Archive for the 'DailyDOOH Update' Category

Vertical Impression and @Screenverse Partnership

Wednesday, August 7th, 2024

Adrian J Cotterill, Editor-in-Chief

Screenverse, a leader in programmatic digital-out-of-home advertising and the largest network of digital screens in the world, has partnered with Vertical Impression, North America’s premier elevator digital signage network. Vertical Impression harnesses the integral role of elevators in urban life, transforming these distraction-free moments into prime advertising opportunities. Vertical Impression has grown to be the […]

OOH @YourOAAA Media Plan Awards

Tuesday, August 6th, 2024

Andrew Neale

The OOH Media Plan Awards program honors efficient and effective OOH and DOOH media plans that maximize the synergies between media and creative strategies within an available budget. Media Plan Award winners tap into the emotional fabric of society and promote inspiring messages that elevate the entire industry. The call for entries is now open […]

Kramer Acquires ZeeVee

Tuesday, August 6th, 2024

Andrew Neale

Kramer has acquired ZeeVee Inc., a pioneer in AVoIP (Audio-Video over Internet Protocol). The acquisition of ZeeVee underscores Kramer’s dedication to the AVoIP market and enhancing its product portfolio in this domain. ZeeVee, a founding member of the SDVoE Alliance, brings advanced technologies and expertise that will enable Kramer to offer a wider portfolio and […]

LG’s Anti-Discoloration Tech for Outdoor

Tuesday, August 6th, 2024

Andrew Neale

LG Electronics (LG) is introducing its advanced Anti-Discoloration™ technology for outdoor digital signage. Verified by respected standards and testing organization, UL Solutions, LG’s new tech helps prevent ‘screen-yellowing,’ a common issue for outdoor digital signage products caused by prolonged exposure to sunlight. We are told that this innovative technology simultaneously safeguards display quality and performance […]

Elevision Enters UK Market w/ Royal Wharf Partnership

Tuesday, August 6th, 2024

Adrian J Cotterill, Editor-in-Chief

Dubai-based Elevision, a leader in Proptech and DOOH media solutions has announced a strategic partnership with renowned international property developer Oxley marking their debut in the UK where they will introduce advanced resident communication solutions through its digital lift screens and the Elevision CommConnect platform at Oxley’s prestigious Royal Wharf development. Niall Sallam, Elevision’s CEO […]

Alright You’re Good At Swimming Says @YorkshireTea

Tuesday, August 6th, 2024

Tristan Cotterill

Britain’s best-selling tea brand, Yorkshire Tea, who recentlty brought their renowned ‘properness’ to Australia with a series of dynamic activations, including an engaging pop-up event at Curly Lewis Brewery in Bondi and integrated OOH, social and sampling campaigns starting has used DOOH to react promptly to the Australian Swim Team’s recent success at the Paris […]

Reddit Acquires @Memorable_AI

Tuesday, August 6th, 2024

Adrian J Cotterill, Editor-in-Chief

Generative AI startup Memorable AI, who spoke at our ADAi Miami Conference back in April has been acquired by Reddit. Memorable AI has built technology to help advertisers find the most effective text, images and videos to use in their sponsored messages, and Reddit hopes the acquisition will improve the quality of ads on its […]

OOH-GPT Version 2 Released By @COMMBCA

Tuesday, August 6th, 2024

Adrian J Cotterill, Editor-in-Chief

COMMB has released Version 2 of OOH-GPT, an #AI-powered chatbot that provides insights into the Canadian OOH advertising landscape. Initially launched in Q4 2023, OOH-GPT’s Beta version allowed users to ask questions about OOH advertising, resulting in the development of a comprehensive FAQ document based on over 2000 stored conversations. Version 2 introduces several new […]

#3DOOH Pies For #ParisOlympics2024

Tuesday, August 6th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS has revealed its first Paris 2024 Olympic partner #3DOOH full motion campaign for Patties Foods, with Four’N Twenty pies lighting up QMS’ brand new digital large format site at Emporium Melbourne. With the full motion 3DOOH creative developed by QMS’ inhouse creative services team QUBE, Patties has launched its […]

oOh!media Wins Melbourne Metro Tunnel Contract

Tuesday, July 30th, 2024

Tristan Cotterill

oOh!media has won the highly prized long-term contract for Melbourne’s five new Metro Tunnel stations. The Metro Tunnel will create an end-to-end rail line from Sunbury in the west to Cranbourne/Pakenham in the southeast, featuring bigger and more modern trains and five new stations which will feature unique character to inspire both Melburnians and visitors. […]