DailyDOOH

For the last two years IAB Australia and the Outdoor Media Association (OMA) collaborated and curated a ‘Powering DOOH’ one-day conference, in 2023 held on March 30, 2023 and last year held April 4, 2004. This year it looks like it will be held much later in the year, possibly Wednesday August 27, 2025.  

Vertical Impression’s elevator network has always been smart, using advanced analytics to understand what catches a viewer’s eye. Now, it’s even smarter. Following successful early access with Canada’s premier advertisers, the company is rolling out major upgrades to its engagement reporting. We are told that this isn’t just another update – it’s a complete upgrade […]

The City of Parramatta, one of Australia’s most multicultural and rapidly developing urban centres, has selected for its Out of Home street furniture network following a competitive tender. As part of the renewed long-term agreement, oOh! will continue to manage the installation, cleaning, maintenance and advertising services for Parramatta’s hundreds of bus shelters. In addition, […]

Motio Limited (ASX:MXO) today posted its strongest first half financial results, including record revenue and Cash EBITDA, of the back off its execution of a consolidation strategy focused on monetising existing networks, introducing sustainable cost reduction measures and widening its revenue streams. The company said the positive July 1 to December 31 financials – the […]

The Australian Out of Home industry this week announced full year net media revenue results including the category breakdowns for 2024. The industry saw a total increase of 8.07 per cent on net media revenue in 2024. As previously reported, net media revenue for 2024 increased to $1,301.8 million, up from $1,193.7 million* for 2023, […]

oOh!media Limited (ASX:OML) this week announced its financial results for the year ended 31 December 2024 (“CY24”). oOh! Chief Executive Officer, Cathy O’Connor, told us “After a disappointing first half, we took action to drive revenue and market share growth and right-size our cost base which delivered improved momentum in the second half.  “Pleasingly, this momentum […]

The Outdoor Media Association (OMA) has announced the launch of the 2024 OMA Creative Awards, a new annual programme celebrating the best of Out of Home (OOH) advertising creativity. This year’s Grand Prix-winning creative team (of two) will be awarded a trip to the prestigious 2025 Cannes Lions Festival of Creativity in June, including return […]

Independent media consultancy Media Words has partnered with JCDecaux and its extensive Australia and New Zealand out-of-home media network to launch the latest advertising campaign for Ocean Spray PURE Cranberry – a versatile new product that’s made for consumers to easily customise their existing beverages and consumption routines to support their general health and wellness. […]

JCDecaux México, a subsidiary of the world’s leading outdoor advertising company, has announce the results of a successful programmatic digital out of home campaign, executed in collaboration with VIOOH for the launch of the all-new Mazda CX-70. The campaign, aimed at promoting Mazda’s latest luxury SUV, targeted consumers aged 45 to 64, and focused on […]

Australian Venue Co. has debuted new technology partnerships with Zitcha, Mercato, and Perion aimed at enhancing its Retail Media Network, known as AVC experience+. Australian Venue Co, is a prominent hospitality operator in Australia and New Zealand and manages 238 venues across Australia. The company attracts approximately 15 million consumers annually and has access to […]