Archive for the 'DailyDOOH Update' Category

Ocado Launch Ocado Ads w/ @Zitcha_Retail

Sunday, September 15th, 2024

Adrian J Cotterill, Editor-in-Chief

Ocado Retail, the UK’s fastest growing grocer, has marked a new chapter in its retail media journey with the launch of Ocado Ads, building on its long history in the space.  Ocado’s online-first operating model will allow Ocado Ads to drive measurable growth for its brand partners, while delivering relevant advertising and a personalised experience […]

VMO Shop Launches In New Zealand

Sunday, September 15th, 2024

Tristan Cotterill

VMO has announced the launch of its retail media network, VMO Shop, with plans to deliver more than 50 shopping centres across New Zealand. VMO has secured the rights to 20 prominent centres across Auckland, Christchurch, Wellington and regional locations including Invercargill, Queenstown, Hawkes Bay, and Taupō. Paul Butler, Managing Director of VMO told us […]

Tuesday’s London @DPAAGlobal Breakfast Meet Up

Sunday, September 15th, 2024

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media has announced topics and speakers for its next Breakfast with Ad Leaders series event which takes place in London this Tuersday September 17, 8:30am to 10:30am. The session will take a look at the growing role of retail and in-store media […]

Diversiffi Merges w/ The Out of Home Media Consultancy

Friday, September 13th, 2024

Adrian J Cotterill, Editor-in-Chief

The Out of Home Media Consultancy (OMC) this week announced a merger with Fiona FitzGibbon‘s Diversiffi Media. The merger brings together the strengths of both companies under the OMC name, further establishing their position as the leading authority in the global Out of Home media industry. OMC itself has long been recognised as a driving […]

Brendan Carey Joins @Vibenomics

Friday, September 13th, 2024

Adrian J Cotterill, Editor-in-Chief

Vibenomics, a Mood Media Company, has appointed Brendan Carey as Group Director of Retail Media, EMEA, marking the company’s strategic expansion into the European focused (EMEA) markets. This key hire leverages Mood Media’s extensive EMEA footprint, allowing Vibenomics to bring its innovative in-store media solutions to a broader international audience. Brendan will use his extensive […]

Michael Whiteside Joins QMS

Friday, September 13th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS this week announced the appointment of Michael Whiteside as National Sales Director – Advanced Trading, effective October 7, 2024. Based in Melbourne and reporting to QMS Chief Revenue Officer, Alex Kerley, Michael will be responsible for leading QMS’ programmatic offering across Australia, ensuring there is a seamless connection and […]

OAAA Marketing Leadership Update

Thursday, September 12th, 2024

Guest Contributor, Anna Bager

With the summer behind us and an exciting Q4 and 2025 on our near-term horizon, OAAA has an important leadership update to share today in support of our mission and continued growth. Julie Thompson joined OAAA in 2020 as a strategic advisor, was later named as Interim CMO, and has served as EVP & CMO […]

Mayfair Equity Partners i-media MBO

Thursday, September 12th, 2024

Adrian J Cotterill, Editor-in-Chief

Mayfair Equity Partners says that it has completed the management buy-out of i-media. Mayfair has acquired a majority stake in the business alongside the i-media management team. i-media has developed the UK’s largest network of full motion large-format digital screens at Motorway Service Station Areas via exclusive partnerships with major operators including Moto, Welcome Break, […]

Fanta Use #AI to Create Real Time #DOOH Content

Wednesday, September 11th, 2024

Adrian J Cotterill, Editor-in-Chief

This week, at Amsterdam Central Station (Metro network North/South Line), a unique campaign from soft drink brand Fanta is on display. The campaign promotes the release of Warner Bros. Discovery’s new comedic film Beetlejuice Beetlejuice, where the ads are created on-site with the help of artificial intelligence. Mark Veenman COO, CS Digital Media told us […]

Western Sydney International Airport #DOOH Tender

Wednesday, September 11th, 2024

Tristan Cotterill

Western Sydney International (Nancy-Bird Walton) Airport (WSI) is inviting out-of-home advertising organisations to register their interest to provide internal and external digital advertising at Sydney’s new airport. This will include around 80 different digital advertising assets across the airport including large format outdoor digital signage and in-terminal operational and advertising screens delivering high potential passenger […]