Archive for the 'DailyDOOH Update' Category

Square One Launches Experience Centre

Wednesday, August 21st, 2024

Andrew Neale

Square One, part of the Midwich Group, has officially launched its 85sqm experience and demonstration facility in Bray, County Wicklow, Ireland. Ian Shanahan, AV Technical Specialist at Square One, said “I am thrilled to launch our experience centre here in Bray. We have a vast portfolio of UC&C vendors that we wanted to show to […]

TfGM to utilise AI To Deliver Better Bus Journeys

Tuesday, August 20th, 2024

Andrew Neale

CitySwift, a leader in performance optimisation for the public transport sector across the globe, has partnered with Transport for Greater Manchester (TfGM), the local government body responsible for transport in Greater Manchester in the UK. We are told that this partnership looks to power the future of Manchester’s public transport network through the use of […]

Primedia Adds Nine Dis-Chem Pharmacies

Tuesday, August 20th, 2024

Tristan Cotterill

South Africa’s Primedia Out-of-Home has launched programmatic enabled in-store screens at nine Dis-Chem pharmacies, marking a pivotal moment in its expansion strategy. We are told that this initiative highlights Primedia Out-of-Home’s commitment to enhancing consumer engagement throughout the user journey, from roadside billboards to high-traffic retail environments. S’thokoza Nhleko Head of Marketing at Bayer Sub-Saharan […]

US #OOH Record-Breaking Quarter and H1 Growth

Tuesday, August 20th, 2024

Adrian J Cotterill, Editor-in-Chief

US Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for USD 2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase. “Out […]

Branded Cities Relaunches Bryant Park Digital Spectacular

Tuesday, August 20th, 2024

Adrian J Cotterill, Editor-in-Chief

Branded Cities, North America’s premier Out-of-Home and iconic media company this week announced that the upgrade of its iconic Bryant Park Digital spectacular is now complete and running brand copy on Manhattan’s highly trafficked 42nd Street corridor. Only steps from Manhattan’s popular destination, Bryant Park, Branded Cities’ updated sign remains Manhattan’s only large-format digital spectacular […]

Placer.ai Raises (Another) USD 75M

Tuesday, August 20th, 2024

Adrian J Cotterill, Editor-in-Chief

Placer.ai, which develops a location analytics and foot traffic data platform, has raised USD 75 million at a USD 1.5 billion valuation. This is a 50% increase from the USD 1 billion valuation it received when it raised USD 100 million in its previous funding round back in January 2022. This latest round included only […]

The (Australian) Creative Census

Monday, August 19th, 2024

Tristan Cotterill

The Creative Census is back for the third year running, the annual survey of Australia’s media and marketing industries, measuring creative thinking. The 24-question survey asks participants working in media publishers, agencies (media, creative, content, production, communications) and consumer marketing for their perceptions about the level of creativity, collaboration, and innovation in their company, which […]

GSTV Street Safety #PSA

Monday, August 19th, 2024

Adrian J Cotterill, Editor-in-Chief

Timed to National Traffic Awareness Month in August, GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, is partnering with Streets Are For Everyone (SAFE) to bring excerpts of award-winning student films themed around road safety to a national audience through their platform. The films that will […]

ChargeEuropa Secures Funding Round

Monday, August 19th, 2024

Adrian J Cotterill, Editor-in-Chief

Poland’s leading electric vehicle charging infrastructure company ChargeEuropa, has just closed another funding round. The round was led by Shift4Good, a Paris-based, 200 million EUR impact investment fund – marking a historic milestone as the first significant French investment in Poland’s electromobility ecosystem. Shift4Good’s notable LPs include Renault Group, BNP Paribas Group, and the European […]

LG Electronics Invests in #AI and DeepTech Startups

Monday, August 19th, 2024

Adrian J Cotterill, Editor-in-Chief

LG Electronics (LG) is making significant investments in startups specializing in artificial intelligence (AI) and deep tech. It appears that LG has committed USD 10 million as a key limited partner in the newly established USD 130 million ‘Alpha Intelligence Fund (AIF)’ by SBVA. SBVA will curate a portfolio for AIF by selecting startups with […]