Audfly, a leader in directional audio solutions is redefining how industries leverage sound, from creating immersive gaming experiences to enhancing office communication and transforming dynamic digital signage is exhibiting at #CES2025 Booth No. 51759, Level 2, Venetian Expo, LVCC where you can experience how their cutting-edge technology is driving innovation across various applications. Here’s a […]
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Edge1, a global platform for managing out-of-home advertising, has announced the addition of Viva Signs, one of the most dynamic outdoor advertising providers from the vibrant island of Sint Maarten. This partnership marks a significant milestone in Edge1’s continued global expansion, as the company strengthens its presence across key international markets. Viva Signs, known for […]
Adrian J Cotterill, Editor-in-Chief
W Group Holding, a regional leader in digital transformation and advertising technology, has announced the acquisition of Adlive ME, a global programmatic platform, through its subsidiary DXTA Technology, a pioneer in smart adtech solutions. Habib Wehbi, Chairman and Group CEO of W Group Holding, told us “This acquisition is a pivotal step in shaping the […]
Adrian J Cotterill, Editor-in-Chief
Now that Digital Out-of-Home screens are connected at scale and trading programmatically like other digital assets, the industry is facing a massive growth opportunity to attract new types of digital ad buyers. According to GroupM, DOOH is projected to be the fastest growing digital channel, growing faster than Connected TV (CTV) and Online Video. Omnichannel […]
Adrian J Cotterill, Editor-in-Chief
Clear Channel Outdoor’s Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced that Wayne County Airport Authority awarded it a 10-year contract to continue evolving their state-of-the-art advertising and sponsorship program at Detroit Metropolitan Wayne County Airport (DTW). This win comes via a competitive RFP process and continues […]
oOh!media has extended its retail Out of Home network in Queensland, renewing a long-term partnership with Retail First across 21 large and medium shopping centres. As part of the agreement with Retail First, managing agents for the largest privately owned shopping centre portfolio in Australia, oOh! is installing a 100% digital network made up of […]
Next year’s OAAA OOH Media Conference will take place May 5-7, 2025 in Boston and registration is now open. The event, themed ‘The Power of Presence‘ will spotlight out of home’s unmatched ability to unify communities, amplify cross-channel campaigns, and drive brand growth by creating authentic connections in a hyper-connected world. The conference will bring […]
Adrian J Cotterill, Editor-in-Chief
Recycled shipping containers and old plastic bottles are being used to create a one-off green large banner advertising solution, thanks to a partnership between Liverpool City Council and MediaCo, one of the UK’s leading environmentally sustainable Out of Home Advertising companies. The advertising site, located in the St George’s Gateway area of Liverpool city centre, […]
LG Electronics (LG) has announced a partnership with creative artist, multi-platinum musician, and tech entrepreneur, will.i.am, to launch a new line of audio products under the brand ‘xboom by will.i.am.’ The partnership aims to transform xboom into a culture-forward brand with an urban aesthetic, providing an all-new audio experience. LG has appointed will.i.am as LG […]
Adrian J Cotterill, Editor-in-Chief
FanDuel Casino, the premier online gaming company in North America, has teamed up with the South Jersey Transportation Authority’s Atlantic City Expressway Pleasantville Toll Plaza, Port Authority of New York and New Jersey’s PATH Commuter Rail Systemwide and PA SEPTA Broad [B] Street Line to offer one day of free tolls and rides in New […]
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