DailyDOOH

Clear Channel Outdoor (NYSE: CCO) and Big Brothers Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, this week announced the activation of a national digital out of home media campaign timed with National Mentoring Month. For the month of January, the digital billboard campaign will feature leaders from BBBSA’s […]

DIRECTV Advertising, a leader in premium video entertainment and advertising innovation, has announced plans to launch a dedicated out-of-home network, DIRECTV Remote. DIRECTV is now bringing its TV video expertise beyond the traditional household to serve premium ad experiences to audiences on the go. DIRECTV Advertising will be activating video ads across the DIRECTV footprint […]

SNA Displays has provided a video display upgrade to the parking garage and bus terminal entrance at Washington, D.C.’s Union Station, a multi-modal transportation hub that sees 30 to 40 million visitors a year. The new LED video technology replaced outdated digital signage and was installed as part of Union Station Redevelopment Corporation’s (USRC) near-term […]

Perhaps Sonos think they have something to prove? Their booth at #ISE2025 is five times the space of its ISE exhibition space last year. The Sonos area will be dedicated to commercial, architectural and home theatre audio markets with a training section on site. New product highlights will include Era 100 Pro, the Arc Ultra […]

Tomorrow Wednesday January 15, the next in the Research, Retail and Tech series of webinars from the DPAA takes place on the topic of social and digital out of home advertising. The DPAA will welcome Max Veriter, Head of Product at Glooh. The session will explore how to make DOOH more accessible to digital marketing […]

Fresh off the heels of #CES2025 in Las Vegas, Kochava are hosting an exclusive webinar to explore what’s next for CTV and its interplay with mobile and digital out-of-home (DOOH) channels. Webinar highlights include: – Insights from CES—the latest trends and technologies shaping CTV advertising Economics of CTV—CPM trends, ad placement strategies, and market dynamics Performance measurement—unlocking […]

T-Mobile (NASDAQ: TMUS) has entered into a definitive agreement to acquire Vistar Media. JP Colaco, SVP & Chief T-Ads Officer, T-Mobile told us “T-Mobile is always envisioning new ways to deliver for consumers and we see a tremendous opportunity to provide more relevant and personalized advertising. Combining T-Mobile’s customer-centric approach and its expertise as one […]

Adversign Media GmbH has announced that its product, Diwa Pure, its second generation of digital chalkboards for tables in bars and restaurants, has been awarded the Drinks Innovation Award 2024 at Trade Drinks Expo in London. The Trade Drinks Expo is one of the premier events in the beverages and hospitality sector for both the […]

Clear Channel Outdoor has entered into a definitive agreement to sell the businesses constituting its Europe-North segment to Bauer Radio Limited, a subsidiary of Bauer Media Group. The expected purchase price from the transaction of USD 625M is subject to certain customary adjustments. The all-cash consideration represents a transaction multiple of approximately 6.5x Europe-North segment […]

Late last week, Bloomberg News reported that Stroeer is thinking about a potential four billion euros sale of its ‘billboard unit’. It said that Stroeer is working with advisers and has received interest for its billboard unit from private equity firms including Hellman & Friedman and KKR. Other buyout firms such as CVC Capital Partners […]