Archive for the 'DailyDOOH Update' Category

The Greatest Show Under Earth

Thursday, May 1st, 2025

Adrian J Cotterill, Editor-in-Chief

Global, the Media & Entertainment group, has launched its new eight-year advertising contract with Transport for London (TfL) by announcing the biggest transformation of the London Underground’s advertising estate in its history. Revealed at a show-stopping launch event at London’s Outernet yesterday, Global set out its vision for making the TfL network ‘The Greatest Show […]

Have You Got Your @COMMBCA Awards Ticket?

Thursday, May 1st, 2025

Tristan Cotterill

The Canadian Out-of-Home Awards are two weeks away but there is still time for you to gather your teams, invite your clients, and grab your tickets (COMMB members should inquire about discounts) for Thursday May 15, 2025 | 2:00 PM – 7:00 PM | Arcadian Court. With 44% more entries than last year, most likely […]

JCDecaux Play+ Launched in Middle East

Wednesday, April 30th, 2025

Tristan Cotterill

JCDecaux has just announced that JCDecaux Play+, its exclusive programmatic digital out-of-home (DOOH) solution, is now live regionally in the Middle East. This cutting- edge offering is available across key markets, including Dubai, Abu Dhabi, Kingdom of Saudi Arabia, Bahrain, Qatar, and soon Oman. This innovative offering positions the GCC Region as easily accessible from […]

The Longest Static Indoor Billboard

Wednesday, April 30th, 2025

Adrian J Cotterill, Editor-in-Chief

IFS, a leading enterprise cloud and Industrial AI software provider, has just set a Guinness World Record for ‘longest static indoor billboard’ at Chicago O’Hare International Airport (ORD). Oliver Pilgerstorfer, Chief Marketing Officer at IFS, said: “This World Record is a powerful symbol of the momentum IFS has built, our approach of doing things differently, […]

Grocery TV Launches Closed-Loop Measurement Solution

Wednesday, April 30th, 2025

Adrian J Cotterill, Editor-in-Chief

Grocery TV, this week introduced its closed-loop measurement solution for in-store retail media enabling brands to directly tie their ad spend to sales more efficiently. Marlow Nickell, CEO and co-founder at Grocery TV told us “This launch is a turning point for brands looking to fully measure and maximize the impact of in-store media. With […]

Life Without #OOH, @OMA_Australia

Wednesday, April 30th, 2025

Tristan Cotterill

A new video campaign ‘Life Without Out of Home’ from the Australian Outdoor Media Association is detailing the economic contribution of the Out of Home advertising industry to public infrastructure across Australia, an impact that is often overlooked in public discourse. OMA CEO Elizabeth McIntyre told us “People see an ad in a public space, […]

Mercedes-Benz Stadium Gets LG Refresh

Tuesday, April 29th, 2025

Adrian J Cotterill, Editor-in-Chief

LG Electronics USA and Mercedes-Benz Stadium have announced a multi-year partnership making LG a proud partner of the world-class sports and entertainment venue. As part of this new relationship, LG is providing hundreds of new LG DVLED and LCD displays for installation throughout the venue, led by a robust 98-screen pitch LED ribbon-board, that provides […]

Dentsu Win Big At Spikes Asia 2025

Tuesday, April 29th, 2025

Tristan Cotterill

Dentsu Inc. President & CEO: Takeshi Sano announced this week that it had won a total of 12 awards at Spikes Asia 2025, the Asia-Pacific region’s largest advertising festival, held in Singapore on April 24. The awards include two Grand Prix (in the Digital Craft category and the Grand Prix for Good, which is awarded […]

A Healthy Return for #OOH ’s Fresh Veg Says @OMA_Australia

Tuesday, April 29th, 2025

Tristan Cotterill

The Australian Out of Home industry remains the only medium in Australia with an industry-specific policy, restricting occasional food and drink advertising around schools. The OMA National Health and Wellbeing Policy, launched in 2020, was a world-first initiative, setting a national standard for responsible advertising. In Australia the Out of Home industry is driving real […]

Prescription for Nature Scores highly w/ System1

Monday, April 28th, 2025

Adrian J Cotterill, Editor-in-Chief

An advert from the World Wildlife Fund’s recent ‘Prescription for Nature’ out-of-home (OOH) advertising campaign has earned an exceptional 5-Star Rating with Creative Effectiveness Platform System1, placing it in the top 1% of charity adverts ever tested. System1’s Star Rating predicts long-term brand growth and is calculated by measuring emotional response to each ad, with […]

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