Archive for the 'DailyDOOH Update' Category

CoolerX Launches Self-Service Retail Media Platform

Friday, July 26th, 2024

Adrian J Cotterill, Editor-in-Chief

CoolerX, which recently rebranded from the name Cooler Screens, has launched a self-service platform that enables retailers “to plan, execute, and optimize their in-store retail media campaigns in-house,” it says. The self-service platform, built on CoolerX’s proprietary #AI technology and powered by real-time data and interaction signals, offers retailers control and flexibility over their in-store […]

General Dynamics Information Technology Selects @avisplinfo

Thursday, July 25th, 2024

Andrew Neale

AVI-SPL, the leading global provider of digital enablement solutions, has announced that its federal practice team was selected as a subcontractor by General Dynamics Information Technology (GDIT) to support its USD 922 million U.S. Central Command (USCENTCOM) Information Technology Services (CITS) modernization contract. AVI-SPL will deliver audio-visual, digital signage, and collaboration technology, and provide AV […]

Zero Harm @OutsmartOOH Conference

Wednesday, July 24th, 2024

Andrew Neale

The annual Outsmart Zero Harm Conference takes place in London on Wednesday October 23 2024 at 10:00 am at the Wellcome Collection. The event will be filled with insightful talks, interactive workshops, and networking opportunities. You will also be able to connect with industry experts and like-minded professionals to exchange ideas and strategies. Date and […]

Collaboration Key in Advancing #OOH Sustainability

Wednesday, July 24th, 2024

Tristan Cotterill

Earlier this week, Tuesday July 23, the Advancing Sustainability in OOH Advertising event was held on Gadigal Country, organised in collaborative effort between the OMA, JCDecaux, oOh!media and QMS. The purpose of the event was to bring the outdoor advertising industry together, to discuss progress and actions for a sustainable future in OOH advertising. The […]

Optimum Nutrition #3DOOH Campaign

Wednesday, July 24th, 2024

Adrian J Cotterill, Editor-in-Chief

Executive Channel Network (ECN) claims to have launched the biggest ever #3DOOH advertising campaign in partnership with Optimum Nutrition, the world’s number one sports nutrition brand. As millions of people worldwide tune in to watch this year’s biggest sporting events including the Summer Olympic Games in Paris, Optimum Nutrition aims to captivate and engage audiences […]

JCDecaux Renews Macau International Airport Contract

Tuesday, July 23rd, 2024

Tristan Cotterill

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Macau, a joint-venture between JCDecaux (80% equity) and HN Group (20% equity), has renewed its exclusive advertising contract with Macau International Airport for a 10-year period, following a competitive tender process. Running from July 1, 2024, this new contract strengthens […]

CP Media Acquires Lamppost Banners

Tuesday, July 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

UK Yorkshire based outdoor advertising company CP Media has agreed a deal with its joint venture partner Lamppost Banners which will see it acquire the remaining 55% of the business. Established more than 10 years ago, the joint venture has seen Lamppost Banners business double in size in the last two years, driven by the […]

New Logos From @CES @CTATech

Tuesday, July 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

For more than 50 years, CES has been the stage where technology’s future comes to life, fostering creativity, partnerships, innovation and breaking news! This year, they have some news of their own as on August 28, they are updating the CTA and CES logos, marking a significant milestone for the association and the world’s most […]

VIOOH Partnership w/ @Intersection_Co

Tuesday, July 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

VIOOH has announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, a leading experience-driven out-of-home media and technology company with audiences across top US cities. Operating in New York, Chicago, Philadelphia and other major US cities, Intersection supplies coverage across thousands of digital screens strategically placed in high density areas, […]

First UK @BlowUPmediaUK Vertical Garden

Monday, July 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

As part of blowUP media’s sustainability pledge, a key focus area was to install the UK’s first dedicated and permanent Vertical Garden advertising space. The ambition was to ensure this groundbreaking sustainable site was in an area of high pollution, where the impact of a vertical garden would be greatest. Among the most polluted areas […]