Archive for the 'DailyDOOH Update' Category

Registration For #ISE2025 Now Open

Monday, October 7th, 2024

Andrew Neale

Registration is now open for #ISE2025 which takes place at the Fira de Barcelona Gran Vía from February 4-7, 2025. The ISE team is promising the most dynamic and engaging show yet, with a host of new initiatives and features, an expanded and more easily accessible content programme, as well as the unveiling of Hall […]

Digital Booking Platform Pinned @Hypermedia_ME Launch

Sunday, October 6th, 2024

Adrian J Cotterill, Editor-in-Chief

Dubai based Hypermedia has launched ‘Pinned’, which they describe as a groundbreaking digital platform designed to streamline the booking of physical promotional spaces in leading malls across the UAE. They say it is “set to reshape the landscape of retail media as it will allow brands and agencies to compare, book, and pay for media […]

Stonegate’s Screen Network @Livedoohsk Optimised

Sunday, October 6th, 2024

Adrian J Cotterill, Editor-in-Chief

LDSK, the leading provider of intelligent media scheduling and optimisation solutions, has announced its collaboration with Stonegate Pub Company and Alight Media on the groundbreaking MiXR Media platform. The Stonegate Pub Company is the largest pub company in the UK, operating around 4,800 managed, leased and tenanted pubs. This partnership leverages LDSK’s cutting-edge technology to […]

ARHT Media Disappears Up Its Own Hologram

Sunday, October 6th, 2024

Adrian J Cotterill, Editor-in-Chief

ARHT Media Inc. (TSX-V:ART), (OTCQB:ARHTF) has announced that it has filed for bankruptcy under the Bankruptcy and Insolvency Act and for anyone who has worked with them, or tried to work with them you’ll probably understand how useless they often were and how little chance they ever had of scaling this technology and the use […]

London Euston Billboards Ordered To Be Turned Off

Sunday, October 6th, 2024

Adrian J Cotterill, Editor-in-Chief

Network Rail was ordered last Friday to turn off the digital screens at London Euston Train Station as part of a major review into overcrowding at the station. UK Secretary of State for Transport Louise Haigh ordered Network Rail to declutter the station concourse and make changes to the way it handles train announcements after […]

#OOH Advertising Drives Significant ROI Gains

Friday, October 4th, 2024

Adrian J Cotterill, Editor-in-Chief

A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics. “These findings reveal the powerful role OOH plays in the current media […]

Visual Art Acquired By @Vertiseit

Friday, October 4th, 2024

Andrew Neale

Vertiseit has entered into an agreement with the shareholders of Visual Art to acquire all outstanding shares in Visual Art. The purchase price amounts to SEK 469 million, corresponding to a company valuation of SEK 457 million on a debt- and cash-free basis, and will be comprised of cash payment, issue of new B-shares in […]

Scott Felenstein Joins @OUTFRONTMediaUS

Friday, October 4th, 2024

Adrian J Cotterill, Editor-in-Chief

Scott Felenstein has joined OUTFRONT Media (NYSE:OUT) as the Senior Vice President of Brand Partnerships, bringing over 30 years of extensive experience in advertising, digital media, and sales management. He joins OUTFRONT Media from National CineMedia (NCM), where he most recently held the role of President – Sales, Marketing & Partnerships. We are told that […]

JCDecaux / @Displayce_Media Airport Live Triggering

Thursday, October 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

Displayce, a leading European platform for programmatic buying in digital out-of-home communication, has unveiled ‘Airport Live Triggering’ in partnership with JCDecaux. This new feature, exclusive to the Displayce DSP, enables self-service, real-time activation of DOOH campaigns across multiple airports within the JCDecaux inventory simultaneously, leveraging data such as flight boarding and landing gates. We believe […]

Hong Kong’s MTR DigitalAds Platform Gets An Artistic Vibe

Thursday, October 3rd, 2024

Tristan Cotterill

Bravo Media has collaborated with Artcrush, an international digital art gallery from Belgium which will bring vibrant digital arts to the DigitalAds network of MTR East Rail Line and Tuen Ma Line in Hong Kong. Starting October 3, 2024 a series of international digital art pieces provided by Artcrush are showcased across 40 pairs of […]