DailyDOOH

The 7th edition of the AD ART SHOW took place during #OOHNYC on the evening of Thursday October 17 with an exclusive reception by Outfront Media. Attendees from both the art and advertising worlds gathered to celebrate the winning artists, engage in a thought-provoking artist panel discussion moderated by AdAge’s Senior Creativity Reporter, Sabrina Sanchez, […]

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has said that it will launch its first-ever comprehensive Reach and Frequency (R/F) planning tool in January 2025. They say that this tool marks a significant advancement in OOH advertising, offering the industry a new standard for precision in planning and analytics. Lara Menzies, Director of Marketing […]

Leading digital outdoor media company QMS has released the results from its global-first research on the role human attention plays in out of home environments. Amplified Intelligence CEO and Founder, Dr Karen Nelson-Field, topld us “The research confirms that OOH is far more than a fleeting glance – it captures real, measurable attention that translates […]

For almost a decade, the DPAA Summit has easily been the largest one-day Global Media and Marketing Event and this week’s DPAA #VideoEverywhere Summit did not buck that trend and was once again, incredibly well attended. Attendance figures for previous years have always been high (certainly between eight and nine hundred for each summit over […]

Teams led by Solomon Partners, The Out of Home Advertising Association of America, DPAA Global, and Cycle for Survival, the official rare cancer fundraising program of Memorial Sloan Kettering Cancer Center (MSK), have been participating in Roadblock Cancer. This charitable non-profit advertising initiative was a highlight of this October’s Out of Home New York and […]

Superstar Music Artist and Youtuber KSI’s new single ‘Thick Of It’ has seemingly exploded across the internet since it’s release. It debuted at Number 14 on the UK’s Official Charts, hit the Top 50 on Spotify in the US and we are told, is set to debut on the Hot 100 chart as well UK […]

Despite a massive round of layoffs at Tesla back in April which removed at least 500 employees from the Supercharger team, Tesla has announced that its Tesla Supercharger network has resumed its expansion. Globally, Tesla opened 2,800 new Supercharger stalls during the three-month period ending September 30, an increase of 23% from the year earlier. […]

London based company Hello Lamp Post encourages people to look at their city with fresh eyes and they have an interesting webinar coming up on Wednesday October 30, 2024. The webinar is designed for professionals in airports, property management and the public sector, and aims to highlight innovative use cases of AI, showcasing how they […]

Veridooh has used #OOHNYC to announce that it has extended its independent programmatic digital out of home advertising verification solution by enabling it with VIOOH. Veridooh co-founder Mo Moubayed told us “We are seeing phenomenal growth in demand for independent verification for programmatic DOOH, and the integration of Veridooh’s platform with VIOOH’s impressive global network […]

Broadsign repeated their ‘Red Carpet Interviews’ at this week’s DPAA Video Everywhere Summit during #OOHNYC, something that they did with great success at the DPAA Canada Summit back in June. Broadsign’s Content Marketing Manager Kayla Caticchio served as the official field reporter at the summit and conducted brief, concise interviews on their booth (shown here). […]