The Australian Out of Home industry has today announced a net media revenue increase of 16.13 per cent for Q1 2025, reporting 334.1 million, up from 287.7 million* for the same period in 2024. OMA CEO Elizabeth McIntyre told us “This result is another clear signal that Out of Home has emerged as a medium […]
Archive for the 'DailyDOOH Update' Category
Adrian J Cotterill, Editor-in-Chief
Approximately 500 digital screens are being rolled out across Superdrug stores up and down the UK, in a bid to digitalise the retailer’s bricks and mortar estate and serve customers tailor-made content. The new digital screens, of course, have the power to transform physical stores into high-value advertising platforms and will enable Superdrug suppliers to […]
Adrian J Cotterill, Editor-in-Chief
COMMB is supporting NAB: Non-Alcoholic Beer brewed for a purpose. This unique initiative was crafted by ZGM Modern Marketing Partners in collaboration with Tuesday Brewing Co. to support NABS (National Advertising Benevolent Society) and the incredible marketing and advertising professionals across Canada. Here’s how YOU can get involved: Pre-order NAB for your agency today here […]
In a significant step towards global expansion, Al Arabia Outdoor Advertising has signed a Memorandum of Understanding (with the media vertical of Multiply Group PJSC (ADX: MULTIPLY), the Abu Dhabi-based investment holding company. Mohammad Al-khereiji, the CEO of Arabia Outdoor Advertising told us “Signing this agreement with Multiply Group reflects our continued commitment to scaling […]
Adrian J Cotterill, Editor-in-Chief
VIOOH has secured first place in the MarTech 50 ranking for 2025, a leap of one place since last year and thirteen places since 2023 when it ranked fourteenth. Jean-Christophe Conti, Chief Executive Officer at VIOOH said “This first-place ranking reflects our mission to simplify programmatic buying at scale while driving innovation in the industry. […]
COMMB (The Canadian Out-of-Home Marketing and Measurement Bureau) members now have exclusive access to powerful AI-driven sales intelligence tools through a new partnership with Adease Media Intelligence, a leader in advertising data and analytics. This collaboration provides COMMB members with Adease’s Prospecting Tool and Spotlite mobile app – a dynamic combination for uncovering high-value leads, […]
oOh!media has revealed their enhanced approach for advertisers and agencies to connect with Out of Home audiences at scale. Newly announced chief revenue officer, Mark Fairhurst and CEO Cathy O’Connor have embarked on a national tour to share the updates with senior marketers and agency leaders. Cathy O’Connor said “As Australia’s number one Out of […]
Adrian J Cotterill, Editor-in-Chief
Grocery TV, a leading in-store retail media platform, has added Northeast Grocery, Inc. (NGI) to its growing network which will help scale NGI’s retail media efforts to deliver even more value to both brands and shoppers. NGI, the parent company of Market 32, Price Chopper, and Tops Friendly Markets is a leading regional grocer known […]
Adrian J Cotterill, Editor-in-Chief
The shortlist for JCDecaux UK’s Programmatic DOOH Live Awards 2025 has been annouced. The Awards which recognise the continued evolution of programmatic digital out-of-home (pDOOH) were free-to-enter and aim to highlight the most innovative, creative, and effective DOOH campaigns from across the UK over the past year. A judging panel of ad industry experts gathered […]
Adrian J Cotterill, Editor-in-Chief
Clear Channel Outdoor (NYSE: CCO) today announced a new partnership that offers brands the rare opportunity to capture the high-demand business consumer on the most important arteries in downtown Chicago. Erin Wolff, senior vice president, real estate and public affairs, Clear Channel Outdoor-Midwest told us “These large-scale moving advertisements will be seen throughout downtown by […]
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