Archive for the 'DailyDOOH Update' Category

Adam Castillo Joins @BosePro

Friday, August 30th, 2024

Andrew Neale

Former Logitech exec Adam Castillo has joined Bose Professional as vice president of global marketing. With extensive experience of leading marketing teams at companies ranging from startup size to large, global technology companies such as Logitech, Avid, and Blue Microphones he bringw more than 20 years of experience to the role. John Maier, CEO, Bose […]

#XUSC @XUSocialClub Pixels & Pints Tickets Available

Thursday, August 29th, 2024

Andrew Neale

Tickets for the Experience United Social Club’s next event, ‘Pixels & Pints’ which will be held Tuesday October 15 during Out of Home New York (October 14-18, 2024) are NOW AVAILABLE here. It will be a laid-back evening at Talea Beer, New York’s first and only women-owned craft brewery, at their Bryant Park Taproom that’s […]

FOMO #Drives #AI Adoption Says @ABBYY_Software Survey

Thursday, August 29th, 2024

Adrian J Cotterill, Editor-in-Chief

A new survey from intelligent automation company, ABBYY, finds that fear of missing out (FOMO) plays a big factor in #AI investment, with 63% of global IT leaders reporting they are worried that their company will be left behind if they don’t use it. With fears of being left behind so prevalent, it is no […]

Earthwise / JCDecaux Official Australian Launch

Thursday, August 29th, 2024

Tristan Cotterill

To mark its official entry into the Australian market, eco-laundry brand Earthwise has partnered with JCDecaux to leverage its sustainable Out-of-Home advertising solutions. The collaboration centred on using JCDecaux’s fleet of low-emission buses in Sydney and Melbourne, complemented by Digital Large Format and Rail. Gemma ap Geraint, Brand Manager, Earthwise, said “Earthwise laundry liquids have […]

QMS Partners w/ Bupa for #Paris2024 #Paralympics

Wednesday, August 28th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS has announced health and care company Bupa is the latest partner to join its Paris 2024 Digital Screen Network for the 2024 Paralympic Games. As the Official Healthcare Partner of Paralympics Australia, Bupa is committed to helping all Australians live longer, healthier, happier lives and making a better world. […]

#TheRightSeat @YourOAAA @AdCouncil @NHTSAgov #PSA

Wednesday, August 28th, 2024

Adrian J Cotterill, Editor-in-Chief

In the US motor vehicle crashes are a leading cause of death for children under 14. With the school year ahead, it’s crucial to remind parents to ensure their children are safe and protected in the right car seat for their age and size. OAAA is encouraging its members to share the Child Car Safety […]

Pathformance and @Vibenomics Team Up

Wednesday, August 28th, 2024

Adrian J Cotterill, Editor-in-Chief

Vibenomics, a Mood Media Company and leading in-store digital advertising provider, is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers. We are told that this collaboration presents a major benefit to brands looking to prove results from retail media investments, combining immersive in-store audio advertising with powerful analytics to create […]

QMS Delivers Gold For Brands

Wednesday, August 28th, 2024

Tristan Cotterill

As Australia gets ready to cheer on its athletes competing in the Paris 2024 Paralympic Games, leading digital outdoor media company QMS this week revealed that it has dynamically served a record of more than 40,000 pieces of content during the recent Olympic Games. A demonstration of how a world-class digital out of home (DOOH) […]

Revised Digital Billboard Safety Guidelines

Tuesday, August 27th, 2024

Guest Contributor, Andy McDonald

The Out of Home Advertising Association of America (OAAA) in collaboration with its Digital Billboard Committee has recently amended its Digital Billboard Security Guidelines to include a section entitled ‘Human Approval of Content for Digital Displays‘. The Digital Billboard Security Guidelines remain the best practices to prevent hacking of digital billboards, but OAAA felt they […]

20th Anniversary @PrincesTrust / @ClearChannelUK Partnership

Tuesday, August 27th, 2024

Adrian J Cotterill, Editor-in-Chief

Clear Channel has joined forces with The Prince’s Trust, a UK national charity supporting young people, to launch a new Out of Home campaign, celebrating the 20th anniversary of their partnership. The artworks were creatively conceived and executed by The&Partnership as part of the wider ‘Class of Covid’ campaign that the charity first launched back […]