DailyDOOH

It is being widely reported that Japanese supermarket chain AEON has adopted an #AI system in an attempt to assess and standardise its employees’ smiles. The smile-gauging AI system, called ‘Mr Smile’ was developed by Japanese technology company InstaVR and evaluates over 450 elements of employee behavior, including facial expressions, voice volume, and tone of […]

Women in AV/IT (WAVIT), a 501(c)(3) nonprofit organization dedicated to advancing women in the audio-visual industry, has launched its Wave of Influence Mentorship Program, designed to support women as they embark on AV/IT careers, or navigate career challenges. With a community-minded approach, WAVIT ensures that no woman is left alone. Committee members will provide resources […]

Jaffa Cakes’ new comedic campaign has achieved the highest scores yet for long-term commercial effectiveness in Out-of-Home advertising, according to System1, the Creative Effectiveness Platform that harnesses the power of emotion to drive growth for the world’s leading brands.    “We’re a cake” You Biscuit” scored an exceptional 5.0 Stars, while “Clue’s On the Box” scored […]

DOOH Academy, the leading provider of education on digital and programmatic for the out of home (OOH) media industry, has announced the launch of its newest certification course, The Billboard Operators Guide to Digital & Programmatic. DOOH Academy’s newest online certification course focuses on helping independent billboard operators understand the opportunity for revenue growth from […]

Japanese mobile operator NTT Docomo has said that it will enter the out of home advertising market in Vietnam through a local joint venture, with an eye toward using the country as a foothold for expansion throughout Southeast Asia. The joint venture, called Vie BOARD, is scheduled to be established in August. Vietnamese multimedia company […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media has announced that Mo Moubayed, Co-Founder of Veridooh will speak at its next Research, Retail & Tech webinar on August 7 at 8am PT/11am ET/4pm GMT. The topic for the session will be ‘How Independent Verification is Helping Drive OOH […]

Market Media is the Retail Media Network of The Warehouse Group and have just announced that all campaign activity on Freestanding Instore DOOH panels and Instore TV Walls can now be Seedooh Verified. Alex Lawson, Head of Strategy & Media for Market Media said “Advertising and media is a game of trust. We want to […]

Leading digital outdoor media company QMS has revealed an Australian first, with inaugural partner Nike taking over Australia’s newest 3D digital billboard. To launch their summer campaign “Winning Isn’t For Everyone”, Nike celebrates beloved Australian Women’s Football team, the Matildas, with innovative full motion 3DOOH creative that was developed collaboratively with Amplify, Mindshare and QMS. […]

Primeview Global has announced a strategic partnership with Cadon Technical Sales, a premier sales and manufactures representative firm. We are told that this collaboration aims to expand Primeview’s reach in the display market and provide customers with cutting-edge visual technologies and unparalleled service.

Donna Tauro has joined JOLT as its new Group Sales Manager. Donna will be responsible for managing sales across JOLT’s New South Wales and Queensland client base, using her decades of experience to successfully engage with brand partners, connecting them with urban roadside and EV driving audiences. She will be based in JOLT’s Sydney office, […]