offer OAAA members valuable insights on the current economy, ad market trends, key product industry verticals, and examine performance of OOH […]