Archive for the 'DailyDOOH Update' Category

Coastal Maverick Joins @DPAAglobal

Tuesday, February 25th, 2025

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today that Coastal Maverick has joined the association. Coastal Maverick is a woman-owned consulting firm that aims to make OOH advertising effortless for brands.  The firm offers a client-first approach that simplifies the process of planning and buying OOH […]

LG Opens In-House Virtual Production Studio

Tuesday, February 25th, 2025

Andrew Neale

LG Electronics USA has opened a new in-house, state-of-the-art Virtual Production Studio at its 360,000-square-foot North American headquarters in Englewood Cliffs, N.J. Believed to be the consumer electronics industry’s first in-house virtual studio, the facility allows LG to create compelling content for its extensive product portfolios while achieving substantial savings on production costs and timescales, […]

New Harmonizing Retail Media Playbook

Tuesday, February 25th, 2025

Andrew Neale

IAB Canada has unveiled the Harmonizing Retail Media: The 2025 In-Store Audio Playbook, a collaborative research initiative with Leger and Stingray. The study underscores the growing importance of in-store audio advertising in Canada’s evolving retail media landscape, with the sector projected to reach $3.8 billion by 2025. As the retail media space expands, in-store environments […]

New UK Premium Residential Advertising Network

Monday, February 24th, 2025

Adrian J Cotterill, Editor-in-Chief

ABODE Media is a new digital out-of-home advertising network targeting premium residential developments and has just announced its UK launch in partnership with FIAT. The network will showcase the new, limited-edition FIAT 500e Armani model across prestigious London locations including Battersea, Soho, The Strand, Chelsea and Canary Wharf during London Fashion Week. ABODE is chaired […]

Stingray Partners w/ Vistar Media

Monday, February 24th, 2025

Adrian J Cotterill, Editor-in-Chief

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has joined forces with Stingray Advertising to transform the in-store advertising landscape in Canada. By selecting Vistar’s platform, Stingray Advertising is taking its first steps into video advertising, building on its legacy as North America’s largest retail audio advertising network. This partnership […]

Captivate CANVAS in Partnership with Videri

Friday, February 21st, 2025

Andrew Neale

Captivate, the premier proptech solution at the intersection of utility and amenity, delivering curated news and entertainment paired with effective tenant communication, announces the launch of Captivate CANVAS. A modern digital display solution developed in partnership with Videri, this new offering pairs Captivate’s industry-leading content with Videri’s cutting-edge hardware to deliver an elevated visual experience […]

LIVE BOARD and OOH TRACE #IVP Trials

Friday, February 21st, 2025

Tristan Cotterill

LIVE BOARD, INC. and OOH TRACE, an independent platform for real-time, Poof-of-Posting/Proof-of-Play verification of outdoor advertising creative campaigns, developed by Carlos Viladevall, ex. CEO, Posterscope Spain, has successfully completed a system trial to enhance the reliability and transparency of DOOH advertising. As the demand for accountability in digital and DOOH advertising grows, advertisers and agencies […]

Carin Lee-Skelton Joins JOLT

Friday, February 21st, 2025

Tristan Cotterill

JOLT, Australia’s digital-out-of-home and electric vehicle charging network, has announced the appointment of seasoned sales leader Carin Lee-Skelton as its new General Manager of Regional Sales, ANZ, as it continues to build on strong client and network growth across both the Australian and New Zealand markets. In her new role, Carin will be responsible for […]

Patrick Dolan Joins @YourOAAA As COO

Friday, February 21st, 2025

Adrian J Cotterill, Editor-in-Chief

Former President and COO of the Interactive Advertising Bureau (IAB) Patrick Dolan has joined the Out of Home Advertising Association of America (OAAA) as Chief Operating Officer. He brings 25+ years of experience in strategy, operations, and product development to the OAAA. At IAB, he helped grow revenue from USD seven million to over USD […]

Motio Limited (ASX:MXO) Sells Spawtz

Thursday, February 20th, 2025

Tristan Cotterill

Motio Limited (ASX:MXO) this week announced that it will enhance its focus on the core Media business and reduce debt following the signing of binding Heads of Agreement to sell Spawtz Pty Ltd to a consortium of Motio staff members currently managing the Spawtz software business. Under the Agreement, Motio will be given a long […]