Archive for the 'DailyDOOH Update' Category

GPO Vallas Has Launched SOMO In The US

Wednesday, September 11th, 2024

Adrian J Cotterill, Editor-in-Chief

GPO Vallas, a leading Latin American OOH advertising company has announced the U.S. launch of SOMO, a new business line built by partnering with Ara Labs, for the operation of 4,000 screens in 2,000 digital car top advertising displays in NYC, which they say will generate over three billion monthly impressions. The companies entered into […]

CampaignAI Launched By @Displayce_Media

Wednesday, September 11th, 2024

Adrian J Cotterill, Editor-in-Chief

Displayce claims to be the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching CampaignAI, an intelligent assistant designed to transform how advertisers and agencies design their DOOH campaigns. As artificial intelligence tools experience exponential adoption, with global productivity gains estimated […]

Praevar Partners w/ @Brightsign Built-In #Soc

Wednesday, September 11th, 2024

Andrew Neale

Praevar, a Canadian manufacturer of intelligent outdoor displays and kiosks, has announced a partnership with BrightSign. The collaboration will put BrightSign’s technology inside outdoor and semi-outdoor digital signage and digital out-of-home displays and we are told that this solution is a direct response to customer demand for a flexible, turnkey option to support smaller businesses […]

Ripley Entertainment Partners w/ VUIX AI

Tuesday, September 10th, 2024

Andrew Neale

Ripley Entertainment has engaged VUIX AI for the launch of their AI Interactive Penguin Exhibit at Ripley’s Aquarium of Myrtle Beach, in South Carolina. This innovative AI kiosk experience brings a new level of interaction and education to visitors at Ripley’s Penguin Playhouse, offering immersive, multilingual engagement with the aquarium’s beloved penguins. VUIX AI is […]

Eden Park Partners w/ JCDecaux New Zealand

Tuesday, September 10th, 2024

Tristan Cotterill

JCDecaux is now the official Out-of-Home partner for Eden Park, New Zealand’s national stadium and home of the New Zealand Rugby team. This partnership is a first for Eden Park and is aimed at promoting its diverse range of events. Nick Sautner, Eden Park CEO said “We are delighted to be collaborating with JCDecaux to […]

JCDecaux Wins @TfL Bus Shelter Ad Concession

Tuesday, September 10th, 2024

Adrian J Cotterill, Editor-in-Chief

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has been awarded the iconic London bus shelter advertising contract by Transport for London (TfL) for an eight year period, with the option of a two year extension. The contract will commence on April 1, 2025. This is the second-largest bus shelter advertising […]

oOh!media Melbourne Airport Immersive Digital Walkway

Monday, September 9th, 2024

Tristan Cotterill

oOh!media, Australia’s #1 Out of Home company, has unveiled a major new innovation at Melbourne Airport, launching a first-of-its-kind full-motion immersive digital walkway. Measuring the same length as an Airbus A350, this state-of-the-art floor to ceiling installation stretches 66 metres in length and is 2.25 metres high. It will welcome and engage 100% of international […]

Puma’s Unique Melbourne ‘Treadmillboard’

Monday, September 9th, 2024

Tristan Cotterill

To celebrate the launch of their new NITRO running range PUMA created a unique Out o Home campaign using a treadmill linked to the iconic JCDecaux Young and Jackson billboard in Melbourne, Australia. This ‘Treadmillboard’ saw creative featuring Aussie athlete Nedd Brockmann and his words to describe the NITRO range, taken over in real-time by […]

oOh!media Unveil First Dual #3DOOH Screen

Sunday, September 8th, 2024

Tristan Cotterill

oOh!media, Australia’s #1 Out of Home company, has unveiled the first full-motion large format displays with synchronised #3DOOH capabilities for bold brand storytelling. Located at Sydney’s newest landmark destination, the Martin Place Retail Precinct, this innovation in Out of Home features two expansive 3 x 5 metre screens that can each leverage a full-motion creative […]

Sign Expo Canada, September 19-20, 2024

Sunday, September 8th, 2024

Andrew Neale

Sign Expo Canada, powered and owned by the Sign Association of Canada is Canada’s national trade show for the sign industry. Since 1955 the Sign Association of Canada (SAC-ACE) has successfully promoted the welfare of the sign industry, improved the status of its members in the community and benefited the users of signs. However the […]