Archive for the 'DailyDOOH Update' Category

CP Media Acquires Keegan Ford Sponsorship

Wednesday, April 2nd, 2025

Adrian J Cotterill, Editor-in-Chief

One of the fastest growing outdoor media companies in the UK, CP Media, has acquired long established Hastings based Keegan Ford Sponsorship Limited, expanding its portfolio in local authority sponsorship. Mike Brennan, CEO of CP Media (shown to the right here) told us “We’re growing well organically so we are very discerning about acquisitions. The […]

Kinney Drugs Partners w/ Mesmerize

Tuesday, April 1st, 2025

Adrian J Cotterill, Editor-in-Chief

Mesmerize, an MJH Life Sciences brand, and a leader in patient education at the point of care, has announced a new partnership with Kinney Drugs. With 100 retail pharmacy locations, Kinney Drugs operates full-service pharmacies in New York and Vermont. As part of Kinney Drug’s retail media strategy, the partnership includes the installation of Mesmerize’s […]

MCDecaux Premium Inventory Now on VIOOH

Tuesday, April 1st, 2025

Tristan Cotterill

MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, is launching the programmatic purchase of the premium digital inventory in Japan. Malik Roumane, President of MCDecaux said, “We are pleased to announce our entry in the programmatic DOOH market in Japan, which has rapidly expanded and is a major growth factor […]

QMS 2024 Paris Olympic Games Strong Results

Tuesday, April 1st, 2025

Tristan Cotterill

Digital outdoor media leader QMS this week revealed the strong results achieved for its partners from the 2024 Paris Olympic and Paralympic Games digital out of home screen network (the Games Network), showcasing the significant increases in brand metrics, long term memory encoding and sales outcomes. Working with research company Kantar, QMS found that the […]

75Media Aims To Ignite Business Growth

Monday, March 31st, 2025

Adrian J Cotterill, Editor-in-Chief

A membership programme designed to help new and accelerating businesses grow by broadening access to outdoor advertising, has been launched by the UK’s fastest growing roadside advertising provider, 75Media. Ignite will give businesses up to two times amplification of their media budget, alongside a series of dedicated support and creative guidance. In addition to one-to-one […]

Easy-To-Buy Lower-Emissions Media

Monday, March 31st, 2025

Tristan Cotterill

JCDecaux in Australia has introduced a new way for advertisers to measure and reduce campaign carbon emissions with ready-made lower-emission programmatic networks powered by Scope3. These pre-selected networks across Small Format, Rail, and Large Format, enable advertisers to lower emissions by 31-53 percent compared to the Scope3 digital Out-of-Home benchmark. SBS, through its media agency […]

Kick Off #OOH2025 w/ The Independents Summit

Monday, March 31st, 2025

Andrew Neale

This year’s OAAA OOH Media Conference will take place May 5-7, 2025 in Boston (registration is now open here) but don’t forget that there is a *new* inaugural event, presented in partnership with OAAA’s Independent Advisory Group, and sponsored by Blip and Adkom Media called The Independents Summit which looks like a great way to […]

Veridooh SOC 2 Type 2 Certification

Friday, March 28th, 2025

Tristan Cotterill

Veridooh has announced that it has achieved SOC 2 Type 2 certification, which is says affirms its world-class data protection and security standards. This globally recognised certification verifies that Veridooh’s systems meet the highest industry benchmarks for data protection, privacy, and cybersecurity compliance. It provides advertisers, agencies, and media owners with independent assurance that their […]

Ubiquitous Founder Andrew Barnett Retires

Friday, March 28th, 2025

Adrian J Cotterill, Editor-in-Chief

After two decades at the helm of Ubiquitous, the company that quickly became the gatekeeper for UK Taxi Advertising, its founder, Andrew Barnett, is retiring at the end of April. The experienced team he has built over the years will continue to drive the business forward, ensuring seamless continuity and expert leadership. Andrew told us […]

Euan Mackay Named Route CEO

Friday, March 28th, 2025

Adrian J Cotterill, Editor-in-Chief

Route, the official source of UK Out of Home audience data since 2013 has appointed long time stalwart Euan Mackay as its new CEO. He succeeds Denise Turner, who last month announced that she was leaving the OOH joint industry currency (JIC) to join the IPA as its new media research director. Euan will officially […]

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