Archive for the 'DailyDOOH Update' Category

AWS #GenAI Loft Tours

Tuesday, August 27th, 2024

Adrian J Cotterill, Editor-in-Chief

Earlier this year Amazon Web Services (AWS) announced a commitment of USD 230 million to accelerate the creation of generative AI applications by startups around the world as well as the second-annual AWS Generative AI Accelerator. Back in early July they also announced ‘AWS GenAI Lofts’, a global tour of pop-up collaborative spaces and immersive […]

See The @ARHT_Tech Capsule in Canada

Tuesday, August 27th, 2024

Tristan Cotterill

ARHT are hitting the road with DataVisual Marketing across Canada. This is your chance to see ARHT CAPSULE in action! Vancouver – September 16 Calgary -September 18 Edmonton – September 20 Saskatoon – September 23 Regina – September 25 Winnipeg – September 27 Toronto – October 28 Ottawa – October 30 Montreal – November 1 […]

oOh!media Expands Network in Adelaide

Monday, August 26th, 2024

Tristan Cotterill

oOh!media, continues to deliver innovative advertising solutions in Adelaide with the launch of a new landmark double-sided large format digital billboard at one of the city’s busiest commuting corridors. Part of oOh!’s Signature Series – the most premium and sought-after digital and classic locations in Australia – the new digital site at Gepps Cross is […]

NEO-OOH Acquired By Quebecor

Sunday, August 25th, 2024

Tristan Cotterill

Quebecor Media Inc., via its Quebecor Out-of-Home division, has reached an agreement in principle with Media Group Inc. to acquire NEO-OOH’s Canada-wide out-of-home advertising business. When the deal closes, Quebecor Out-of-Home’s footprint will expand to more than 17,000 advertising faces across Canada. The transaction is subject to customary conditions and is expected to close in […]

BYD’s Eye-Catching OOH To Drive ATTO3 Brand Awareness

Sunday, August 25th, 2024

Tristan Cotterill

BYD, in collaboration with independent media agency Yango and oOh!’s innovation and creative hub POLY, has unveiled a strategically placed Out of Home campaign designed to elevate brand awareness for their ATTO3 electric vehicle. The new campaign, featuring artwork developed by POLY, showcases BYD’s new ATTO3 across oOh!’s classic Road and Street furniture sites. The […]

Amazon Advertising Robots Deployed in San Francisco

Sunday, August 25th, 2024

Adrian J Cotterill, Editor-in-Chief

To advertise the latest AWS GenAI Loft pop up opening, Amazon has deployed a squadron of robots to roam Market Street in San Francisco. They look similar to the robots tested by food delivery companies but instead of ferrying food, the robots are advertising the company’s new Generative AI pop up. At the opening of […]

Kym Frank Out At @Motionwrks (With Many Others)

Thursday, August 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

Motionworks ‘may’ be the trusted population intelligence expert that empowers customers with privacy-compliant, actionable, insights in motion BUT it looks like they could be in real trouble going forward because if you are having to laying off REALLY good people then you know that you are likely in a world of hurt. Earlier this year […]

TRUCKADS Acquired By @Nickelytics

Wednesday, August 21st, 2024

Adrian J Cotterill, Editor-in-Chief

Nickelytics, a leading provider of data-driven OOH advertising solutions, has acquired TRUCKADS, a premier provider of truck-side advertising and fleet graphic services. This strategic move significantly enhances Nickelytics’ capabilities and reach within the mobile out-of-home advertising market. “This acquisition marks a transformative moment for both Nickelytics and TRUCKADS,” said Judah Longgrear, CEO of Nickelytics. “TRUCKADS […]

OOH 2024 @OMA_Australia Half Year Results

Wednesday, August 21st, 2024

Tristan Cotterill

The Out of Home (OOH) industry today announced half year net media revenue of $593.1million, up 8.0 per cent from $549.2million for the same period in 2023.* Digital Out of Home (DOOH) revenue accounts for 74.4 per cent of total net media revenue year-to-date, an increase over the recorded 71.9 per cent* for the same […]

New @Vibenomics, @Quividi, @Placer_ai White Paper

Wednesday, August 21st, 2024

Andrew Neale

Retail media is one of the largest and fastest-growing advertising verticals in the United States. Between 2016 and 2021, retail media ad spend increased from USD 1 billion to USD 30 billion, outpacing the growth of other channels such as video, social networks and search, according to the latest eMarketer’s Retail Media Explainer report. Many […]