Archive for the 'DailyDOOH Update' Category

First Look Best Buy Studios

Tuesday, October 22nd, 2024

Andrew Neale

Best Buy Studios is the place where innovation and imagination join forces. Best Buy have built a specialty 70,000 square-foot space to help their partners, including those through Best Buy Ads, develop bespoke content that showcases how technology can benefit their customer’s lives. “When we looked deeper at how we’re showing up for our customers, […]

New @Eink Powered ePoster From @PraevarDisplays

Tuesday, October 22nd, 2024

Andrew Neale

Praevar Corporation has launched a new family of innovative, sustainable signage solutions called ePoster. Featuring a 32-inch E Ink Spectra 6 display, the ePaper digital signage solution is engineered for indoor advertising and retail environments. Designed as a smart replacement for traditional paper posters, the ePoster combines vibrant, full-colour displays with impressively low power consumption, […]

Best Buy Canada / @PlaceExchange Partnership

Tuesday, October 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

Place Exchange, a leading independent SSP for programmatic out-of-home media, has announced its integration with Best Buy Canada, enabling advertisers to programmatically access thousands of premium digital screens strategically placed throughout hundreds of Canadian stores. For the first time, advertisers can tap into the power of Best Buy Canada’s in-store retail media network, Best Buy […]

Good Neighbor Pharmacy Members Get @MesmerizeOOH

Tuesday, October 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

Mesmerize, an MJH Life Sciences brand and a leader in patient education at the point of care, this week announced a new partnership with Good Neighbor Pharmacy, national franchise for independent pharmacies powered by Cencora. “Good Neighbor Pharmacy members are positioned in their local communities in a way that allows them to understand the unique […]

BackLite Media Partners w/ @VIOOH

Tuesday, October 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

BackLite Media, the leading out-of-home advertising company in the UAE has announced a partnership with VIOOH, marking VIOOH’s first entry into the Middle East. VIOOH seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience and through this partnership, advertisers worldwide will be able to access BackLite Media’s premium inventory […]

Sodaclick / @PioneerGroup_AV Conversational #AI Partnership

Monday, October 21st, 2024

Andrew Neale

Sodaclick, a leader in digital content and conversational voice #AI technology, and Pioneer Group have announced a partnership where they aim to transform drive-thru and kiosk ordering experiences by introducing advanced conversational voice AI assistants, setting a new benchmark for customer interactions across the UK market and beyond. We are told that the collaboration will […]

Live Your Best Menopause

Monday, October 21st, 2024

Adrian J Cotterill, Editor-in-Chief

Propaganda Brand Consultancy has delivered a powerful Above-the-Line (ATL) campaign for GenM, Home of the MTick and Menopause Partner for Brands. Running throughout this October World Menopause Awareness Month, the campaign inspires and empowers women to thrive through their menopause journey by bringing attention to GenM’s game-changing MTick – the universal shopping symbol that signposts […]

New Manhattan Crestron Experience Center

Monday, October 21st, 2024

Andrew Neale

Last week during #OOHNYC, Crestron Electronics unveiled its new flagship experience center in New York City. Located at 200 Lexington Avenue in the world-class New York Design Center, the Crestron Experience Center is a state-of-the-art, immersive environment where visitors can experience the full potential of Crestron’s innovative solutions firsthand.

oOh!media Extends Perth Reach

Monday, October 21st, 2024

Tristan Cotterill

oOh!media continues to build on its strategic expansion in Western Australia, launching a new large-format, double-sided billboard along Ocean Reef Road in the northern Perth suburb of Wangara. This high-traffic location in the City of Wanneroo, offers brands a prime opportunity to engage with audiences traveling from the Coast to the Swan Valley, at scale. […]

Moove Media Trials Singapore’s First Taxi Top Displays

Monday, October 21st, 2024

Tristan Cotterill

Moove Media Pte Ltd., ComfortDelGro’s outdoor advertising arm, is trialing taxi top advertising in Singapore for a six-month period. The Land Transport Authority (LTA) has approved for 50 vehicles to be on the road during the trial, it said in a statement. Moove Media’s new taxi top smart digital billboards will be able to display […]