Archive for the 'DailyDOOH Update' Category

QMS Unveil Attention Study Results At #SXSWSydney

Monday, September 30th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS tells us that the results of its global-first research on the role human attention plays in out of home environments will be unveiled at SXSW Sydney 2024. The ground-breaking research has been two years in the making and has been conducted by audience measurement company, Amplified Intelligence. It has […]

New Sustainability in Media Planning @ANAmarketers Report

Sunday, September 29th, 2024

Adrian J Cotterill, Editor-in-Chief

The Associate of National Advertisers (ANA) has released a groundbreaking study, ‘Sustainability in Media Planning’ taking a deep dive into the carbon cost of digital marketing, the solution to measuring and reducing emissions, and how Fortune 100 brands have already achieved success with those solutions. The ANA’s Media & Measurement Leadership Council partnered with Scope3 […]

Updated OpenDirect 2.1 @IABtechLab Standards

Sunday, September 29th, 2024

Adrian J Cotterill, Editor-in-Chief

The OAAA (Out of Home Advertising Association of America), OMA (Outdoor Media Association of Australia) and Outsmart (Out of Home Trade Association in UK) have announced that they have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Programmatic Guaranteed Direct […]

Zomato Backed @AdOnMoInc Raises Another $25M

Sunday, September 29th, 2024

Adrian J Cotterill, Editor-in-Chief

AdOnMo has raised $25 million in a funding round led by Singapore-based venture capital firm Rigel Capital and Indonesia’s Sinar Mas. This new investment adds to the $15 million the Hyderabad-based company secured from Zomato in its Series B round back in January 2022, during which Zomato acquired approximately 19.8% of AdOnMo. The statement said […]

Off-Grid #EV Charging Explored By @IDTechEx

Sunday, September 29th, 2024

Andrew Neale

With the rapidly growing global electric vehicle (EV) market comes great demand for new charging infrastructure, including conductive charging, battery swapping, and wireless charging. Off-grid charging solutions can be implemented where grid expansion and accessibility can’t quite keep up with this growing demand in the medium term. IDTechEx explores solutions and 10-year market forecasts in […]

DoohClick Expands Team w/ Strategic New Hires

Friday, September 27th, 2024

Andrew Neale

DoohClick has announced the addition of five new team members. Jonas Glad, CEO and Co-Founder of DoohClick told us “Each of these team members brings a proven track record of success and aligns perfectly with our mission and values. We are thrilled to welcome them aboard and look forward to the fresh perspectives and expertise […]

Azerion’s DSP Hawk Integrates w/ @MyAdbooker SSP

Thursday, September 26th, 2024

Adrian J Cotterill, Editor-in-Chief

Azerion (EURONEXT: AZRN) has announced a strategic integration of its DSP HAWK with MyAdbooker, a leading Supply-Side Platform (SSP) specialising in Digital Out-of-Home advertising. This collaboration provides HAWK DSP clients with exclusive access to high-impact DOOH inventory across France, Belgium, and the Netherlands, offering a powerful new dimension to their programmatic media strategies. The integration […]

AUO Display Plus Acquires @AvocorTech

Thursday, September 26th, 2024

Adrian J Cotterill, Editor-in-Chief

AUO Display Plus (ADP), a subsidiary of AUO Corporation (AUO) and a global leader in industrial and commercial displays has acquired Avocor, a leading innovator in collaboration and communication solutions. The announcement says that this strategic acquisition is set to accelerate Avocor’s growth by integrating AUO Display Plus’ extensive expertise in display technology and global […]

QMS Paris Network Reached 11.5 Million Australians

Thursday, September 26th, 2024

Tristan Cotterill

After six weeks, 116 medals including 36 gold, and countless stories of triumph and performance, the Paris Olympic and Paralympics Games have become part of Australian sporting and out of home history. Leading digital outdoor media company QMS’ ground-breaking Paris 2024 Digital Screen Network reached more than 11.5 million Australians*, marking a new age in […]

oOh!media Serves Up Australian Open Integration

Thursday, September 26th, 2024

Tristan Cotterill

oOh!media says that it will bring the excitement of next year’s Australian Open (Sunday January 12 2025 – Sunday January 26 2025) to more people than ever before and in innovative new ways, creating landmark moments for tennis fans and brands alike. oOh! is offering advertisers deeper brand integration opportunities by blending their creative with […]