Former Logitech exec Adam Castillo has joined Bose Professional as vice president of global marketing. With extensive experience of leading marketing teams at companies ranging from startup size to large, global technology companies such as Logitech, Avid, and Blue Microphones he bringw more than 20 years of experience to the role. John Maier, CEO, Bose […]
Archive for the 'DailyDOOH Update' Category
Tickets for the Experience United Social Club’s next event, ‘Pixels & Pints’ which will be held Tuesday October 15 during Out of Home New York (October 14-18, 2024) are NOW AVAILABLE here. It will be a laid-back evening at Talea Beer, New York’s first and only women-owned craft brewery, at their Bryant Park Taproom that’s […]
Adrian J Cotterill, Editor-in-Chief
A new survey from intelligent automation company, ABBYY, finds that fear of missing out (FOMO) plays a big factor in #AI investment, with 63% of global IT leaders reporting they are worried that their company will be left behind if they don’t use it. With fears of being left behind so prevalent, it is no […]
To mark its official entry into the Australian market, eco-laundry brand Earthwise has partnered with JCDecaux to leverage its sustainable Out-of-Home advertising solutions. The collaboration centred on using JCDecaux’s fleet of low-emission buses in Sydney and Melbourne, complemented by Digital Large Format and Rail. Gemma ap Geraint, Brand Manager, Earthwise, said “Earthwise laundry liquids have […]
Leading digital outdoor media company QMS has announced health and care company Bupa is the latest partner to join its Paris 2024 Digital Screen Network for the 2024 Paralympic Games. As the Official Healthcare Partner of Paralympics Australia, Bupa is committed to helping all Australians live longer, healthier, happier lives and making a better world. […]
Adrian J Cotterill, Editor-in-Chief
In the US motor vehicle crashes are a leading cause of death for children under 14. With the school year ahead, it’s crucial to remind parents to ensure their children are safe and protected in the right car seat for their age and size. OAAA is encouraging its members to share the Child Car Safety […]
Adrian J Cotterill, Editor-in-Chief
Vibenomics, a Mood Media Company and leading in-store digital advertising provider, is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers. We are told that this collaboration presents a major benefit to brands looking to prove results from retail media investments, combining immersive in-store audio advertising with powerful analytics to create […]
As Australia gets ready to cheer on its athletes competing in the Paris 2024 Paralympic Games, leading digital outdoor media company QMS this week revealed that it has dynamically served a record of more than 40,000 pieces of content during the recent Olympic Games. A demonstration of how a world-class digital out of home (DOOH) […]
Guest Contributor, Andy McDonald
The Out of Home Advertising Association of America (OAAA) in collaboration with its Digital Billboard Committee has recently amended its Digital Billboard Security Guidelines to include a section entitled ‘Human Approval of Content for Digital Displays‘. The Digital Billboard Security Guidelines remain the best practices to prevent hacking of digital billboards, but OAAA felt they […]
Adrian J Cotterill, Editor-in-Chief
Clear Channel has joined forces with The Prince’s Trust, a UK national charity supporting young people, to launch a new Out of Home campaign, celebrating the 20th anniversary of their partnership. The artworks were creatively conceived and executed by The&Partnership as part of the wider ‘Class of Covid’ campaign that the charity first launched back […]
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