Archive for the 'DailyDOOH Update' Category

Huge KSI Campaign Across UK Major Cities

Wednesday, October 16th, 2024

Adrian J Cotterill, Editor-in-Chief

Superstar Music Artist and Youtuber KSI’s new single ‘Thick Of It’ has seemingly exploded across the internet since it’s release. It debuted at Number 14 on the UK’s Official Charts, hit the Top 50 on Spotify in the US and we are told, is set to debut on the Hot 100 chart as well UK […]

The @TeslaCharging Network Grows in Q3

Wednesday, October 16th, 2024

Adrian J Cotterill, Editor-in-Chief

Despite a massive round of layoffs at Tesla back in April which removed at least 500 employees from the Supercharger team, Tesla has announced that its Tesla Supercharger network has resumed its expansion. Globally, Tesla opened 2,800 new Supercharger stalls during the three-month period ending September 30, an increase of 23% from the year earlier. […]

#AI-Powered Public Engagement @HelloLampPost_ Webinar

Wednesday, October 16th, 2024

Andrew Neale

London based company Hello Lamp Post encourages people to look at their city with fresh eyes and they have an interesting webinar coming up on Wednesday October 30, 2024. The webinar is designed for professionals in airports, property management and the public sector, and aims to highlight innovative use cases of AI, showcasing how they […]

#IVP @Veridooh Now Enabled w/ @VIOOH

Wednesday, October 16th, 2024

Adrian J Cotterill, Editor-in-Chief

Veridooh has used #OOHNYC to announce that it has extended its independent programmatic digital out of home advertising verification solution by enabling it with VIOOH. Veridooh co-founder Mo Moubayed told us “We are seeing phenomenal growth in demand for independent verification for programmatic DOOH, and the integration of Veridooh’s platform with VIOOH’s impressive global network […]

#OOHNYC @Broadsign’s @DPAAGlobal Red Carpet Interviews

Wednesday, October 16th, 2024

Adrian J Cotterill, Editor-in-Chief

Broadsign repeated their ‘Red Carpet Interviews’ at this week’s DPAA Video Everywhere Summit during #OOHNYC, something that they did with great success at the DPAA Canada Summit back in June. Broadsign’s Content Marketing Manager Kayla Caticchio served as the official field reporter at the summit and conducted brief, concise interviews on their booth (shown here). […]

First Wildstone Australian Sale and Leaseback Agreement

Wednesday, October 16th, 2024

Tristan Cotterill

Wildstone has announced its first sale and leaseback agreement in Australia, having entered into an agreement to fund two new digital spectacular sites in Melbourne’s outer suburbs for billboard media provider Alliance Outdoor Media Group. The agreement is the first signed by Wildstone since it entered Australia’s OOH market in May, appointing industry veteran Noel […]

TransUnion Partnership w/ @AdQuick

Tuesday, October 15th, 2024

Adrian J Cotterill, Editor-in-Chief

TransUnion (NYSE: TRU) has used #OOHNYC to announce a partnership between its marketing solutions business, TruAudience and AdQuick. Julie Clark, SVP, Media & Entertainment, at TransUnion told us “As the media ecosystem becomes increasingly fragmented, marketers must maximize their targeted audience reach with optimal frequency, and OOH is an underutilized channel in achieving those goals. […]

‘Educating Yourself’ Raising Menopause Awareness

Monday, October 14th, 2024

Adrian J Cotterill, Editor-in-Chief

On the 14 October 2024 Improper Agency and Clear Channel UK launched ‘Educate Yourself’, a UK nationwide campaign raising awareness of menopause and its diverse signs and symptoms. Menopause is a serious and life changing transition that is estimated to effect 30% of women in the UK at any one time. Research found 93% of […]

#OOH-Themed @VerticalImpress #OOHNYC Mixtape

Monday, October 14th, 2024

Tristan Cotterill

‘Out of Home and Into My Heart’ is a 10-track love letter to the out-of-home advertising industry, aimed at extolling the unique virtues of the oldest advertising medium in the world. Released in time for Out Of Home New York and the DPAA Global Summit, this tongue-in-cheek yet undeniably catchy set of songs ranges from […]

Live From New York: Sony’s AV Tech Expo 2024 Webinar

Sunday, October 13th, 2024

Andrew Neale

This week Sony Professional Display Solutions is once again in New York during #OOHNYC and are holding their in-person AV Tech Expo event Tuesday October 15 and Wednesday October 16. However in addition, they have a special edition of their Tech Tuesday webinar which takes place at 13:00 on Tuesday October 15th which will be […]